Smartphone Tracking Data And Artificial Intelligence Turn People’s Movements Into Detailed Insights And Profits
Not all businesses experienced a setback due to COVID-19. Cosmose AI, a company that uses machine learning to predict who will go shopping as well as when and where, plus measures the effectiveness of online ads to online and in-person store visits, expanded during the pandemic. Valued at $100 million after a Series A investment round by Tiga Investments, OTB Ventures, and TDJ Pitango, many retailers turned to the insights provided by Cosmose AI’s artificial intelligence-powered service to figure out how to best operate during the pandemic and prepare for a new future.
Insights for Retailers from Cosmose AI’s AI-Powered Platform
Founded in 2014, Cosmose AI gathers anonymized mobile phone data including user IDs, location info, and more from more than 1 billion smartphones, more than 400,000 apps, 360,000 stores and then shares insights about consumer behavior with some of the world’s biggest brands, including Walmart, Gucci, Cartier, Budweiser, Tencent, L’Oreal, Samsung and Marriott. The company plans to extend its reach across Asia to 2 billion smartphones and 10 million stores by 2022. Cosmose AI’s platform doesn’t require the installation of specific hardware or beacons and works seamlessly with Google, Facebook, WeChat, and more.
Retailers receive accurate location info within 2 meters. Cosmose AI’s predictive shopping AI informs retailers about who will shop when and where they will go. According to the company, this AI delivers 73% accuracy for the beauty category. This insight helps retailers understand how many people visit brick-and-mortar store locations after seeing or clicking an ad online and also how to improve the customer experience, sales, and advertising strategies, and customer retention. Marketers had previously been able to track online ad effectiveness for online traffic, but now through
Rep. David Cicilline (D-RI) thinks antitrust regulation of Big Tech companies like Amazon, Apple, Facebook, and Google is going to be tough, and in order to pass meaningful reforms that rein in the power of Big Tech companies, Congress will need the help of the American people. Cicilline is chair of the antitrust subcommittee in Congress and spoke Sunday as part of a Yale University School of Law conference about antitrust ahead of the anticipated release of what Cicilline calls the most extensive antitrust law reform investigation by Congress in more than 50 years. Identifying anticompetitive behavior by big companies is pretty easy, he said, but developing solutions and gathering the necessary political support for reform is the challenge.
“We’re going to have to combat companies that have an enormous stake in maintaining the status quo, which has been enormously profitable for them, and so this will be a big fight,” he said. “We’re going to need the support of the American people. When we move forward with this legislation, it will only happen if we can rally the country around it, because we’re fighting against strong economic forces and powerful corporations that are likely to oppose what we’re trying to do, and getting the American people on our side to understand it matters in their daily lives is going to be really critical.”
Cicilline said it’s important for the American people to understand that the rise of Big Tech companies has resulted in a decline in innovation, increased cost to consumers, less choice for consumers, a degradation of quality, a decline in trustworthy news sources, and a decline in worker power. He’s also called the power of Big Tech companies a threat to democracy.
In June 2019, the antitrust subcommittee, a part of the House Judiciary committee, began an
It sounds like something out of science fiction films such as Inception, but a new gadget has allowed MIT scientists to plant ideas in people’s dreams.
Researchers used an app combined with a sleep tracking device to “plant” ideas in people’s minds as they slept.
The monitor waits for people to enter a suggestible stage of sleep, then the app plays a message telling them to think about trees.
Two-thirds of volunteers who heard the prompt, went on to dream about trees.
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The researchers describe the technique as “targeted dream incubation”, LiveScience reported.
The research relies on the sleep-tracking device (called Dormio) detecting an early sleep stage known as “hypnagogia”.
Hypnagogia (the earliest sleep stage) is similar to the REM stage, but people can still hear audio during hypnagogia while they dream.
Lead researcher Haar Horowitz said, “This state of mind is trippy, loose, flexible, and divergent.
“It’s like turning the notch up high on mind-wandering and making it immersive – being pushed and pulled with new sensations like your body floating and falling, with your thoughts quickly snapping in and out of control.”
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The researchers write, “targeted information is repeatedly presented during the hypnagogic period, enabling direct incorporation of this information into dream content, a process we call targeted dream incubation (TDI).”
The researchers conducted dream experiments by repeatedly waking up sleepers as they napped during the day.
The volunteers recorded audio prompts in the app, such as, “Remember to think of a tree.”
The Dormio monitored the volunteers heart rate and electrical changes in the skin to monitor when they entered “hypnagogia”.
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