Tag: media

14
Feb
2021
Posted in technology

SEO, Social Media And Online Reputation Management

SEO (seo) is one thing that each enterprise owner has to consider when designing a new web site for their company. To find what number of pages are competing, go to google, put in your key phrase phrase, and if you hit search, word the quantity straight under the search box. After you have a referral tracker inserted into the URL, you will obtain a share of the impressions the hub generates each time it is accessed by way of the link you made.

The proper link creation of operation comprises plenty of essential activities like boosting your website, it consists useful content, providing the great high quality backlinks and lots of different necessary issues too. After you may have determined the suitable set of key phrases to focus on, you can start the work of seo.

Backlinks are arguably the only most necessary part of SEO, so you need to attempt to get some even for those who hate this a part of being a hubber. In its fundamental kind, search engine marketing (SEO) is act of altering a website online so that it does nicely within the natural, crawler-primarily based listings of serps.

In less than 0.5 seconds, the search engine offers essentially the most relevant results for a search question after scouring more than a billion websites. These technical consultants rely very closely on meta-title and other html or code-based SEO strategies for sites that are much less content oriented.

This additionally explains why sites utilizing dynamic URLs equivalent to hardly ever turns up in the search rankings of Google. Now there shall be so many websites that will have the same set of single key phrases and therefore it will not be doable to get the fitting people to your website.…

14
Oct
2020
Posted in technology

Apple’s iPhone 12 event absent from Chinese social media platforms

  • Apple’s livestream of its iPhone 12 launch event on Tuesday was not available to watch on top Chinese social media platforms.
  • Tencent Video, iQiyi, Bilibili, and Weibo didn’t stream the event.
  • Bloomberg reported that the platforms canceled coverage without explanation.
  • The event garnered massive interest in China, Apple’s second-largest market by revenue, and the iPhone 12 was the top topic on Weibo.
  • Visit Business Insider’s homepage for more stories.

Top Chinese social media platforms reportedly pulled their planned coverage of Apple’s iPhone 12 livestream on Tuesday, despite massive interest in the event.

When Apple revealed the iPhone 12, its first 5G phone, video platforms such as Tencent Video, iQiyi, Bilibili, and Weibo didn’t carry the event, despite originally planning to, Bloomberg reported.

The report said the platforms gave no explanation for not showing the event in China, Apple’s second-largest market by revenue.

The iPhone 12 was later ranked the top topic on Weibo, with users posting photos of the new phone.

Bloomberg reporter Yuan Gao said in a tweet that the platforms usually hire translators and commentators to ensure the event is covered late into the night.

 

In an analyst note, financial services and investment firm Wedbush said the news “speaks to the ongoing ‘cold tech war’ tensions between the US and China.”

It estimated that around 20% of iPhone upgrades in the coming year will come from China. 

Representatives of Tencent Holdings, iQiyi, Weibo, and Bilibili didn’t respond to Bloomberg’s requests for comments.

During the event, Apple revealed four new 5G phones, starting at $699. 

Source Article

13
Oct
2020
Posted in seo

SEO vs. Social Media: The Differences Between Search and Social Traffic

SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion.

The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address their purpose.

4 Differences Between SEO and Social Media in Driving Website Traffic

1. Audience Targeting and Conversion

Social Media directly captures an audience initially through their specific pain points, which is the strongest and most catchy emotion. Apparently, social media audiences are deeply emotional because they’re on a personal level, rather than business-like. The secondary goal is to target people based on their demographics, geographic location, and, most importantly, their interests. It requires creative content to drive traffic efficiently. Social media audience targeting requires you to present the content even if they’re not searching for it. And you need to figure out how to make them click without sounding like a salesperson.

SEO targets an audience based on problems that require instant answers. The audience is usually asking questions and seeks reliable, informative content—the audience searches for the articles they want to read and learn. What you need to figure out are the topics that they’re searching for. They come to you, but you have to be there the moment they ask for it. That’s why it’s imperative to build website credibility to achieve and maintain a high ranking.

2. Content Format

Social Media lives and breathes visual content. The mind connects with words, but images and videos are even more quickly processed by the brain simply because it’s entertaining. Audiences in social media are there for entertainment, so you have a better chance if you conform to creating visual formats.

SEO relies on long written formats. Google recognizes

07
Oct
2020
Posted in internet

Social media companies should focus more on internet safety: Microsoft CEO Satya Nadella



Satya Nadella wearing glasses posing for the camera: Social media companies should focus more on internet safety: Microsoft CEO Satya Nadella


© Ruchira Kondepudi
Social media companies should focus more on internet safety: Microsoft CEO Satya Nadella

Microsoft Chief Executive Officer (CEO) Satya Nadella has said social media companies should pay more attention to internet safety.

Nadella said Microsoft would have applied some of its experience in internet safety to ByteDance’s video-sharing app TikTok, The Wall Street Journal reported.

“What needs to happen is real reform in social media where internet safety is a top consideration,” Nadella was quoted as saying by WSJ. Microsoft recently made an unsuccessful bid to invest in TikTok’s US business.

TikTok, which was banned by India in June, has faced increased scrutiny over privacy and safety of user data.

Also read: India has tech smarts to build a rival app store, but platform monopoly will be hard to break

TikTok has previously been accused of privacy violations in the US. In February 2019, it paid $5.9 million to the Federal Trade Commission to settle allegations of collecting information of children.

Microsoft has experience of dealing with such content issues through its Xbox gaming platform, Nadella said.

Nadella is of the view that social media platforms should be better at self-regulation and be prepared for increased regulatory scrutiny.

“Regulation will never come fast enough to overcome some challenges,” the Wall Street Journal quoted him as saying. “Any product at scale with unintended consequences will face regulatory scrutiny.”

Oracle and Walmart have agreed to invest 12.5 percent and 7.5 percent, respectively, in TikTok Global, which would own the app in the US.

While US President Donald Trump has given the green signal to the deal, Beijing is yet to approve the transaction.

Source Article

06
Oct
2020
Posted in internet

Microsoft CEO Wants Increased Focus on Internet Safety in Social Media

Microsoft Corp.


MSFT -1.06%

Chief Executive Satya Nadella said that internet safety should be a greater focus for social-media companies and that the software company would have applied some of its experience in that area to video-sharing app TikTok.

“What needs to happen is real reform in social media where internet safety is a top consideration,” Mr. Nadella said Tuesday at The Wall Street Journal’s CEO Council.

Microsoft during the summer made an unsuccessful bid to buy parts of TikTok and address what the U.S. said were national-security concerns about the app’s ties to China. The Redmond, Wash.-based company withdrew from the running after the Chinese government imposed export restrictions on the kind of software TikTok uses, leaving Microsoft’s cloud-computing rival

Oracle Corp.

in pole position to partner with the app.

Mr. Nadella said TikTok approached Microsoft because it required help dealing with the U.S. government’s concerns.

Consumer-advocacy groups this year filed a complaint against TikTok with U.S. regulators, accusing the social-media powerhouse of flouting a children’s privacy law and breaking a previous settlement agreement over allegations that it illegally collected personal data from users under 13. TikTok agreed to a $5.7 million settlement with federal regulators over claims that it illegally collected personal information from children.

Microsoft, Mr. Nadella said, has experience in dealing with these kind of content issues through its Xbox gaming platform of mostly young users and would have drawn on its experience there to work with TikTok. Although Microsoft is best known for business-focused software, Mr. Nadella said TikTok would have been a good fit because it also sells consumer devices, has a videogaming business and runs professional networking social-media site LinkedIn.

Mr. Nadella said that social-media players should do a better job at self-regulation and expect closer regulatory scrutiny now that governments are starting