- Apple’s livestream of its iPhone 12 launch event on Tuesday was not available to watch on top Chinese social media platforms.
- Tencent Video, iQiyi, Bilibili, and Weibo didn’t stream the event.
- Bloomberg reported that the platforms canceled coverage without explanation.
- The event garnered massive interest in China, Apple’s second-largest market by revenue, and the iPhone 12 was the top topic on Weibo.
- Visit Business Insider’s homepage for more stories.
Top Chinese social media platforms reportedly pulled their planned coverage of Apple’s iPhone 12 livestream on Tuesday, despite massive interest in the event.
When Apple revealed the iPhone 12, its first 5G phone, video platforms such as Tencent Video, iQiyi, Bilibili, and Weibo didn’t carry the event, despite originally planning to, Bloomberg reported.
The report said the platforms gave no explanation for not showing the event in China, Apple’s second-largest market by revenue.
The iPhone 12 was later ranked the top topic on Weibo, with users posting photos of the new phone.
Bloomberg reporter Yuan Gao said in a tweet that the platforms usually hire translators and commentators to ensure the event is covered late into the night.
—Gao Yuan (@GaoYuan86) October 14, 2020
In an analyst note, financial services and investment firm Wedbush said the news “speaks to the ongoing ‘cold tech war’ tensions between the US and China.”
It estimated that around 20% of iPhone upgrades in the coming year will come from China.
Representatives of Tencent Holdings, iQiyi, Weibo, and Bilibili didn’t respond to Bloomberg’s requests for comments.
During the event, Apple revealed four new 5G phones, starting at $699.
SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion.
The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address their purpose.
4 Differences Between SEO and Social Media in Driving Website Traffic
1. Audience Targeting and Conversion
Social Media directly captures an audience initially through their specific pain points, which is the strongest and most catchy emotion. Apparently, social media audiences are deeply emotional because they’re on a personal level, rather than business-like. The secondary goal is to target people based on their demographics, geographic location, and, most importantly, their interests. It requires creative content to drive traffic efficiently. Social media audience targeting requires you to present the content even if they’re not searching for it. And you need to figure out how to make them click without sounding like a salesperson.
SEO targets an audience based on problems that require instant answers. The audience is usually asking questions and seeks reliable, informative content—the audience searches for the articles they want to read and learn. What you need to figure out are the topics that they’re searching for. They come to you, but you have to be there the moment they ask for it. That’s why it’s imperative to build website credibility to achieve and maintain a high ranking.
2. Content Format
Social Media lives and breathes visual content. The mind connects with words, but images and videos are even more quickly processed by the brain simply because it’s entertaining. Audiences in social media are there for entertainment, so you have a better chance if you conform to creating visual formats.
SEO relies on long written formats. Google recognizes
Microsoft Chief Executive Officer (CEO) Satya Nadella has said social media companies should pay more attention to internet safety.
Nadella said Microsoft would have applied some of its experience in internet safety to ByteDance’s video-sharing app TikTok, The Wall Street Journal reported.
“What needs to happen is real reform in social media where internet safety is a top consideration,” Nadella was quoted as saying by WSJ. Microsoft recently made an unsuccessful bid to invest in TikTok’s US business.
TikTok, which was banned by India in June, has faced increased scrutiny over privacy and safety of user data.
Also read: India has tech smarts to build a rival app store, but platform monopoly will be hard to break
TikTok has previously been accused of privacy violations in the US. In February 2019, it paid $5.9 million to the Federal Trade Commission to settle allegations of collecting information of children.
Microsoft has experience of dealing with such content issues through its Xbox gaming platform, Nadella said.
Nadella is of the view that social media platforms should be better at self-regulation and be prepared for increased regulatory scrutiny.
“Regulation will never come fast enough to overcome some challenges,” the Wall Street Journal quoted him as saying. “Any product at scale with unintended consequences will face regulatory scrutiny.”
Oracle and Walmart have agreed to invest 12.5 percent and 7.5 percent, respectively, in TikTok Global, which would own the app in the US.
While US President Donald Trump has given the green signal to the deal, Beijing is yet to approve the transaction.
Chief Executive Satya Nadella said that internet safety should be a greater focus for social-media companies and that the software company would have applied some of its experience in that area to video-sharing app TikTok.
“What needs to happen is real reform in social media where internet safety is a top consideration,” Mr. Nadella said Tuesday at The Wall Street Journal’s CEO Council.
Microsoft during the summer made an unsuccessful bid to buy parts of TikTok and address what the U.S. said were national-security concerns about the app’s ties to China. The Redmond, Wash.-based company withdrew from the running after the Chinese government imposed export restrictions on the kind of software TikTok uses, leaving Microsoft’s cloud-computing rival
in pole position to partner with the app.
Mr. Nadella said TikTok approached Microsoft because it required help dealing with the U.S. government’s concerns.
Consumer-advocacy groups this year filed a complaint against TikTok with U.S. regulators, accusing the social-media powerhouse of flouting a children’s privacy law and breaking a previous settlement agreement over allegations that it illegally collected personal data from users under 13. TikTok agreed to a $5.7 million settlement with federal regulators over claims that it illegally collected personal information from children.
Microsoft, Mr. Nadella said, has experience in dealing with these kind of content issues through its Xbox gaming platform of mostly young users and would have drawn on its experience there to work with TikTok. Although Microsoft is best known for business-focused software, Mr. Nadella said TikTok would have been a good fit because it also sells consumer devices, has a videogaming business and runs professional networking social-media site LinkedIn.
Mr. Nadella said that social-media players should do a better job at self-regulation and expect closer regulatory scrutiny now that governments are starting
- Instagram boss Adam Mosseri told Savannah Guthrie on “Today” that there are foreign adversaries trying to use social media to “their own end” ahead of the presidential election.
- “There are definitely foreign adversaries who are trying to use the platforms, or platforms like Instagram, to their own end,” Mosseri said. “We think of the election here in the US in 2020 as a huge test, not only for Instagram and Facebook, but for the industry at large.”
- Mosseri oversaw Facebook’s News Feed during the 2016 election when Russia-linked agents spread disinformation on social media that reached millions of people, particularly on Facebook.
- It was a learning moment for Facebook, Mosseri said, noting that it took Facebook too long to “focus on the negative that can come from connecting so many people at scale.”
- Visit Business Insider’s homepage for more stories.
Instagram boss Adam Mosseri said that foreign adversaries are attempting to use social media to “their own end” ahead of the 2020 presidential election.
Mosseri discussed Instagram’s role in the election during an interview Tuesday with “Today’s” Savannah Guthrie to mark the 10th anniversary of the popular platform. Guthrie questioned Mosseri on whether he thinks there is currently disinformation spreading on Instagram similar to the Russia-backed campaign on Facebook prior to the 2016 election.
“There are definitely foreign adversaries who are trying to use the platforms, or platforms like Instagram, to their own end,” Mosseri told “Today.” “We think of the election here in the US in 2020 as a huge test, not only for Instagram and Facebook, but for the industry at large.”
Mosseri said Instagram is trying to focus on three primary areas ahead of the election: getting out the vote, preventing foreign interference like what happened in 2016, and planning for “complicated” scenarios, though he didn’t go