Instagram, which recently celebrated its 10th anniversary, has gone a long way from being a platform just focusing on photos, selfies and short videos. Since it was first introduced in cyberspace, it has become a tool that can change lives — whether for better or worse is debatable. For many businesses, content creators, influencers, advertisers and marketers, however, it has grown into a source of income as well as a channel for sales.
At the moment, your business’s intended audience is most likely using Instagram — and so does the competition. And it can be tricky to stay on top of the trends.
Whether your brand is new to Instagram or are having trouble promoting it online, it is good for marketers like you to know some very helpful Instagram statistics, giving you a good idea of what you should be doing on the platform.
1. Instagram is the 5th most downloaded free app
In 2019, Instagram was the fifth most downloaded app in the world, beating YouTube, Snapchat and Netflix. This is a good indication that the social networking app continues to attract users, which you can take advantage of for your brand.
2. 75.3% of businesses in the U.S. will be using Instagram this 2020
According to eMarketer, 75.3% of American businesses will use Instagram this year, suggesting that only Facebook will beat it out at 87.1%.
3. Instagrammers keep tabs on brands
A 2018 survey found that 50% of Instagram users follow at least one business account.
One way of getting potential clients in users is through an Instagram Business profile, which helps brands add additional contact information — an option that
Customer marketers are ideally positioned to accelerate value delivery to customers and efficiency gains to their organizations in 2021. Marketing leaders must begin to see customer marketers and demand marketers as peers to maximize this opportunity.
The global Covid-19 pandemic and economic crisis have caused B2B businesses to make major adjustments, with more to come. One major trend we see is an amped-up focus on retention — keeping customers and ensuring they achieve value. We’ve been pushing hard on retention as a growth strategy for quite some time. I’ve lost track of how many times I’ve said, “You can’t grow what you can’t keep.” Focus on the post-sale customer lifecycle is the core principle on which we base our research, models, frameworks and best practices in our Customer Engagement Strategies service.
Every year, our team lays out planning assumptions that customer marketing, customer success, and customer experience leaders and practitioners can take to build and solidify the ongoing customer relationship. We’re having lots of discussions with clients about what next year will look like, and the shift to balancing acquisition with existing customer engagement has never been more front and center.
This shift is wholesale — not just headcount and reporting structure, but the whole way of thinking about the business. We’re seeing the desire to engage, show value, leverage advocacy, and grow from the base permeate throughout organizations — data, process, metrics, KPIs and resources are all shifting.
Just as demand marketers and sales teams have vastly improved their ability to assess likelihood to purchase during the buying process, their counterparts in post-sale customer engagement have improved the potential to predict churn and growth opportunities within the customer base thanks to technologies such as sales force automation systems, customer success management platforms and predictive analytics. The increased insights created