Microsoft (MSFT) – Get Report launched the new Surface Go 2 laptop Thursday, and with a starting price of $399.99 is the cheapest laptop sold by the technology giant.
Microsoft has been looking to expand its low-cost options with many consumers’ budgets tightening amid the recession sparked by the coronavirus pandemic.
“The new Surface Go 2 is perfectly portable, with a bigger 10.5-inch touchscreen, better resolution, and long battery life,” the company said in its online description of the machine.
“Use it like a laptop or tablet for everyday tasks. Surface Go Type Cover and Surface Pen sold separately,” Microsoft added.
Microsoft has a 60-day return policy on Surface products, “plus free digital workshops, remote learning opportunities, and more to help you get the most from your new device,” it said.
A Surface Go 2 bundle includes “your choice of Surface Go 2, type cover, Microsoft 365 and Microsoft Complete Protection Plan.” For $992.95 before taxes, you can get a bundle with the $549.99 version of the laptop, the cheapest selections for the other items listed and the cheapest selections for earbuds and a mouse.
Microsoft said eligible students, parents, teachers, and military members can save up to 10%.
Last month, Morgan Stanley analyst Keith Weiss increased his price target on Microsoft by $15 to $245 a share. He maintained his overweight rating on anticipation of a 10% dividend increase, which was indeed announced Sept. 15.
Microsoft shares recently traded at $212.60, up 1.06%, and have gained 35% year to date. Meanwhile, the Nasdaq has climbed 25% during that period.
Microsoft Surface Laptop Go
Microsoft on Thursday announced a new affordable laptop, the Surface Laptop Go, which starts at $549. It’s a compelling option for people at home right now who need a new computer and don’t want to spend a lot of money.
This is Microsoft’s attempt to get new products out to consumers before the busy holiday shopping season — it also announced a tiny update to the Surface Pro X tablet from last year. Oddly, unlike in most recent years, Microsoft didn’t announce a whole bunch of new products.
There’s still no news on its regular Surface Pro tablet/laptop hybrid, for example, and it didn’t update its Surface Studio 2 desktop computer or provide an update on its delayed Surface Neo device.
But the Surface Go seems neat. It’s the smallest full-sized laptop Microsoft has launched, with a 12.4-inch display compared to the 13.5-inch screens it used on Microsoft’s Surface Laptop 3 last year.
You don’t get a whole lot for that price, though. While the entry-level model comes with the latest Intel Core i5 processors, it also ships with just 64GB of storage and 4GB of RAM. That might be fine if you just want to surf the web, but you should plan to spend more to upgrade to at least 128GB of storage and 8GB of RAM so you can install and run more apps at the same time.
Still, it’s a move by Microsoft to try to undercut competitors like the MacBook Air, which starts at $999 but offers more far storage and a more premium design. The Surface Laptop Go is made out of plastic with an aluminum coating, while Apple’s models are all aluminum.
The Surface Laptop Go is available for pre-order now and will be in stores beginning Oct. 13.
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