Teads Launches ‘Teads Conversions’ for Performance Buyers and inRead Stories for Extending Social Campaign Reach
‘Teads Conversions’: the new robust lower-funnel solution, geared to drive traffic and on-site conversions for advertisers
‘inRead Stories’ and ‘inRead Social B2B’: allowing brands to extend the reach of their social campaigns beyond the walled gardens
Today, Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought together more than 1,000 brand marketers, agency partners and trade journalists.
Among the main innovations the company announced is ‘Teads Conversions’, a new performance programmatic solution geared towards helping brands deliver on-site conversions such as leads, add to cart, registrations and sales. This solution allows clients to access Teads’ high quality traffic and premium publisher inventory while optimizing towards lower-funnel outcomes via the leading DSPs in the marketplace. The solution is also available in closed beta via Teads’ self-serve buying interface.
As advertisers move further down the funnel, one common concern is that they have to sacrifice quality and brand safety to get lower funnel conversions. As a ‘curated internet,’ Teads is a single access point to the world’s best publishers, offering quality scale, brand-safety and outcome transparency not available within the ‘walled gardens’ of social platforms, or across the low quality inventory on the open web.
The Teads performance offering is based on the following five ‘Quality Performance’ pillars:
Real ROI, Objectively Measured: Teads welcomes 3rd party measurement solutions.
Quality Media Environments: Teads Performance Solutions leverages the quality editorial placements available on the Teads platform, comprised of many of the world’s top publishers.
Ads That are Actually Seen: Teads delivers high viewability through ad formats that don’t load if they aren’t viewable
Optimized Creative Made for Quality Inventory: Teads
SAN FRANCISCO — GHGSat, the Canadian firm preparing to launch a constellation of methane-monitoring satellites, announced Oct. 8 that the sensor on its Iris satellite launched in early September detects methane emissions five times as well as Claire, its predecessor.
GHGSat tested the Iris sensor by flying the satellite over a controlled methane release in Alberta, Canada. The company compared the sensor data with measurements captured by sensors on the ground and in an aircraft, according to an Oct. 8 news release.
“Satellites are complex devices and it takes time to fully characterize instruments and optimize processing software to filter out noise from the signal,” GHGSat CEO Stephane Germain said in a statement. “We have just begun that process with Iris. We expect Iris to attain 10 times better performance than Claire and are now even more confident that we will validate that performance in the coming weeks.”
GHGSat launched Iris Sept. 2 on an Arianespace Vega rocket from the Guiana Space Center in Kourou.
GHGSat plans to launch Hugo, another methane-sensing satellite, later this year. By the end of 2022, the company plans to launch nine additional satellites.
GHGSat’s goal is to detect and quantify methane emissions from sources as small as individual oil and gas wells. “No other commercial operator or state-funded space organization can do this,” according to the GHGSat news release.
GHGSat also announced an agreement Oct. 6 with ABB Measurement & Analytics Canada to manufacture sensors for three methane-monitoring satellites.
ABB, a multinational corporation, built sensors for government satellites for decades before working with GHGSat, its first commercial space customer.
“We are currently seeing extensive innovation brought about by private initiatives in the space industry,” Marc Corriveau, ABB Measurement & Analytics Canada general manager, said in a statement. “At ABB we have built up a
Apple’s upcoming iPhone 12 lineup is likely to see major performance and efficiency improvements thanks to the A14 Bionic Processor.
Our first glimpse at the A14 comes from the just announced iPad Air 4, which is the first device to sport the next-generation Apple-designed processor. The 64-bit desktop-class A14 Bionic chip sees a considerable leap in performance and efficiency, according to Apple.
Early benchmarks suggest that the A14 is a 6-core chip with a base frequency of 2.99GHz and 3.66GB of memory, achieving a score of 1,583 in single-core and 4,198 for multi-core.
This is markedly higher than the 1,336 in single-core and 3,569 in multi-core for the A13 Bionic from 2019’s iPhone 11 lineup. Roughly compared, that means the iPhone 12 will be 18.4% faster in single-core performance and 17.6% faster than the current top-of-the-line iPhone. Here are speed comparisons of the upcoming iPhone 12 processor with other recent iPhone models (single core performance):
- iPhone 6s / SE – 196% Faster
- iPhone 7 – 117% Faster
- iPhone 8 – 75% Faster
- iPhone XR / XS – 44% Faster
- iPhone SE (2020) / 11 / 11 Pro – 18% Faster
Compared to the A12Z chip from the 2020 iPad Pro, the A14 does better than the A12Z in single-core at 1,118 and slightly lower than in multi-core at 4,564. The A12Z has an extra GPU core compared to the A12X, however. These early benchmarks indicate that the A14 offers noteworthy speed enhancements, even over the impressive A13 chip from last year.
Apple says the A14 Bionic chip has a “next-generation” 16-core Neural Engine that delivers 11 trillion operations per second, which is more than twice as many as the A12 chip. There are new-to-mobile accelerators that reportedly deliver up to 10 times better machine learning performance. There is also improved
Nearly four hours after reporting that some users were experiencing performance issues on Slack, the company said it’s seeing signs of improvement but “we’re not out of the woods yet.”
Slack said Monday its service is having performance issues — which could mean trouble for the many companies that rely on the workplace communication tool to keep remote teams running.
The company noted around 10 am ET that some users might be experiencing slowness with the Slack’s desktop, mobile and browser applications. It said the issue was causing delays in some messages and calls. About two hours later, Slack said some users may be unable to connect to the service, while others are still experiencing “general performance issues,” adding that the company is “continuing to dig in on our side” and will provide updates.
It later said some users may be unable to connect, and the search function was also affected. Just after 2 pm ET, the company added that it continues to “see improvement, but some users may still be experiencing delays,” and that it would continue providing updates.
With millions of people unable to work in their offices, Slack and rival Microsoft Teams have become crucial communications tools to keep many businesses up and running during the pandemic. Slack has more than 12 million daily active users, including many major tech companies and news organizations.
“Our teams are aware and are investigating the issue,” a Slack spokesperson said in a statement to CNN Business. “We know how important it is for people to stay connected and we are working hard to get everyone running as normal. For the latest updates please keep an eye on @slackstatus and status.slack.com.”
Slack declined to say how many users are affected. The website Down Detector listed as many
- The research shows most agencies failed when it comes to the performance of their website.
- Search engine ranking is a multi-factor game, and performance, while it matters for many reasons, is just one piece in this puzzle.
- Nebojsa Radakovic shares insights.
Ever since Google announced that page speed would be a ranking factor in its mobile-first index in 2018, the need for speed became one of the most important aspects of web dev trait. A lot of businesses jumped onto the speed train.
Sure enough, one year later, Google reported that sites are faster, and abandonment rates are down since making page speed a ranking factor.
With performance being one of the top-selling points of a modern-day web dev architecture Jamstack that we are so into, it was only natural to take a deep dive into the industries that tackle website performance and see how we stand against our peers.
TL;DR: Key findings
Don’t have the time to read through the research? Here are the key findings:
- 27% of websites from our 20K sample still run on HTTP
- 65.7% of the websites are built with WordPress
- Only 2.7% of websites have good performance scores
- 2.9% of websites provide good user experience to their users, ie Largest Contentful Paint (LCP) occurs within 2.5 seconds of when the page first starts loading
What data was I interested in, and why?
Lighthouse performance metrics. There are a couple of popular speed testing tools, but most people use Lighthouse. While it may not be perfect because it provides a mix of both lab and field data about a page, I’ve used Pagespeed Insights API as described in James McNulty UpBuild post here, although updated to show core web vitals.
CMS. WordPress or not. 37% of all websites are powered