Park Seo-Jun is now the face of BYS cosmetics
I have personally met Korean superstar Park Seo-Jun. It was for only 15 minutes, and it was an interview and not a social gathering, but it counts, right? Approximately around the same time last year, I was face to face with this man of many fans’ fantasies. He was in the country as the global endorser of Bench. I hope he didn’t get the impression that I was staring at him, but I marveled at his flawless skin with a little bit of envy. Coupled with his casual and easy demeanor, I thought that he was quite cool.
A year later, Park Seo-Jun and I meet again — though not personally. It is unfortunately not meant to be. He has been announced as the face of BYS Cosmetics Philippines, and rightfully so.
BYS was established in Melbourne, Australia, in 2004. The popular beauty brand has been in the country since 2012 and to celebrate its eighth anniversary, announced the endorsement of one of the most sought-after Korean celebrities.
“BYS has always prided itself on being a relevant brand,” says Angie Goyena of BYS Philippines. “Since the Hallyu wave is at its peak, we’ve chosen one of the biggest K-drama stars to be the cheerleader of the brand and encourage women to ‘Be the Extra in the Ordinary.’”
The company shares the same values as Park Seo-Jun, such as being professional, on-trend, accessible and customer-oriented (in Park Seo-Jun’s case, it’s fan-oriented).
“I believe the products of BYS Philippines can help you express and bring out your best selves, and allow you to move ahead and Be the Extra in the Ordinary,” says the handsome actor.
tvN’s “Record of Youth” released new stills of Seo Hyun Jin from her special appearance in the show!
The drama is about young people who struggle for their dreams and their love amidst the harsh realities of the modeling industry. Park Bo Gum stars as Sa Hye Joon, an aspiring actor and model, Park So Dam stars as Ahn Jung Ha, an aspiring makeup artist, and Byun Woo Seok stars as Won Hae Hyo, a model who wants to make a name for himself without relying on his family.
In the previous episode, Sa Hye Joon’s drama casting opportunity fell apart due to a scheme by his past agency’s CEO Lee Tae Su (Lee Chang Hoon). Although he didn’t show his disappointment to his manager Lee Min Jae (Shin Dong Mi), Sa Hye Joon was shocked nonetheless and had a difficult time.
The new stills reveal that Sa Hye Joon has been cast in a different drama. In the photos, Sa Hye Joon is wearing a medical gown on a film set. Despite being a rookie actor, he showcases everything he has in front of his co-star and top actress Lee Hyun Soo (Seo Hyun Jin). Lee Hyun Soo also watches Sa Hye Joon with interest, and Sa Hye Joon has bright eyes after talking with her, appearing to have come to some realization from her advice.
The upcoming episode will depict Sa Hye Joon getting a step closer to becoming a super star. In a recent preview, Lee Min Jae had delivered Sa Hye Joon news that there was a role available for an actor with modeling experience, so viewers are curious to find out what interesting events will await Sa Hye Joon with this new project.
Another preview shows Sa Hye Joon filming for a medical drama