The company formerly known as NewsCred has a new name and a new product: Welcome.
Co-founder and CEO Shafqat Islam explained that this follows a broader shift in the company’s strategy. While previously known as a content marketing business, Islam said NewsCred has been increasingly focused on building a broader software platform for marketers (a platform that it uses itself).
Eventually, this led the company to sell its content services business to business journalism company Industry Dive and its owner Falfurrias Capital Partners over the summer. Now Welcome is officially unveiling its new brand, which it’s also using for its new marketing orchestration software.
“It’s not often not often that startups like ours get to close one chapter and open another chapter,” Islam said. “We kind of went back to being a Series A, Series B startup, iterating and working very closely with our customers.”
While today is the official launch of Welcome platform, Islam said the company has been moving the software in this direction for the past year, and that this side of the business has already seen significant growth, with daily average users up 300% year-over-year.
Islam also suggested that while this was the right time to come up with a new company name, it’s something that’s been discussed repeatedly in the past.
Image Credits: Welcome
“Every time we raised money ever in last 10 years, the new investor would say, ‘What about the name? Can we change it?'” he recalled. “We could never do it, because we had this content heritage built up and enough brand equity. Finally, with this deal, and with the launch of the new software … we came up with the name Welcome.”
While there’s no shortage of marketing software out there already, Islam said marketers need an orchestration
The new loyalty app enables customers to order, pay, and collect points while directly supporting Impact Kitchen
Toronto-based health food restaurant Impact Kitchen has reopened all four of its locations with the launch of its new and streamlined full tech suite and new customer loyalty app, Impact App. Known for their paleo, gluten free, keto, and vegan health food options, Impact Kitchen has grown a loyal community of Torontonians who keep coming back for the incredible service and quality ingredients.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201006005028/en/
The restaurants, which closed temporarily at the onset of the COVID-19 pandemic, reopened in July with updated restaurant technology from leading restaurant technology provider Givex. The new technology includes digital menu screens, Point of Sale systems, kitchen sequence systems, and online ordering. These systems are designed to create a contactless restaurant experience with the ultimate goal of enhancing safety, improving the customer experience and fostering the Impact Kitchen community.
“We’re thrilled to be back open and serving our community with a place to safely connect with one another while having access to the high-quality health food our customers were used to before we temporarily shut down,” said Josh Broun, Co-Founder of Impact Kitchen. “Before COVID hit, we were looking for ways to consolidate our tech suite so we would be well-poised for the aggressive growth plans we’d put in place. During our temporary shutdown, we saw a great opportunity to streamline our restaurant technology to enable Impact Kitchen to grow quickly once we reopened and create an even better experience for our customers.”
In addition to the new in-house technology, Impact Kitchen has also launched its first-ever loyalty app through Givex’s Customer WebSuite. The app enables customers to order directly from Impact Kitchen online, bypassing the third party delivery