IronSource is introducing LevelPlay as a broadly available tool to help smaller mobile game and app developers generate higher revenues from advertising.
Launched a year ago, LevelPlay is an in-app bidding tool that is now automatically enabled for every developer, giving them instant access to all bidding networks. Only the biggest publishers previously had access to LevelPlay as the company refined the technology for automating monetization.
In-app bidding flattens the traditional ad waterfall, allowing every demand source to bid for an available impression simultaneously, in real time. This shift speeds things up and increases competition for available ad impressions, which can in turn lead to an increase in revenue.
It means that at the very last second, LevelPlay can insert an ad that might generate more money than another ad would have. LevelPlay helps create more competition among advertisers looking to insert ads into developers’ apps and games. But it also runs the risk of slowing the app or game down, so it has to be handled just right.
“We’ve been working very hard with publishers to promote this agenda for all the industry to take the next step,” said IronSource VP of product Nimrod Zuta in an interview with GamesBeat. “And we believe we’ve made it. The result should be better monetization for app and game companies.”
The mobile advertising industry is facing a lot of uncertainty now that Apple has decided to make targeting individual users harder in the name of protecting user privacy. In a few months, Apple is effectively retiring the Identifier for Advertisers (IDFA). This will make it tougher for companies to decide whether to bid to get a particular ad in front of a particular user. But companies will still be able to determine whether an advertiser should bid on a user based on
CHICAGO, Sept. 29, 2020 /PRNewswire/ — In-depth analysis and data-driven insights on the impact of COVID-19 included in this global stock images and videos market report.
The global stock images and videos market is expected to grow at a CAGR of approx. 5% during the period 2019−2025.
Key Highlights Offered in the Report:
As video production has stalled and studio shoots stand cancelled during the lockdowns, creatives are being forced to rethink how they create their ads, driving up the reliance on stock imagery.
Consumers are increasingly seeking out companies and brands that take social themes seriously and are part of green, queer, and inequality-related conversations. This is creating the need for powerful and meaningful visual images that represent them.
Audio is slowly supplanting the use of visuals as sound becomes a bigger part of storytelling and interactions, threatening the growth of the market
More content is being consumed at the vertical 90-degree angle as consumers spend time staring at small, vertically oriented screens, driving demand for images that follow this orientation.
Premium video, short format, interactive, and in-stream ads are expected to trend during the pandemic and beyond.
Consumers are increasingly shifting away from content-heavy platforms to more dark, private social platforms owing to privacy concerns, pandemic-fuelled changes, mental health, and fake news, challenging market growth
Market Size & Forecast by Revenue | 2019−2025
Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
Market Segmentation – A detailed analysis by end-users, product, license, source, application, and geography
Competitive Landscape – 4 key vendors and 37 other vendors
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Stock Images and Videos Market – Segmentation
The global audience’s booming visual literacy is propelling the demand for stock images. With the growth of online purchases during the COVID pandemic,