As an SEO professional, it’s your goal – and responsibility – to ensure that you can do what’s necessary to keep things running smoothly and stay up-to-date with your website’s content.
On September 23, I moderated a sponsored Search Engine Journal webinar presented by Steven van Vessum, VP of Community at ContentKing.
He shared how to finally take a proactive stance in your SEO processes as you catch (and resolve!) problems before they impact your rankings.
Here’s a recap of the presentation.
Search engines never sleep. They are continuously crawling your site to update their indexes.
SEO mistakes can happen anytime. You need to fix them before they impact your rankings and bottom line.
About 80% of SEO issues go unnoticed for at least four weeks.
An average SEO issue can cost up to $75,000 in lost revenue.
But with the right tooling and processes, you can mitigate these issues.
But, What About Existing Tools?
Google Search Console and Google Analytics are every SEO professional’s go-to tools of the trade.
But they’re not enough if you want to take a proactive stance in your SEO processes.
While Google Search Console does send notifications, they are delayed and limited.
And when the alerts you’ve set up in Google Analytics are sent, your organic traffic has already taken a hit.
4 Common SEO Issues & How to Prevent Them
Let’s cover the most common SEO issues we come across, and discuss how to prevent them from happening.
1. Client or Colleague Gone Rogue
You don’t really see this one coming.
Quite a few SEO professionals might have experienced any of the following scenarios from a client or colleague:
- “The CMS was telling us to update it, so we did – including the theme and all of its plugins.” (And they did it