Success in search doesn’t happen by accident. While a lot has changed in SEO over the years, there may be more opportunities now than ever before. In this video, I’ll share my 4 pillars to building a successful SEO strategy.
As search continues to evolve, we need to as well. We can’t do the same things over and over again and expecting them to work even when the search engines are three, four, five steps ahead of us. Today we’re going to be talking about four pillars that are essential when you’re building your search strategy. Instead of going right into our tools, we need to take a step back and really understand what we’re trying to do as a whole and how this is going to benefit our business in the long run. Let’s take a look at the whiteboard today and go a little bit deeper into these four pillars.
I want to take a moment upfront and just to let you know, if you can’t see the whiteboard well, don’t worry about it. We’ve got a link to our blog below where we have a full image of the whiteboard so you can see it and we’re also going to be adding some content in the lower third just to make it more digestible for you. But I wanted to do this from the whiteboard because this is more of a teaching video and really looking at how do we build strategy as a whole and I want to be standing up in front of here so you could see how I really processed through this and maybe give you a little insight into why we do what we do at our agency.
The first thing we need to look at when we’re building an