CTO, Partner @ Marena Cosmos overseeing all technical decisions and consulting & advising clients regarding websites & martech. My LinkedIn
The summer sun is setting a lot earlier and you can smell the sweet delicious scent of pumpkin spice lattes (PSLs). Love it or hate it, we all know what it means — the holidays are not far off. Luckily for me, I get to write about the upcoming online holiday sales season that is less than three months away: Black Friday and Cyber Monday. You remember those: pretty big deals and some of the largest shopping days of the year. Cyber Monday shoppers spent a record $9.4 billion in 2019, with a “b,” up 19.7% from a just a year prior, according to information released by Adobe Analytics.
Due to the pandemic, this year has been a struggle for many U.S. businesses. Hopefully, I can help you change that by making some adjustments to your site.
A well-known client of ours (who shall not be named) can receive as much as 30% of their annual sales in the two weeks after Black Friday. After 25 years of accumulating expertise in website e-commerce and software design, I thought I might take a step back and share with you how to best maximize your revenue this 2020–21 Cyber Holiday Season.
It’s a dirty job, but somebody’s gotta do it … the right way.
Building and maintaining any website, from the smallest to the largest enterprise e-commerce site, can be daunting because a website is arguably the most important foundational technology a business has today.
That’s right, all you e-commerce store owners, managers and webmasters (yes, they really do still exist, like elves): the big holiday season is much closer than you think. As I write this, it’s three months away
The holidays are right around the corner, and Netflix is about to drop some new, festive must-see shows and movies to help get you in the spirit!
Netflix’s jam-packed holiday programming begins no later than Oct. 28, with the streamer’s first release, Holidate, followed by Operation Christmas Drop on Nov. 5.
The latter stars Kat Graham, who also appeared in 2018’s Netflix Christmas rom-com The Holiday Calendar. She recently told PEOPLE that she loved the “humanitarian aspect” of this particular script.
“I love the fact that it was about a real mission that the Air Force does every year,” Graham said. “I loved that I was playing a congresswoman’s aide, [working] to shut down the mission. In a lot of ways it was the opposite to our last film, as this character was a bit of a Grinch. It was so much fun to read, and even more fun to shoot. It’s the most fun I have ever had on a set.”
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Check out the full list of titles and premiere dates below.
Oct. 28: Holidate
Nov. 5: Operation Christmas Drop
Nov. 13: Jingle Jangle: A Christmas Journey
Nov. 19: The Princess Switch: Switched Again
Nov. 20: Alien Xmas
Nov. 22: Dolly Parton’s Christmas on the Square
Nov. 25: The Christmas Chronicles: Part Two
Nov. 27: Dance Dreams: Hot Chocolate Nutcracker
Dec. 1: <Angela’s Christmas Wish
Dec. 3: Just Another Christmas / Tudo Bem No Natal Que Vem
RELATED: First Look at Netflix’s Operation Christmas Drop (Shot on a Military Base!) Starring Kat Graham
New TV Shows
TBD in November: <Überweihnachten
It’s safe to say the 2020 holiday season will be a completely different experience. Many Americans will skip their annual trip home to visit family as a precaution against COVID-19, while others will be hoping for the Christmas miracle of a full-time job.
There will be big changes to the retail landscape, too. Whether you’re planning a scaled-back holiday or expect to celebrate the same as always, here’s what you should know about shopping and saving money through the end of the year.
1. Most People Plan To Shop Despite Financial Strain
The coronavirus pandemic has touched most everyone’s lives in some way. For many, it’s had an effect on their finances. From higher expenses related to learning and working from home, to loss of jobs and income, many Americans are facing a tougher-than-usual holiday season.
Even so, 66% of consumers say they plan to spend the same amount of money or more this holiday season to create a sense of normalcy and keep traditions alive, according to a new survey by RetailMeNot.
Amazon Prime Day is expected to be the top shopping day in Q4, with 67% of people planning to make a purchase during this event. The next most-planned shopping days, according to the survey, include Cyber Monday (65%) and Black Friday (59%).
The most popular purchases are expected to be electronics (61%), followed by clothing and accessories (52%) and shoes (33%).
2. Shopping Kicks Off Much Earlier
Amazon Prime Day, which usually takes place in July, will span two days: Oct. 13 and 14. “Prime Day will open up the holiday shopping season, setting off a cascade of holiday sales that are likely to continue through early December,” said Nathan Burrow, deals expert for Wirecutter.
This push for early holiday shopping is practical as
Amazon Prime Day 2020 will be unlike any other since its debut five years ago. Amid the backdrop of a pandemic and recessionary headwinds, this year’s event promises significant changes that will shake up the entire retail landscape heading into the holidays.
An estimated $6.93 billion was generated in worldwide sales from Amazon’s Prime Day 2019, a 48-hour event held July 15-16, according to our latest forecast.
This year, Prime Day will be held on October 13-14, nearly three months later than its typical mid-July timing. This will result in a different focus, de-emphasizing products for summer and back-to-school and making the event an early lead-in to the holiday season. We forecast that it will generate $9.91 billion in worldwide sales for Amazon, up 43% from last year’s event.
Despite a more uncertain economy, we believe Prime Day will build on past momentum as consumers continue to spend heavily on ecommerce and will be active deal-seekers heading into the holiday season.
To maximize sales on Prime Day and in its aftermath, Amazon needs flagship products that generate excitement and promotions tailored to customers’ changing lives amid the pandemic. Amazon did not disappoint on the new product front, unveiling an array of new Alexa-enabled devices and existing product upgrades at a September 24 event. Among the highlights were a revamped Echo, Echo Dot, and Echo Show, and a Ring home security drone. Not all products unveiled at the event will be available for Prime Day, but it appears that some will.
Even without the pandemic upending consumer spending habits, landing Prime Day in October will be a disruptive force to the holiday season. According to August 2020 research from Criteo, 75% of Prime members said they were
Chuseok, commonly known as the Korean equivalent of Thanksgiving, falls on October 1 this year. Broadcasting stations will air special programming in celebration, and cast and crew will also be taking time off for the holiday, resulting in various television schedule changes.
Here are some of the changes to watch out for:
KBS2’s “A Man in a Veil” will not air on October 1 and 2 as well as “Music Bank” on October 2. Special Chuseok variety shows such as “Virtual Marketplace” and the film “E.X.I.T” will be broadcast instead.
Watch previous episodes of “Music Bank”:
“My Wonderful Life” from September 30 through October 2, “When I Was the Most Beautiful” on October 1, and “Music Core” and “SF8” on October 2 have been canceled on MBC. Programs scheduled in their place include Chuseok special variety show “Crazy Noodle Recipe” and thefilms “Forbidden Dream” and “Coco.” Other Chuseok special shows to anticipate include the “2020 Idol Star eSports Championships – Chuseok Special” on October 1 and the “2020 Idol Star Dog-agility Championships – Chuseok Special” on October 2.
Catch up with “When I Was the Most Beautiful”:
“Mom Has an Affair” on October 1 and 2, “Alice” on October 2 and 3, “Law of the Jungle” on October 3, and “Inkigayo” on October 4 will not be airing. Special programming that will air instead includes the films “The Divine Fury” and “Kim Ji Young, Born 1982” and the variety show pilot program “Home Star Wars.” The Chuseok special show “It’s Ramyeon Time” is also set to air on September 30.
Check out “Alice”:
“More Than Friends” on October 2 and 3, “Ask Us Anything” on October 3, and “Soccer Adventures” and “Don’t Be the First One” on October 4 will