This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Agency Council here.
According to a recent report by Strategy Analytics, global smart speaker sales hit record highs in 2019, with 147 million units sold, representing a 70% increase. Smart speakers and virtual assistants such as Amazon Alexa, Google Home and Apple’s Siri have become prolific in recent years, as hands-free voice command becomes the dominant way consumers perform searches, shop online and complete everyday tasks.
This has substantial implications for both big brands and small businesses. According to Think with Google, 27% of the world’s population is now using mobile voice search. A recent PwC survey of a representative group of 1,000 Americans found that 90% of consumers are familiar with voice-enabled devices and 72% of them have taken advantage of this technology. In 2018, a study by Bright Local revealed that nearly half of consumers who use voice search seek local business information daily.
Forbes Agency Council member Victor Smushkevich is the founder of Smart Street Media, a Los Angeles-based full-service digital marketing agency specializing in SEO and lead generation. Having generated hundreds of millions of dollars for clients over the past 11 years, Smushkevich has been closely monitoring the exponential growth of voice search and weighing its implications for business. He said voice-activated search is poised to overtake browser search in the near future.
“I’ve witnessed many industry trends and have helped businesses adjust to meet each one. And I believe the use of smart speakers or virtual assistants is the most critical trend of them all,” Smushkevich said. “These devices are redefining how consumers get
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Denver, CO – ( NewMediaWire ) – October 7, 2020 – Juris Digital — GoogleAds prices are clocking in at a wallet-busting $100+ per click. Heaps of SEO agencies are promising the moon yet under delivering. Notable bloggers and influencers provide conflicting or unhelpful advice.
At Juris Digital, we’ve seen it all. Most of our clients come to us from unpleasant experiences with other agencies. Listen, we want the best for everyone in our industry. We want you to know if your agency is making the right choices for you, because unfortunately, not all of them are.
With that in mind, here are 5 crucial steps to consider when deciding if an attorney SEO strategy is best optimized for success.
1. Choose The Right Keywords
The foundation of an SEO campaign is its keywords. Make sure your lawyer SEO agency is executing razor sharp keyword research. Without it, you may be optimizing for the wrong type of traffic.
2. GEO Targeting
Make sure your agency is targeting your firm properly. We audited many campaigns where the targeting was focused nationally when it wasn’t called for. Hone in on your primary local market in the title tags and in your content to reap SEO benefits.
3. Technical SEO
Speed really does make a difference if your site is super sluggish. WPEngine is our web host of choice for blazing fast server response. But, don’t stop there. Make sure your site theme is fully optimized, especially for mobile devices. It counts.
Schema Markup, addressing duplicate content, redirecting 404 errors, optimizing titles & URLs, and content enhancement should also be a part of your agency’s deliverable diet in bringing your site