Smartphone Tracking Data And Artificial Intelligence Turn People’s Movements Into Detailed Insights And Profits
Not all businesses experienced a setback due to COVID-19. Cosmose AI, a company that uses machine learning to predict who will go shopping as well as when and where, plus measures the effectiveness of online ads to online and in-person store visits, expanded during the pandemic. Valued at $100 million after a Series A investment round by Tiga Investments, OTB Ventures, and TDJ Pitango, many retailers turned to the insights provided by Cosmose AI’s artificial intelligence-powered service to figure out how to best operate during the pandemic and prepare for a new future.
Insights for Retailers from Cosmose AI’s AI-Powered Platform
Founded in 2014, Cosmose AI gathers anonymized mobile phone data including user IDs, location info, and more from more than 1 billion smartphones, more than 400,000 apps, 360,000 stores and then shares insights about consumer behavior with some of the world’s biggest brands, including Walmart, Gucci, Cartier, Budweiser, Tencent, L’Oreal, Samsung and Marriott. The company plans to extend its reach across Asia to 2 billion smartphones and 10 million stores by 2022. Cosmose AI’s platform doesn’t require the installation of specific hardware or beacons and works seamlessly with Google, Facebook, WeChat, and more.
Retailers receive accurate location info within 2 meters. Cosmose AI’s predictive shopping AI informs retailers about who will shop when and where they will go. According to the company, this AI delivers 73% accuracy for the beauty category. This insight helps retailers understand how many people visit brick-and-mortar store locations after seeing or clicking an ad online and also how to improve the customer experience, sales, and advertising strategies, and customer retention. Marketers had previously been able to track online ad effectiveness for online traffic, but now through
Despite what some haters may say, iced coffee is a viable drink of choice all year long. When you’re not in the mood for a hot beverage, iced coffee is a bit more refreshing, but it can be hard to make at home when you have to wait for your warm cup to cool down. Thankfully, other people seem to have this problem too, and that’s why the genius HyperChiller exists.
As the name so cleverly suggests, the HyperChiller can cool down any drink in seconds, meaning you can get a fully hot cup of coffee from your Nespresso or Keurig and put it in the HyperChiller for it to become cold. The whole process takes 60 seconds at most, so for those who don’t have the time or patience in the morning to wait for their coffee to cool down, it’s an ideal purchase.
The HyperChiller uses water to cool down drinks, so all you have to do is fill it with water and place it in your freezer before use. This also means the product is totally dishwasher safe, unlike other similar products that might use artificial gels as a cooling method.
Arguably the best part, though, is that while the HyperChiller prides itself on just how quickly it can turn coffee from hot to iced, it works on any other drink too. If you forgot to chill a bottle of wine before happy hour or prefer your juice cold, you can use the
- You can turn on the camera on your Windows computer immediately using the built-in Camera app.
- If the camera on your PC isn’t working, it might not be enabled, or might not be turned on.
- If you’re using an external webcam, you might also need to install software or updates for it.
- Visit Business Insider’s Tech Reference library for more stories.
When it’s working properly, Windows 10’s Camera app is extremely easy to use on both laptops and desktops.
But sometimes the Camera might not work as expected. Here’s how to turn on your camera in Windows 10, and what to do if you run into any issues.
How to turn on your camera in Windows 10
1. Click the search bar or magnifying glass icon in the bottom-left corner of the screen. If you don’t have the search bar enabled, right-click the taskbar, select “Search,” and then click “Show search box” or “Show search icon.”
2. Search for “Camera” and click the Camera app when it appears in the results.
Once the Camera app opens, your computer’s camera should turn on automatically.
However, the Camera app isn’t the only program that you might want to use the camera in. To fully enable your camera for use in other programs:
1. Click on the Start button, then click on “Settings.”
2. In the window that appears, scroll down to “Privacy” and click on it.
3. On the left side of the menu, scroll
4 min read
This story originally appeared on Foro Económico Mundial
By Kate Whiting , Senior Writer, Formative Content
What goes around comes around. That famous saying about the way we treat others could apply equally to the way we treat the planet.
The plastic waste we see dumped on clogged streets and beaches is one of the most visible examples of human impact on the environment – but now it’s coming back to haunt us.
Last summer, the World Health Organization called for an urgent investigation into the health impact of microplastics, after particles were found in drinking water.
The world produces more than 400 million tons of plastics each year, much of which is poorly managed after use – only 14-18% are formally recycled and more than half end up in landfills.
Brazilian materials engineer Guilherme Brammer was so frustrated by the lack of proper recycling that he saw in his hometown, São Paulo, that in 2011 he created a company in search of innovative solutions to breathe new life into raw materials.
Badly managed plastic waste
In 2010, Brazil produced approximately 12 million tons of plastic , the world’s fourth largest producer behind China, the US and Germany. At the same time, a study found that 7.2% of plastic waste in Latin America and the Caribbean was “poorly managed” – either being thrown away or improperly disposed of, meaning that it is more likely to ended up in the ocean.
Plastic mismanaged worldwide by regions / Image: Our world in data
“If it is difficult to ensure that materials that still have market value return to industry as raw material, what about worthless waste?” Brammer, a