Teads Launches ‘Teads Conversions’ for Performance Buyers and inRead Stories for Extending Social Campaign Reach
‘Teads Conversions’: the new robust lower-funnel solution, geared to drive traffic and on-site conversions for advertisers
‘inRead Stories’ and ‘inRead Social B2B’: allowing brands to extend the reach of their social campaigns beyond the walled gardens
Today, Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought together more than 1,000 brand marketers, agency partners and trade journalists.
Among the main innovations the company announced is ‘Teads Conversions’, a new performance programmatic solution geared towards helping brands deliver on-site conversions such as leads, add to cart, registrations and sales. This solution allows clients to access Teads’ high quality traffic and premium publisher inventory while optimizing towards lower-funnel outcomes via the leading DSPs in the marketplace. The solution is also available in closed beta via Teads’ self-serve buying interface.
As advertisers move further down the funnel, one common concern is that they have to sacrifice quality and brand safety to get lower funnel conversions. As a ‘curated internet,’ Teads is a single access point to the world’s best publishers, offering quality scale, brand-safety and outcome transparency not available within the ‘walled gardens’ of social platforms, or across the low quality inventory on the open web.
The Teads performance offering is based on the following five ‘Quality Performance’ pillars:
Real ROI, Objectively Measured: Teads welcomes 3rd party measurement solutions.
Quality Media Environments: Teads Performance Solutions leverages the quality editorial placements available on the Teads platform, comprised of many of the world’s top publishers.
Ads That are Actually Seen: Teads delivers high viewability through ad formats that don’t load if they aren’t viewable
Optimized Creative Made for Quality Inventory: Teads
- Caribu, an app that lets parents and grandparents read bedtime stories to their children and grandkids virtually, boomed during the pandemic.
- The app grew tenfold in March, and now its co-founder Maxeme Tuchman says its expanding to the classroom and the home office.
- Now, the company is pushing for some employers to offer Caribu as a benefit, which could be helpful for parents working from home with young kids.
- Visit Business Insider’s homepage for more stories.
If you’re familiar with Maxeme Tuchman’s background, you wouldn’t be surprised to hear she runs a company that promotes reading and education among children.
Tuchman spent more than two years as the executive director of Teach for America’s Miami-Dade branch starting in 2013. She also previously managed education projects under Michael Bloomberg, the former mayor of New York City, and Michelle Ree, the former D.C. public schools chancellor.
But it wasn’t until 2016 that Tuchman and her co-founder began building Caribu, a video calling app on iOS, Android, and the web that lets children read and play games with family members remotely.
In fact, the idea originated from a photo the two came across of a soldier video-chatting on a laptop in a coffee shop.
“You see him holding up this huge picture book and facing it toward the laptop,” Tuchman said to Business Insider. “There should be better technology in this day and age for families who are distant from their kids to be able to share that ritual of reading a bedtime story together.”
While the app may be best known for its wide selection of children’s books that adults and children can read together virtually, Caribu also offers coloring sheets, games, drawing tools, and recipes that kids and relatives can cook together. The app comes with 15 free books or activities
The COVID-19 pandemic accelerated the digital transformation of businesses, since not being able to sell in physical spaces, they looked for ways to continue operating through the internet. In this context, Mercado Libre presented a campaign called ” Let’s put the economy in gear ” with the aim of making visible the stories of all the entrepreneurs who are part of the economic reactivation of Latin America.…
Hi! Welcome to the Insider Advertising daily for October 5. Lucia Moses here, filling in for Lauren Johnson.
Today’s news: Tech chiefs to testify, why Pepsi isn’t following Coke into hard seltzer, and Triller user numbers disputed.
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The CEOs of Facebook, Google, and Twitter will all testify before Congress, days before the election, over legal protections for internet companies
Read the full story here.
AP Photo/Paul Sakuma
PepsiCo’s CEO explains why it’s shying away from hard seltzer even as Coca-Cola moves into booze
Pepsi and Coke have been taking different paths when it comes to selling beverages to pandemic-weary consumers.
PepsiCo is focused “100%” on its strategy in energy drinks, CEO Ramon Laguarta said on the company’s earnings call Thursday in response to a question about whether it would follow Coca-Cola into hard seltzer.
He indicated energy drinks offer more long-term potential while hard seltzer could be shorter-lived.
Read the full story here.
Insiders say TikTok rival Triller reported monthly active users that were 5 times higher than what some internal metrics showed
Read the full story here.
More stories we’re reading:
Get the latest Google stock price here.
The iPhone 12 is almost upon us, and we’re continuing to hear rumors about what to expect from Apple’s biggest product line. And don’t forget about the new iPad Air that will also begin shipping this month.
Other news this week included fresh rumors about Apple’s plans for mini-LED display technology, details on the upcoming iOS 14.2 update, some Apple Watch tips and how-tos, and more, so check out our video above and read on below for more!
Leaker: iPhone 12 mini to Start at 64GB, Pro Models at 128GB
We’re likely just a few weeks away from Apple unveiling its iPhone 12 lineup, and last-minute rumors continue to surface. The latest word comes from leaker Jon Prosser, who recently claimed that the so-called “iPhone 12 mini” will start with 64GB of storage, while higher-end iPhone 12 Pro models will apparently come with a minimum of 128GB of storage.
Multiple sources have indicated that the next Apple event will likely take place on Tuesday, October 13, with pre-orders for at least some iPhone 12 models expected to begin on Friday, October 16. The devices would then begin arriving to customers on Friday, October 23.
Four new iPhone 12 models are expected, including one 5.4-inch model, two 6.1-inch models, and one 6.7-inch model, all with OLED displays, 5G support, and a new flat-edged design. Rumors have suggested that Apple may opt for a staggered launch, with some models launching later than others, but the exact order of the rollout remains to be seen.
New iPad Air Marketing Materials Hit Retail Stores, Suggesting Imminent Launch
Last month, Apple unveiled a new iPad Air with slimmer bezels, allowing for a larger 10.9-inch display. The device also features a faster A14 Bionic chip, Touch ID