You’ve spent a ton of time designing your website.
You’ve picked an attractive theme, added stunning images, and crafted compelling copy.
You’re sure visitors will love it (and you).
The only problem?
You aren’t getting any visitors.
In fact, your site is nowhere to be seen on Page 1 (or even #2 or #3) of Google.
What’s going on?
Well, here’s the thing.
Your web design might be the reason your site is ranking so low in search engines.
Ready to turn things around?
What follows are 10 of the most common web design mistakes that may be hurting your SEO efforts and your rankings – and how to avoid them.
1. Poor Website Navigation
Ever visit a website and have no clue what to do next?
You know, something like this.
I bet it had you running for the hills in panic.
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You don’t want your own visitors to do the same.
Instead, you want them to know exactly what to do at a glance.
Plus, you want Google’s web crawlers to understand your site.
To achieve this, make sure to prioritize internal linking between your important pages.
2. Slow Page Load Speed
People in the online world move at lightning speed.
They’re constantly zipping through social media, hammering away at emails, and zooming past a ton of generic headlines on the SERPs.
This means if they take the time to click on your site, and it takes forever to load, they’ll be gone before you know it.
After all, you didn’t invent the Keto diet or men’s wool socks.
There are other websites with the same information you have.
If you want your visitors to stay?
Make sure your pages load in three seconds or less.
The scary part is the
Search marketing is a popular inbound marketing strategy.
Search influences a purchase enormously.
Up to 72% of buyers start research for a product or service by consulting Google.
Smart SEO marketing guarantees you a steady, ever-increasing flow of traffic, leads, and sales. But to nail it and reap all these benefits you need excellent SEO copywriters. Sadly, most brands trip up when hiring writers. Consequently, they don’t see results.
In this post, I will reveal three common mistakes companies make when hiring an SEO copywriter. Better yet, the post will suggest fixes for the missteps.
Mistake #1: Asking for academic degrees
A significant number of companies require degrees like BA In Communication Science or Creative Writing for writers to join their staff.
But that’s a massive blunder.
First, there are very few universities that teach SEO copywriting. Most college classes teach dry, formal, offline media stuff that doesn’t work online. Second, not all gifted writers have writing degrees.
So if you insist on a degree, you miss out on many talented result-getting writers who don’t have a formal qualification. After all, SEO writing isn’t about fancy degrees, it’s about getting results in the actual world.
What you should do instead:
- Ask for case studies of results the writer has achieved in the past.
- Find out what if the prospect has undergone any Search Engine Optimization training, whether free or paid.
- Ask how much the prospect has invested in SEO skills development. Serious contenders spend money on career growth because they always want to get better. Pretenders don’t want to part with a penny to sharpen their skills.
- Commit to writer training and development to improve the skill levels of your writing team. Train them after you get them.
Mistake #2: Going for the cheapest writer
A significant number of business