Tag: Redesign

03
Oct
2020
Posted in technology

Amazon Echo: Alexa’s new smart speaker home just got a bold redesign

echo-spherical-amazon-event.jpg

Amazon rounds out the Echo.


Amazon

Amazon line of smart speakers is switching up its look; the new Amazon Echo will be spherical. The price will be $100 (£90), which is what the company’s previous, third-generation Amazon Echo went for. The new Echo speaker will be available Oct. 22, and its fabric-covered body will come in three different colors: charcoal, glacier white and twilight blue. It’s open for preorder now.

For specifics about its design as regards sound quality, Amazon says, “Its 3.0-inch woofer, dual-firing tweeters, and Dolby processing delivers stereo sound with clear highs, dynamic-mids, and deep bass that automatically adapts to any room.”

While the woofer appears to be the same as the previous Echo’s, Amazon has packed a second .8-inch tweeter into the speaker, which should fill out its mid- and high-range sound. In addition, Amazon says the speaker will adapt to the acoustics of any room it’s put in, which I’m excited to test out.

The tech giant’s lineup of smart speakers includes its budget-friendly Echo Dot, which is also getting the spherical treatment, as well as the high-end Echo Studio announced at last year’s hardware event and released for the holidays. Though a wall-plug speaker called the Echo Flex and a Dot with Clock (which is also getting spherical) were announced at last year’s event and released soon after, Amazon seemed more concerned with new generations of speakers than all new products this year.

Amazon Ring Echo Fire TV 2020

Amazon/Screenshot by Juan Garzon/CNET

With its built-in Zigbee receiver for connecting with smart home devices, the new spherical Echo speaker will replace both 2019’s Amazon Echo and 2018’s Amazon Echo Plus.

See also: Every new Alexa feature

02
Oct
2020
Posted in seo

Why Google’s Search Page Redesign Is the Death of SEO

I have been a digital marketer for more than 20 years, which seems like an eternity at this point. Google has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO), to attract free organic traffic based on the quality of the content on your page. But, when we recently started to see our SEO traffic start to decline, we asked our SEO consultant to investigate the root cause. He said it was due to a recent Google Search page redesign, moving the free organic links to the bottom of the search results page. Even more troubling was his answer on how to fix the situation.



a close up of a computer


© Bloomberg | Getty Images


“Start spending more money advertising with Google to get back up to the top of the page,” he said. That’s a very strange thing for an SEO expert to say because his services aren’t needed in that scenario. This means SEO as a strategy for ecommerce-driven companies is dying, and paid search marketing has become your primary way to gain an audience through the search engines, at least through industry-leading Google. Allow me to further explain.

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Related: Want to Rank Higher in Google and Amazon Search? This $29 Course Can Help.

A quick history of Google Search

Ever since Google hit the scene in 1998, it has been a staple of any good digital marketing strategy. Originally, it was simply having a good SEO plan to help you go up the free organic rankings — ideally to the top of the first page of the search results. Search results were very straight forward and uncluttered and looked similar to the example below. Only free organic results appeared, based on the content of your page, and its relevancy to the keyword being

30
Sep
2020
Posted in technology

Walmart to Redesign Stores to Better Integrate With App

Walmart  (WMT) – Get Report on Wednesday unveiled a new store redesign that works with its mobile app to help customers make contactless transactions.

“As part of the overall signage, the exterior and interior of the stores will reflect the Walmart app icon,” the Bentonville, Ark., company’s executive vice president and chief customer officer, Janey Whiteside, said in a blog post.

“As customers enter the store, they will see colorful iconography and a store directory that encourages them to download and use the Walmart app while they shop.

“Throughout the store, bold, dimensional typeface … directs customers to the exact section they are looking for, while aisles are marked with letter and number combinations to guide customers from phone to product.”

The company said it tested the design in select stores — it didn’t say which — and was pleased with the customer feedback.

The new store design will roll out across Walmart’s 200 Supercenters by the end of this fiscal year and at nearly 1,000 store locations by the next fiscal year., the company said. 

“We were inspired by airport wayfinding systems as best-in-class examples of how to navigate large groups of people,” Whiteside said.

The retail chain’s revamped stores will also feature contactless checkout and payments with access to Walmart Pay, and Scan & Go, which will enable customers to use their mobile phones to scan items and pay.

The news comes a day after rival Amazon  (AMZN) – Get Report launched palm-scan signatures for payments at its stores.

Last week Walmart said it will hire 20,000 temporary workers to help with increased demand during the holiday season.

Walmart will use drones to deliver coronavirus diagnostic kits to customers’ residences, the company also said last week.

Walmart’s stock at last check was up by