Teads Launches ‘Teads Conversions’ for Performance Buyers and inRead Stories for Extending Social Campaign Reach
‘Teads Conversions’: the new robust lower-funnel solution, geared to drive traffic and on-site conversions for advertisers
‘inRead Stories’ and ‘inRead Social B2B’: allowing brands to extend the reach of their social campaigns beyond the walled gardens
Today, Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought together more than 1,000 brand marketers, agency partners and trade journalists.
Among the main innovations the company announced is ‘Teads Conversions’, a new performance programmatic solution geared towards helping brands deliver on-site conversions such as leads, add to cart, registrations and sales. This solution allows clients to access Teads’ high quality traffic and premium publisher inventory while optimizing towards lower-funnel outcomes via the leading DSPs in the marketplace. The solution is also available in closed beta via Teads’ self-serve buying interface.
As advertisers move further down the funnel, one common concern is that they have to sacrifice quality and brand safety to get lower funnel conversions. As a ‘curated internet,’ Teads is a single access point to the world’s best publishers, offering quality scale, brand-safety and outcome transparency not available within the ‘walled gardens’ of social platforms, or across the low quality inventory on the open web.
The Teads performance offering is based on the following five ‘Quality Performance’ pillars:
Real ROI, Objectively Measured: Teads welcomes 3rd party measurement solutions.
Quality Media Environments: Teads Performance Solutions leverages the quality editorial placements available on the Teads platform, comprised of many of the world’s top publishers.
Ads That are Actually Seen: Teads delivers high viewability through ad formats that don’t load if they aren’t viewable
Optimized Creative Made for Quality Inventory: Teads
- Apple’s livestream of its iPhone 12 launch event on Tuesday was not available to watch on top Chinese social media platforms.
- Tencent Video, iQiyi, Bilibili, and Weibo didn’t stream the event.
- Bloomberg reported that the platforms canceled coverage without explanation.
- The event garnered massive interest in China, Apple’s second-largest market by revenue, and the iPhone 12 was the top topic on Weibo.
- Visit Business Insider’s homepage for more stories.
Top Chinese social media platforms reportedly pulled their planned coverage of Apple’s iPhone 12 livestream on Tuesday, despite massive interest in the event.
When Apple revealed the iPhone 12, its first 5G phone, video platforms such as Tencent Video, iQiyi, Bilibili, and Weibo didn’t carry the event, despite originally planning to, Bloomberg reported.
The report said the platforms gave no explanation for not showing the event in China, Apple’s second-largest market by revenue.
The iPhone 12 was later ranked the top topic on Weibo, with users posting photos of the new phone.
Bloomberg reporter Yuan Gao said in a tweet that the platforms usually hire translators and commentators to ensure the event is covered late into the night.
—Gao Yuan (@GaoYuan86) October 14, 2020
In an analyst note, financial services and investment firm Wedbush said the news “speaks to the ongoing ‘cold tech war’ tensions between the US and China.”
It estimated that around 20% of iPhone upgrades in the coming year will come from China.
Representatives of Tencent Holdings, iQiyi, Weibo, and Bilibili didn’t respond to Bloomberg’s requests for comments.
During the event, Apple revealed four new 5G phones, starting at $699.
SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion.
The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address their purpose.
4 Differences Between SEO and Social Media in Driving Website Traffic
1. Audience Targeting and Conversion
Social Media directly captures an audience initially through their specific pain points, which is the strongest and most catchy emotion. Apparently, social media audiences are deeply emotional because they’re on a personal level, rather than business-like. The secondary goal is to target people based on their demographics, geographic location, and, most importantly, their interests. It requires creative content to drive traffic efficiently. Social media audience targeting requires you to present the content even if they’re not searching for it. And you need to figure out how to make them click without sounding like a salesperson.
SEO targets an audience based on problems that require instant answers. The audience is usually asking questions and seeks reliable, informative content—the audience searches for the articles they want to read and learn. What you need to figure out are the topics that they’re searching for. They come to you, but you have to be there the moment they ask for it. That’s why it’s imperative to build website credibility to achieve and maintain a high ranking.
2. Content Format
Social Media lives and breathes visual content. The mind connects with words, but images and videos are even more quickly processed by the brain simply because it’s entertaining. Audiences in social media are there for entertainment, so you have a better chance if you conform to creating visual formats.
SEO relies on long written formats. Google recognizes
By Chayut Setboonsarng
BANGKOK (Reuters) – Luxury fashion and auto brands in Thailand have turned to selling their products on Japanese chat app Line amid the coronavirus pandemic, tapping the country’s growing appetite for social commerce, a top executive said on Thursday.
Brands like Louis Vuitton, Chanel and Volvo were among those that opened official accounts on the messaging app, which outranks Facebook’s WhatsApp and Rakuten’s Viber in Thailand, aiming to connect with users during a coronavirus lockdown.
“The luxury category was forced to adapt because their stores were closed,” Line Thailand chief commercial officer, Norasit Sitivechvichit, told Reuters.
Thailand earlier this year imposed a nationwide curfew and closed malls for nearly two months to contain infections.
“During the pandemic, sellers became very active,” Norasit said, adding that others sold cosmetics and fast-moving consumer goods.
Line, which charges sellers for sending messages and live streaming, said its monthly active users in Thailand grew from 44 million to 47 million this year, its second largest market after Japan.
Volvo successfully sold cars on the platform after launching in May and studying customer data, its Thailand head of marketing and digitalization, Jean-David Harel, said.
“We have an understanding of which models they own today, which interest they have and when they plan to change their existing car,” he said.
Social commerce is widely popular in Thailand, where merchants sell directly to customers through social media like Line and Facebook’s Instagram.
Line last year introduced a feature for merchants to organise inventory and online store fronts, which now has over 50,000 users.
Another tool to support sellers with customer relationship and data management is slated to launch next year.
E-commerce platform, JD Central would also launch services for sellers.
Line will soon introduce “MyRestaurant” with its food delivery app, Line Man Wongai, to
Microsoft Chief Executive Officer (CEO) Satya Nadella has said social media companies should pay more attention to internet safety.
Nadella said Microsoft would have applied some of its experience in internet safety to ByteDance’s video-sharing app TikTok, The Wall Street Journal reported.
“What needs to happen is real reform in social media where internet safety is a top consideration,” Nadella was quoted as saying by WSJ. Microsoft recently made an unsuccessful bid to invest in TikTok’s US business.
TikTok, which was banned by India in June, has faced increased scrutiny over privacy and safety of user data.
Also read: India has tech smarts to build a rival app store, but platform monopoly will be hard to break
TikTok has previously been accused of privacy violations in the US. In February 2019, it paid $5.9 million to the Federal Trade Commission to settle allegations of collecting information of children.
Microsoft has experience of dealing with such content issues through its Xbox gaming platform, Nadella said.
Nadella is of the view that social media platforms should be better at self-regulation and be prepared for increased regulatory scrutiny.
“Regulation will never come fast enough to overcome some challenges,” the Wall Street Journal quoted him as saying. “Any product at scale with unintended consequences will face regulatory scrutiny.”
Oracle and Walmart have agreed to invest 12.5 percent and 7.5 percent, respectively, in TikTok Global, which would own the app in the US.
While US President Donald Trump has given the green signal to the deal, Beijing is yet to approve the transaction.