Tag: Maximize

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Maximize Your 2020 Cyber Holiday Sales With A Website Checkup

CTO, Partner @ Marena Cosmos overseeing all technical decisions and consulting & advising clients regarding websites & martech. My LinkedIn

The summer sun is setting a lot earlier and you can smell the sweet delicious scent of pumpkin spice lattes (PSLs). Love it or hate it, we all know what it means — the holidays are not far off. Luckily for me, I get to write about the upcoming online holiday sales season that is less than three months away: Black Friday and Cyber Monday. You remember those: pretty big deals and some of the largest shopping days of the year. Cyber Monday shoppers spent a record $9.4 billion in 2019, with a “b,” up 19.7% from a just a year prior, according to information released by Adobe Analytics.

Due to the pandemic, this year has been a struggle for many U.S. businesses. Hopefully, I can help you change that by making some adjustments to your site.

A well-known client of ours (who shall not be named) can receive as much as 30% of their annual sales in the two weeks after Black Friday. After 25 years of accumulating expertise in website e-commerce and software design, I thought I might take a step back and share with you how to best maximize your revenue this 2020–21 Cyber Holiday Season. 

It’s a dirty job, but somebody’s gotta do it … the right way.

Building and maintaining any website, from the smallest to the largest enterprise e-commerce site, can be daunting because a website is arguably the most important foundational technology a business has today. 

That’s right, all you e-commerce store owners, managers and webmasters (yes, they really do still exist, like elves): the big holiday season is much closer than you think. As I write this, it’s three months away