Walmart to Redesign Stores to Better Integrate With App

Walmart  (WMT) – Get Report on Wednesday unveiled a new store redesign that works with its mobile app to help customers make contactless transactions.

“As part of the overall signage, the exterior and interior of the stores will reflect the Walmart app icon,” the Bentonville, Ark., company’s executive vice president and chief customer officer, Janey Whiteside, said in a blog post.

“As customers enter the store, they will see colorful iconography and a store directory that encourages them to download and use the Walmart app while they shop.

“Throughout the store, bold, dimensional typeface … directs customers to the exact section they are looking for, while aisles are marked with letter and number combinations to guide customers from phone to product.”

The company said it tested the design in select stores — it didn’t say which — and was pleased with the customer feedback.

The new store design will roll out across Walmart’s 200 Supercenters by the end of this fiscal year and at nearly 1,000 store locations by the next fiscal year., the company said. 

Source Article

Author: [email protected]_84