Tag: Rush

Posted in software

Automakers rush to take back software codes

The shift has old-school metal benders dipping into unfamiliar territory that long was the domain of high-tech companies. But like Toyota, automakers increasingly see the importance of bringing those programming skills in house, so they won’t play second fiddle to outside forces.

Tesla’s expertise in innovative software has made it a darling of Wall Street investors.

Doubt the impact? The Model S became the first electric vehicle to crack the 400-mile-range milestone this year, thanks to a software update. Tesla can tweak everything from performance to handling and ride comfort through over-the-air updates, keeping cars fresh between redesigns.

Other high-tech automotive interlopers, such as Uber Technologies Inc. or Alphabet Inc.’s well-established Waymo unit, stake their entire business model on their software prowess.

The advent of advanced safety systems and automated driving is spurring the transformation. But so is surging demand for on-the-go connectivity needed for infotainment and e-commerce.

Traditional makes are moving fast, too.

Volkswagen says all of its new models will run on a new vw.os operating system by 2025. And last year, the German giant unified its fragmented information technology units into an $8 billion subsidiary called Car.Software.

That unit, based in Ingolstadt, Germany, is tasked with developing computer systems in-house, and VW said up to 5,000 IT experts were set to start work in Car.Software this year. VW is plowing about $8.25 billion into the subsidiary by 2025, and the full version of vw.os will debut in an Audi.

Daimler, meanwhile, is banking on a slew of software-based features to raise the reputation of the Mercedes-Benz S-Class family as a technological trailblazer. In the next-generation S-Class, due at the end of the year, up to 50 in-car systems will permit over-the-air updates. The car can also identify drivers through facial recognition software and automatically adjust seating and

Posted in technology

KartRider Rush+ Partners with Hyundai Motor Company to Unveil New SONATA N Line Kart

In-Game Collaboration Now Live with Limited Time Events

Free-to-play gaming titan, Nexon, today announced it has entered into a partnership with leading car manufacturer, Hyundai, adding a new kart to its exhilarating mobile racer game KartRider Rush+. Hyundai and Nexon’s in-game collaboration features exciting content modeled after Hyundai’s new sport sedan, the SONATA N Line available now in-game.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200930005298/en/

KartRider Rush+ Partners with Hyundai Motor Company to Unveil New SONATA N Line Kart (Graphic: Business Wire)

Nexon’s partnership with Hyundai marks the first in-game collaboration for KartRider Rush+ and is designed to provide the gaming community a fun experience on the tracks with a kart modeled after the best-selling Sonata. The partnership includes a new in-game kart, called the SONATA N Line, that features its very own kart plate and balloon displaying the logo showcasing the unique kart.

“Partnering with Hyundai adds immense value to KartRider Rush+, giving players the chance to engage with and race in a kart that is modeled after such a well-known and high-performance vehicle,” said Kenny Chang, General Manager of Nexon America, Inc. “Hyundai is among the most creative and forward thinking manufacturers in the automobile industry and we are thrilled to be able to bring the SONATA N Line to life in our mobile experience.”

In celebration of the exciting partnership, players can participate in limited-time events until October 18th to gain SONATA N Line Shards. These shards can be exchanged for exclusive rewards such as N Line Balloons, N Line Plates, a 30-day SONATA N Line kart or a permanent SONATA N Line kart. Beginning September 28, players who log-in during the event period can collect N Line Shards through item quests, including:

  • Daily logins

  • Daily multi-player race

  • Daily ranked race

  • Log-in