NBCUniversal ad boss Linda Yaccarino is taking on a larger role within the media conglomerate as global chairman of advertising and partnerships, the company announced on Monday.
The promotion, effective immediately, positions Yaccarino, who has been spearheading an initiative to create a single ad-buying system that spans TV and digital, to unite more parts of NBCU’s ad business.
Yaccarino previously was chairman of advertising and partnerships, managing the media company’s portfolio of linear networks like NBC, digital platforms like Peacock, distribution partnerships, and client relationships.
In her new role, she adds to her purview NBCU’s local ads, company-wide marketing strategies, and a new data-strategy team that she’s charged with building. She continues to report to CEO Jeff Shell.
As part of the change:
- Local ads will be added to One Platform, NBCU’s all-in-one ad-buying system, which Yaccarino leads. The team that sells ads across NBCU’s local-TV stations and regional-sports networks, run by local-sales revenue chief Frank Comerford, will report into Yaccarino.
- Yaccarino will oversee NBCU’s strategic initiatives, led by SVP Kathy Kelly-Brown. That includes NBCU’s Symphony marketing campaigns that rally the company around moments, like Peacock’s debut or the Olympic Games. Under Yaccarino’s oversight, the team will start talks with major advertisers about opening up Symphony, similar to the way it works with a “council” of Peacock sponsors to test ad formats for the streaming service.
- Yaccarino is building a data-strategy unit charged with bringing together research from across the organization to grow the company’s revenue. The team, which will be led by a data chief who has not yet been named, will work on creating unified anonymous identifies for NBCU audiences, using data to scale NBCU’s new shoppable ads, and using research to inform that ad experience, like reimagining what ads look like in movies on Peacock versus TV
HOUSTON – For some students in Houston, music, art, dance or theater programming may not always be available in school. However, one community-based non-profit organization is committed to underserved youth and adults in the city.
Known as the Multicultural Education and Counseling through the Arts (MECA), the organization founded by Alice Valdez provides cultural programming, education resources, community building and events to more than 4,000 students and families each year.
With a mission to help build discipline, self-esteem and cultural pride, MECA founder and Executive Director Alice Valdez has proudly served our community for more than 40 years.
Born in El Paso, Texas, Alice Valdez began her music career in elementary school.
“My mother decided that all of us were going to play instruments,” recalled Valdez, founder of MECA.
Valdez began with the clarinet and picked up the oboe in middle school. It wasn’t until college when she began focusing on her career in music with the help of her college professor.
“I started taking oboe lessons from Mr. Henderson from the University of Texas-El Paso. He was the theory teacher and the oboe teacher there,” stated Valdez. “He was just such a strong influence and such a wonderful educator that he really influenced me to go study art and music education.”
With a dedication to the arts and music education, Valdez would begin a new opportunity in Houston with a focus on minorities and underprivileged communities in the Sixth Ward.
“Some schools had a band, some schools had orchestras, some schools didn’t have a band or orchestras. All they had was maybe visual art and general music,” said Valdez. “Obviously, the suburban schools had much stronger programs, and the inner city programs where
By Jon Clark, managing partner at Moving Traffic Media, a boutique digital marketing agency offering PPC, display and SEO services in White Plains, NY.
Want to know a secret about organic search results? It’s super easy to be found high in them — so easy, in fact, that if you’re not ranking high, it’s almost a guarantee that you’re missing something in your local search engine optimization (SEO).
It isn’t that you’re not trying. Instead, it’s more that you might not understand just how essential some of the simpler things are. You’re putting too many eggs into the wrong baskets and not enough into the ones that count.
So, if you’re ready to fix what might be wrong with your local SEO, here is your starting point.
1. Remember The Fundamentals
Here are some key elements to get right to set a solid foundation for your business online.
Choose Your Name Wisely
When choosing a name for your business, give serious thought to how it will or will not come up in search engines.
Let’s say you own a local beauty and cosmetics store called The Tool Box. Sure, the name is clever and catchy, but you’re more likely to come up in searches for sledgehammers than you are for mascara.
Also, a location-based name can inadvertently kill your local SEO strategy. “Santa Fe Body Shop” is going to come up in Santa Fe-based searches, but not for neighboring towns. So, resist the urge to put your location into your business name.
Location, Location, Location
Many local businesses run completely out of a small office space or the owner’s home. Be honest about your address with search directories, even if it means you only submit information to those that will let you keep your address private.
Making a splash in any industry can be a challenge, but increasingly, getting noticed online is proving to be difficult for small businesses in such a cluttered digital landscape.
One of the best ways to ensure your company website is hitting all the right notes to maximise appearing in search results is through local SEO.
Local SEO is important, especially for small businesses that operate on a regional level, as opposed to a national level.
Though national SEO primarily focuses on ranking in searches for the entire country, local SEO focuses on narrowing the scope of search parameters, instead aiming to appear in search engine result pages within a specific local area.
There are several steps businesses can take to improve their search engine rankings (order of appearance on result pages) that can ultimately boost the number of visits they get to their sites.
What is local SEO?
Starting with the basics, SEO stands for search engine optimisation.
So local SEO is a type of search engine optimisation strategy that assists small businesses in becoming more visible in the local search results on Google.
Local search simulation
This is one of the most powerful Google local ranking factors that, if used effectively, will help your business rank highly.
A good strategy is to always begin by researching keywords using the best keyword tools available.
Knowing what your customers are searching for can help you target your content towards them.
The fact that Google abolished its local search filter makes it hard to simulate Google local search results from a different location.
Though things have gotten a little complex, you can try things such as incorporating the ‘near’ parameter in your URL.
After you have put the query, the SEOs will add the ‘&near=cityname’.
LAKELAND, FL — Lakeland residents now have a simple way of finding out about current and future arts performances. A new website was created by the Lakeland mayor’s council on the arts to establish Lakeland as an arts destination.
The website LkldArts.org features information about upcoming performances in dance, theater, exhibitions, film, music and family events. It also helps visitors learn about ways to support the Lakeland non-profit arts community.
“This historic initiative to brand Lakeland Arts by the mayor’s council on the arts demonstrates how the collective power of arts-related non-profits is positioning Lakeland as an arts destination,” said Dr. Craig Collins, council chair.
The mayor’s council on the arts includes representatives from each of the 15 arts organizations, who were selected by a majority vote of the Lakeland City Commission. Their goal is to promote the importance of having a vibrant arts scene.
Local branding and marketing agency Made partnered with the city to help create the social media and website for the arts promotion.
“As part of the creative industry ourselves, we are proud of the steps our city has taken to highlight the arts and its importance to our economy,” said Michelle Ledford, president of Made. “Creating and promoting brands is what we do every day. It has been our privilege to help make this historic initiative happen.”
For more information about arts in the Lakeland community, visit LkldArts.org.