Apple has altered its website to remove a page for “Beats by Dre,” a possible sign that the company is shifting itself away from the headphone electronics brand in favor of its own name.
Since the purchase of Beats in 2014, Apple has promoted the popular brand at the same time as its own products, and in recent years technologies developed by Apple have crossed over to Beats devices. However, it seems that Apple is slowly moving from promoting Beats on its own website, by removing a prominent page about the hardware.
Spotted by Apple Terminal, the page in the online Apple Store for “Beats by Dr. Dre” listed the Beats products Apple sold, across multiple product lines. The list ranged from the wireless Powerbeats Pro earphones to premium over-ear models like the Beats Studio3 Wireless Headphones.
The exact date of when the page was taken down is unknown, but Wayback Machine results point to it happening between October 2 and October 9. Attempts to visit the page now result in a message stating “The page you’re looking for can’t be found.”
Despite the removal of the page, Apple is still selling Beats products in its online store as usual. It is feasible that the page could have been taken down as part of a general tidying up of online assets ahead of Tuesday’s special event.
Rumors about Apple migrating away from the Beats brand have surfaced since the high-priced acquisition took place, but so far the brand has been maintained and expanded upon by Apple.
One possible reason for its removal could be Apple’s preparation to launch the “AirPods Studio,” a pair of premium over-ear headphones that are rumored to provide AirPods Pro features in a more luxurious package. Thought to be
Microsoft announced 10 new app store principles in a blog post Thursday, needling Apple and Google’sin the process. The new principles are intended to promote choice, fairness and innovation for software developers on Windows 10.
“Developers will have the freedom to choose whether to distribute their apps for Windows through our app store. We will not block competing app stores on Windows.” the first principle reads.
“Windows 10 is an open platform. Unlike some other popular digital platforms, developers are free to choose how they distribute their apps,” the tech giant wrote, alluding to Apple and Google.
Those companies are embroiled in a legal battle with Fortnite developer Epic over fees they charge in their respective app stores.
Earlier this month, lawmakers from the US House of Representativesof “abuses of monopoly power” and called for restructuring of the companies. Politicians also took issue with Apple’s “gatekeeper power” over its App Store.
Cashierless tech startup Standard (formerly Standard Cognition) today announced the opening of a retail store retrofitted for a checkout-free experience. The University of Houston’s dining services partner, Chartwells Higher Education, collaborated with Standard to launch Market Next at Technology Bridge, a 24-hour location selling an assortment of snacks, coffee, beverages, microwavable items, and sandwiches.
Platforms like Amazon Go piqued public interest in contactless brick-and-mortar payments, but the pandemic is accelerating adoption as retailers scramble to deliver touchless experiences. In early September, Standard rival Grabango announced the launch of a “no-line” payment experience at a Giant Eagle supermarket in Pittsburgh. And facial recognition terminals like PopID are gaining traction among businesses looking to eliminate spread vectors. Speaking to chargeback company Chargebacks 911, ABC reported banks’ use of contactless payment options has surged 150% since March.
The University of Houston reports that 225 students, faculty, and staff tested positive for COVID-19 between March 2020 and October 1, bringing the case rate to 4.24 per 1,000. The college has adopted a hybrid model to reopening its campuses, with in-person and online services available to students.
Standard says Market Next was retrofitted with the startup’s ceiling-mounted cameras and machine-vision software that associates shoppers with items they wish to purchase. For payment, Standard’s platform integrates with Chartwells’ existing mobile ordering app — Boost — enabling shoppers to check out in as little as 2.3 seconds.
“A big focus has been on reducing the cost of our system and allowing for faster installations, which are key factors allowing us to have installed three stores with Compass, setting the stage to do many more,” CEO Jordan Fisher told VentureBeat via email. “We do expect somewhat lower traffic as a result of the pandemic, but we’re proud to be able to help students come back to campus in
The Washington-based tech giant, and longtime competitor to Apple, is part of a growing list of companies advocating for new policies that would upend the way Apple does business. The coalition, which includes Epic, maker of video game Fortnite, and Spotify, a music streaming service, laid out a set of app store principles it thinks Apple and other companies should follow.
Microsoft’s support for the coalition comes two days after a congressional committee released a 450-page report that blasted Apple and other technology companies for anticompetitive practices. The majority of the criticism for Apple revolved around the way it treats developers and competitors on the App Store. Microsoft is the only tech giant that was not investigated by the committee for antitrust concerns.
Apple has said its App Store does not have a monopoly, citing competition with Google’s Android operating system, and denies that it engages in anticompetitive practices.
In the blog post, Microsoft announced its own 10 principles, which closely resemble the coalition’s. Microsoft said, for instance, that it would charge developers “reasonable fees that reflect the competition we face from other app stores on Windows.” Apple has come under criticism from companies such as Epic and Spotify for charging companies a 30 percent commission on sales made on the App Store or on digital goods sold within apps.
“The innovation that drives the app economy also needs healthy and vibrant digital platforms,” Microsoft’s blog post said. “We know that regulators and policymakers are reviewing these issues and considering legal reforms to promote competition and innovation in digital markets,” the company wrote, adding that the sets of principles could serve as “productive examples.”
The news of Microsoft’s support was welcomed by the coalition’s members, which also include smaller companies such as Tile, the maker of Bluetooth tracking tags, and
While Epic Games attempts to prove that Apple has violated federal antitrust law in a high-profile lawsuit, a much-anticipated report from a U.S. House subcommittee calls the iPhone maker’s App Store a monopoly that reaps “supra-natural” profits and prevents competitors from entering the market.
In court against Epic Games, Apple has fought against these labels, as Epic tries to paint the technology giant as stifling competition by not letting developers access iPhone outside of the App Store and forcing developers to use Apple’s in-app payment system, which comes with a 30% fee.
The report, released Tuesday afternoon from the House subcommittee on antitrust, commercial and administrative law, looked at the market power of Apple, Google, Amazon and Facebook.
Epic sued Apple for the way it distributes apps and mandates in-app fees, after its popular game Fortnite was kicked off the App Store for installing a payment system that circumvented the Apple system. It was removed from Google’s Play Store for the same reason and Google was added to the lawsuit.
While Epic’s challenge continues in court, Fortnite players have been unable to download the newest version of the game on the iPhone.
In regard to Apple, the subcommittee said Apple controls all software distribution on iOS devices, like iPhone and iPads.
“As a result, Apple exerts monopoly power in the mobile app store market, controlling access to more than 100 million iPhones and iPads in the U.S.,” the report says.
While Apple’s technology has created significant benefits to app developers and consumers, the report says, “in the absence of competition, Apple’s monopoly power over software distribution to iOS devices has resulted in harms to competitors and competition, reducing quality and innovation among app developers, and increasing prices and reducing choices for consumers.”
Apple has maintained that its App Store policies