Some of the most innovative products for the custom industry come from the minds of custom integrators not coincidentally. They do, after all, have first-hand experience knowing their own and presumably others’ needs and pain points.
Also, unsurprisingly, many of these companies sprout up in the business operations/management sector, because there are always going to be opportunities to help owners run their businesses smarter and more efficiently.
Such is the case with Doug Greenwald, who created management software ProjX360 but also is CEO of Creative Sound & Integration in Scottsdale, Ariz. – a winner in this year’s CE Pro Home of the Year Awards program in the Best New Technologies project category.
Greenwald chatted with CE Pro about ProjX360’s CEDIA Expo Virtual booth (still accessible at projx360.cediaexpovirtual.com) in September and the importance of business management software in general.
What were some of your takeaways from the CEDIA Expo Virtual platform experience?
It was nice to interact with new dealers [for the first time on a large scale] since the start of COVID. One thing I can say is that it doesn’t replace meeting in person and can’t wait until next year when CEDIA [Expo] returns.
How did ProjX360 conduct interactions with attendees?
So we did two live demonstrations each day and my on-boarding and training director was meeting with existing customers to answer questions and go through best workflow practices of the software. We also had our live chat going and we allowed dealers to request personal one-on-one meetings with us
What was ProjX360 focused on sharing with attendees in terms of new features to the software platform?
We spoke about our new updated App for iOS and Android that will be coming out in the next few weeks with offline time tracking, push notifications, and easy access to