Tag: picked

08
Oct
2020
Posted in technology

Twitch Picked Up Most Of Mixer’s Streamers, Report Shows

KEY POINTS

  • Twitch’s share of hours broadcast on major live-streaming platforms saw the biggest increase after Mixer’s shutdown
  • This is despite Mixer’s attempt to funnel its streamers to Facebook Gaming
  • Twitch saw a decrease in viewership in the last quarter while YouTube and Facebook Gaming grew

Despite Microsoft’s efforts to push Mixers streamers to Facebook Gaming, it appears most of them went to Twitch instead, according to a new report.

Before Microsoft shut down Mixer in July, the company tried to direct its streamers and audience toward Facebook Gaming rather than the leading streaming platform. However, a report from Streamlabs & Stream Hatchet indicates that Twitch has become the ultimate beneficiary of Mixer’s closure. 

Twitch’s share of hours broadcast on major live-streaming platforms jumped by over 14.5% in the last quarter. This is nearly identical to the 14.2% market share that Mixer held at one point. The report stated that Twitch “now represents 91.1% of the market share for hours streamed.”

The report, which looked at streaming activity on Twitch, YouTube and Facebook Gaming, directly credits Mixer’s shutdown as the reason for the massive increase.

According to the report, Facebook Gaming only grew by 1% between July and September, from 2.4% to 3.4%. YouTube market share actually shrunk by 1.2%, down from 6.7% to 5.5%.

When Mixer was formally shutting its doors, many of its streamers had already begun sending out links to their respective Twitch pages instead of Facebook Gaming accounts.

Microsoft executive vice-president for gaming Phil Spencer earlier stated that he had no regrets about shutting Mixer down but said he was disappointed that Mixer didn’t achieve what they hoped it would.

Still, it wasn’t all good news for Twitch as The Verge noted that the platforms are actually primarily competing for viewership. In that aspect, Twitch’s market

07
Oct
2020
Posted in technology

Twitch seems to have picked up most of Mixer’s streamers

Streamers seem to have flocked to Twitch from Mixer after the Microsoft-owned live-streaming service announced plans to shut down in June. A new report shows that Twitch’s share of hours broadcast on major live-streaming platforms jumped up by over 14 percentage points this quarter, taking away the nearly identical just over 14 percent market share that Mixer previously held.

With Mixer out of the picture, Twitch ended up with 91.1 percent of all hours spent streaming on these platforms between July and September, according to a new report from Streamlabs & Stream Hatchet that looked at streaming activity on Twitch, YouTube, and Facebook Gaming. Facebook Gaming grew slightly during that time period, to 3.4 percent from 2.4 percent, and YouTube shrunk slightly, to 5.5 percent from 6.7 percent.

That Twitch won out is particularly notable because Facebook made a serious effort to pick up Mixer’s streamers. It partnered with Mixer to help streamers get set up on the new platform, and Mixer started advertising Facebook Gaming during its final month online. Mixer’s website still forwards to Facebook Gaming today. Evidently, that wasn’t enough to convince Mixer streamers to pick yet another underdog in the streaming space.

“Hours streamed” is a useful metric for determining where streamers are spending their time, but it’s not necessarily the metric that matters. These platforms are primarily competing for viewership, and in that area, Twitch actually lost some ground. The report now puts Twitch at 63.6 percent market share, down from 67.6 percent. That should be particularly concerning because both YouTube and Facebook Gaming grew this quarter; Mixer made up only 1.4 percent of hours streamed, so these services are growing at a faster pace than Twitch.

Streaming viewership has