Tag: Reach

14
Oct
2020
Posted in technology

Teads Launches ‘Teads Conversions’ for Performance Buyers and inRead Stories for Extending Social Campaign Reach

  • ‘Teads Conversions’: the new robust lower-funnel solution, geared to drive traffic and on-site conversions for advertisers

  • ‘inRead Stories’ and ‘inRead Social B2B’: allowing brands to extend the reach of their social campaigns beyond the walled gardens

Today, Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought together more than 1,000 brand marketers, agency partners and trade journalists.

Among the main innovations the company announced is ‘Teads Conversions’, a new performance programmatic solution geared towards helping brands deliver on-site conversions such as leads, add to cart, registrations and sales. This solution allows clients to access Teads’ high quality traffic and premium publisher inventory while optimizing towards lower-funnel outcomes via the leading DSPs in the marketplace. The solution is also available in closed beta via Teads’ self-serve buying interface.

As advertisers move further down the funnel, one common concern is that they have to sacrifice quality and brand safety to get lower funnel conversions. As a ‘curated internet,’ Teads is a single access point to the world’s best publishers, offering quality scale, brand-safety and outcome transparency not available within the ‘walled gardens’ of social platforms, or across the low quality inventory on the open web.

The Teads performance offering is based on the following five ‘Quality Performance’ pillars:

  1. Real ROI, Objectively Measured: Teads welcomes 3rd party measurement solutions.

  2. Quality Media Environments: Teads Performance Solutions leverages the quality editorial placements available on the Teads platform, comprised of many of the world’s top publishers.

  3. Ads That are Actually Seen: Teads delivers high viewability through ad formats that don’t load if they aren’t viewable

  4. Optimized Creative Made for Quality Inventory: Teads

13
Oct
2020
Posted in technology

Fake Black Trump supporters appear mysteriously on Twitter, reach thousands, then vanish

Then, on Sunday, the account was gone — suspended by Twitter for breaking its rules against platform manipulation.

The remarkable reach of @CopJrCliff and other fake accounts from supposed Black Trump supporters highlights how an account can be effective at pushing misleading narratives in just a few days — faster than Twitter can take it down.

A network of more than two dozen similar accounts, many of them using identical language in their tweets, recently has generated more than 265,000 retweets or other amplifying “mentions” on Twitter, according to Clemson University social media researcher Darren Linvill, who has been tracking them since last weekend. Several had tens of thousands of followers, and all but one have now been suspended.

Researchers call fake accounts featuring supposed Black users “digital blackface,” a reference to the now-disgraced tactic of White people darkening their faces for film or musical performances intended to mimic African Americans.

Many of the accounts used profile pictures of Black men taken from news reports or other sources. Several of the accounts claimed to be from members of groups with pro-Trump leanings, including veterans, police officers, steelworkers, businessmen and avid Christians. One of the fake accounts had, in the place of a profile photo, the words “black man photo” — a hint of sloppiness by the network’s creators.

“It’s asymmetrical warfare,” said Linvill, lead researcher for the Clemson University Media Forensics Hub. “They don’t have to last long. And they are so cheap to produce that you can get a lot of traction without a whole lot of work. Thank you, Twitter.”

Linvill said he found some evidence of foreign origins of the network, with a few traces of the Russian Cyrillic alphabet appearing in online records of the accounts. One account previously tweeted to promote an escort service in

13
Oct
2020
Posted in technology

Wearable Technology Market to reach USD 35.48 bn by 2024, Alphabet Inc. and Apple Inc. emerge as Key Contributors to growth

Technavio has been monitoring the wearable technology market and it is poised to grow by $ 35.48 bn during 2020-2024, progressing at a CAGR of over 13% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201013005187/en/

Technavio has announced its latest market research report titled Global Wearable Technology Market 2020-2024 (Graphic: Business Wire)

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. Technavio’s in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. Download a Free Sample Report on COVID-19

Frequently Asked Questions:

  • What are the major trends in the market?
    Emergence of hybrid smartwatch market is a major trend driving the growth of the market.

  • At what rate is the market projected to grow?
    The year-over-year growth for 2020 is estimated at 12.70% and the incremental growth of the market is anticipated to be $ 35.48 bn.

  • Who are the top players in the market?
    Alphabet Inc., Apple Inc., Fossil Group Inc., Garmin Ltd., Huawei Investment & Holding Co. Ltd., LG Electronics Inc., Polar Electro Oy, Samsung Electronics Co. Ltd., Vuzix Corp., and Xiaomi Corp., are some of the major market participants.

  • What is the key market driver?
    The popularity of wearable devices as a payment method is one of the major factors driving the market.

  • How big is the APAC market?
    The APAC region will contribute 40% of the market share. 

Buy 1 Technavio report and get the

12
Oct
2020
Posted in software

Global Software Testing Service Market to Reach USD 34.49 Billion by 2024, Accenture Plc and Atos SE Emerge as Key Contributors to Growth

Technavio has been monitoring the global software testing service market and it is poised to grow by USD 34.49 billion during 2020-2024, progressing at a CAGR of over 12% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201012005078/en/

Technavio has announced its latest market research report titled Global Software Testing Services Market 2020-2024 (Graphic: Business Wire)

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. Technavio’s in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. Download a Free Sample Report on COVID-19 Impacts

Frequently Asked Questions-

  • Accenture Plc, Atos SE, Capgemini SE, Cognizant Technology Solutions Corp., DXC Technology Co., HCL Technologies Ltd., International Business Machines Corp., Infosys Ltd., Tata Consultancy Services Ltd., and Wipro Ltd. are some of the major market participants.

Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.

View market snapshot before purchasing

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Accenture Plc, Atos SE, Capgemini SE, Cognizant Technology Solutions Corp., DXC Technology Co., HCL Technologies Ltd., International Business Machines Corp., Infosys Ltd., Tata Consultancy Services Ltd., and Wipro Ltd. are some of the major market participants. The increasing adoption of mobile testing will offer immense growth opportunities. To make most of the opportunities, market vendors should focus more on the growth prospects in the

08
Oct
2020
Posted in technology

Amazon Ramps Up Delivery Business With Rivian Electric Vehicles To Reach Climate Goals

As Amazon (AMZN) continues the expansion of its delivery fleet, the online retailer has revealed its electric delivery van developed in partnership with Rivian.

The all-electric vans have begun to arrive just a year after Amazon made a commitment to be net-zero carbon by 2040. The company has plans to take delivery of 100,000 electric vans from Rivian by 2030, with 10,000 expected to be on the roads by 2022.

The Rivian vans were developed to “enhance the driver experience and optimize safety” with a customized configuration that comes in three different models. The vans feature sensor detection, highway and traffic assist features, larger windshield, exterior cameras with digital display, Alexa integration, stronger door design, interior “dancefloor” for added space, multiple tail lights, and three levels of shelving to store packages.

“When we set out to create our first customized electric delivery vehicle with Rivian, we knew that it needed to far surpass any other delivery vehicle,” Ross Rachey, director of Amazon’s Global Fleet and Products, said in a statement.

“We wanted drivers to love using it and customers to feel excited when they saw it driving through their neighborhood and pulling up to their home. We combined Rivian’s technology with our delivery logistics knowledge, and the result is what you see here–the future of last mile delivery,” he added.

The deal with Rivian for the electric vans followed an investment by Amazon into the electric truck maker. Rivian, which also received investments from Ford, Cox Automotive, and T.Rowe Price Associates, is set to release the R1T electric truck and R1S electric SUV in 2021.

“The vehicle we’ve developed with Amazon is not just electric,” RJ Scaringe, Rivian CEO, said in a statement. “We prioritized safety and functionality to create a vehicle that’s optimized for package delivery. We thought through