(Reuters) – Adobe Inc said on Monday that it has put a new set of artificial intelligence tools into its digital marketing software with the aim of helping companies sharpen their marketing campaigns.
Once known for applications like Photoshop, Adobe has become one of the biggest providers of software for running such campaigns, which businesses use to decide which of thousands of images and pieces of written to content to show to potential customers. Growth in its marketing software division has helped send shares up nearly 50% this year.
The artificial intelligence features released on Monday aid that effort by, for example, scanning and labeling thousand of product images by color and shape, or using natural-language processing technology to read an article to determine its subject.
That makes it easier for marketing campaigns to make a recommendation, whether that means showing a person browsing an e-commerce site a pair of shoes similar to ones they have previously viewed or a news website suggesting a story on a similar subject to the one just read.
Such artificial intelligence technology has existed for several years, but using it generally required corporate marketing departments to export data from their systems and work with another division of the business to use, slowing the work down, Ali Bohra, director of strategy and product marketing for intelligence services at Adobe, said in an interview. Adobe has placed the technologies directly inside the marketing systems, reducing the need to export data.
“When you’re thinking about the need to be agile and work in real time, this is not a process that works very well,” Bohra said.
(Reporting by Stephen Nellis in San Francisco; Editing by Marguerita Choy)
- With remote work a long-term reality for many companies, tools to help employees work productively from home are critical.
- StackShare shared which tools are most popular on its platform, while execs from companies like Facebook, GitHub, Gitlab, and Atlassian also dished on their go-to products.
- It’s not just about the specific tools, though, it’s about how they’re used — including to keep company culture alive.
- Visit Business Insider’s homepage for more stories.
Because of the pandemic, remote work has become the new normal for many tech companies.
Firms like Facebook, Twitter, and Atlassian are allowing employees to work remotely permanently, if they wish — a practice already adopted by startups like GitLab — and adapting to new productivity products in the process. It’s not just about the tools a company uses though, but also how they use them.
StackShare, a website for companies to share what apps they use, has seen more traffic during the pandemic on its pages for remote work tools like Zoom and Google Meet.
“The most popular tools that we’ve seen on StackShare throughout this whole pandemic have been the ones that help keep culture — help you keep that alive,” Yonas Beshawred, founder and CEO of StackShare, told Business Insider.
Execs from GitLab, Facebook, GitHub, and more shared the tools that they’ve been using to help employees make remote work work:
Companies are turning to video conferencing tools like Zoom and even Discord
StackShare users often look up comparisons between Google Meet and Zoom, says Yonas Beshawred, founder and CEO of StackShare.
“Zoom is really popular of course, but people have all sorts of issues with it, whether it’s security or costs,” Beshawred told Business Insider. “The fact that it’s still being compared to alternatives means there’s still demand for better video chats or video
SAN FRANCISCO – SkyWatch Space Applications, the Canadian startup whose EarthCache platform helps software developers embed geospatial data and imagery in applications, announced a partnership Oct. 5 with Picterra, a Swiss startup with a self-service platform to help customers autonomously extract information from aerial and satellite imagery.
“One of the things that has been very difficult to achieve is this ability to easily and affordably access satellite data in a way that is fast but also in a way in which you can derive the insights you need for your particular business,” James Slifierz, SkyWatch CEO told SpaceNews. “What if you can merge both the accessibility of this data with an ease of developing and applying intelligence to the data so that any company in the world could have the tools to derive insights?”
SkyWatch’s EarthCache platform is designed to ease access to aerial and satellite imagery. However, SkyWatch doesn’t provide data analysis.
Picterra is not a data provider. Instead, the company helps customers build their own machine-learning algorithms to detect things like building footprints in imagery customers either upload or find in Picterra’s library of open-source imagery.
“Thanks to the combination of EarthCache’s automated tasking request feature and Picterra’s automated detection algorithms, everyone can take advantage of previously unseen monitoring and alerting capabilities,” Monika Ambrozowicz, Picterra product marketing manager, told SpaceNews by email . “Now, it’s possible to monitor economic activity, changes in infrastructure, refugee camps, deforestation – possibilities are endless.”
Slifierz said the partnership “knocks down one of the barriers to growth for this market.”
If it’s easier for customers to derive insights from satellite data, demand for data will increase, driving demand for satellites and launch capacity, he added.
Before the partnership with SkyWatch, Picterra customers worked primarily with aerial imagery.
“Accessing satellite imagery was much
Worldwide Drug Modeling Software Industry to 2027 – Increasing Adoption of Modelling Tools in Drug Discovery is Driving Growth
DUBLIN, Oct. 2, 2020 /PRNewswire/ — The “Drug Modeling Software Market Forecast to 2027 – COVID-19 Impact and Global Analysis by Product type; Application, and Geography” report has been added to ResearchAndMarkets.com’s offering.
According to this report the global drug modeling software biopharmaceutical market is expected to reach US$ 11,299.85 million by 2027 from US$ 6,205.22 million in 2019; it is estimated to grow at a CAGR of 8.1% from 2020 to 2027. The report highlights the trends prevalent in the global drug modeling software market, and the drivers and deterrents pertaining to its growth.
Based on product type, the drug modeling software market is segmented into database, software, and others. In terms of product type, the software segment held the highest share of the drug modeling software market in 2019 and is estimated to register the highest CAGR of 8.4% in the market during the forecast period. The growth of the market is attributed to the growing demand for effective therapeutics and increasing number of drug discovery efforts of various biologics across a wide range of therapeutics. Additionally, strategic activities by service providers such as collaborations, product advancement, and product launch in order to expedite drug discovery timeline are further accelerating the growth of the market.
The market growth is also attributed to a few key factors such as increasing adoption of in-silico modeling tools in drug discovery, and rising economic burden of drug discovery. However, less adoption in emerging countries is expected to hamper the growth of the market up to certain extent during the forecast period.
Crown Bioscience Inc.; Chemical Computing Group Ulc; Nimbus Therapeutics; Schrdinger, Inc.; Dassault Systmes; Genedata Ag; Biognos Ab; Compugen Ltd; Acellera ltd.; and Leadscope, Inc plc are among the prominent players operating in the drug modeling software market. The market players
Welcome back to This Week in Apps, the TechCrunch series that recaps the latest OS news, the applications they support and the money that flows through it all.
The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in consumer spending in 2019. People are now spending three hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.
In this series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.
Google changes its app store rules, too
Google Play Store screen
Just a couple of weeks ago, Apple revised its App Store rules to permit game streaming apps and clarify rules around in-app purchases, among other things. Now, Google has updated its rules, as well.
Under threat of regulation, Google announced this week it’s updating its Google Play billing policies to better clarify which types of transactions will be subject to Google’s commissions on in-app purchases. While the more detailed language doesn’t actually change the earlier policy’s intention, it will impact a percentage of developers who don’t currently use Google Play’s billing system when selling digital goods in their app.
In addition, the company announced it will make changes in Android 12 that will make it easier for users to install and use third-party app stores as an alternative to Google Play.
The company says that its current billing policies only apply to less than 3% of apps on Google Play. Of those apps, 97% already use Google Play’s billing library. That means there’s only a small