Making a splash in any industry can be a challenge, but increasingly, getting noticed online is proving to be difficult for small businesses in such a cluttered digital landscape.
One of the best ways to ensure your company website is hitting all the right notes to maximise appearing in search results is through local SEO.
Local SEO is important, especially for small businesses that operate on a regional level, as opposed to a national level.
Though national SEO primarily focuses on ranking in searches for the entire country, local SEO focuses on narrowing the scope of search parameters, instead aiming to appear in search engine result pages within a specific local area.
There are several steps businesses can take to improve their search engine rankings (order of appearance on result pages) that can ultimately boost the number of visits they get to their sites.
What is local SEO?
Starting with the basics, SEO stands for search engine optimisation.
So local SEO is a type of search engine optimisation strategy that assists small businesses in becoming more visible in the local search results on Google.
Local search simulation
This is one of the most powerful Google local ranking factors that, if used effectively, will help your business rank highly.
A good strategy is to always begin by researching keywords using the best keyword tools available.
Knowing what your customers are searching for can help you target your content towards them.
The fact that Google abolished its local search filter makes it hard to simulate Google local search results from a different location.
Though things have gotten a little complex, you can try things such as incorporating the ‘near’ parameter in your URL.
After you have put the query, the SEOs will add the ‘&near=cityname’.