Invoca Study Finds Increased Role of Website Experience and Customer Service in Big-Ticket Purchases During COVID-19
SANTA BARBARA, Calif., Oct. 12, 2020 /PRNewswire/ — There’s no denying that the COVID-19 pandemic has impacted our lives: it is changing the way we work, how we interact with family and friends, and the way we shop. A new report from Invoca, “High-Stakes Purchases and Consumer Confidence in the COVID Era,” highlights data from a survey of 500 U.S. adults to understand specifically how consumers are approaching expensive and complex purchases in this new environment. The data uncovers important findings for businesses aiming to give consumers confidence in making these complicated purchases online.
Despite the economic downturn brought on by COVID, Invoca’s report finds people are still making high-stakes purchases, such as cars, insurance policies, wireless plans, and big-ticket home improvement items. However, they’re changing the way they research and buy these items, in many cases moving entirely online. For example, the survey found online purchases in automotive grew 115% since March and increased 85% in home services. That said, consumers have important concerns when shopping online: People are most concerned that they won’t be able to verify the product or service quality before purchasing (36%), that they’ll choose the wrong product or service (22%), that refunds will be complicated (21%) and that they won’t get the best deal (19%).
Given the level of cost and complexity these types of purchases require, the report uncovered how brands can help consumers feel more confident when it comes to making these purchases online.
- Brands must create a smooth online experience with options to get live help: For consumers making complex purchases online, it’s just as important to provide them with an option to get live, expert sales assistance as it is to have a fully functional website across devices. 81% of consumers said that just having a
Emergency Medical Products, Inc. Launches New Website with Enhanced Capabilities and User Experience
DUBLIN, Ohio, Oct. 5, 2020 /PRNewswire/ — Emergency Medical Products (EMP) launched their new-and-improved website on October 4, 2020. The fully-responsive site offers a seamless online shopping experience on virtually any device. Enhanced functionality and features allow users to effortlessly place orders at buyemp.com.
The website offers easy-to-use search and navigation functions to help users shop over 8,000 medical and safety products. Capabilities like faceted search help easily and efficiently filter down to the perfect product, while the product availability feature provides an accurate stock status of the desired item.
There are a number of other notable site proficiencies that deserve recognition. The improved Loyalty Rewards Program allows users to earn points on every product purchased online, and redeem those points for credit on future orders. Multiple supply lists can be created and shared for quick and easy ordering of frequently purchased items. Finally, self-serve reports enable customers to view previous orders, purchase summaries and more.
“We are very excited to announce the launch of our newly designed, mobile-responsive website,” said Andrew Love, Vice President and General Manager, EMP. “As a leading provider of medical supplies and equipment, we wanted to offer a new site that is user-friendly, easy to navigate and provides users the information needed to quickly make informed buying decisions.”
About Sarnova and Emergency Medical Products
Emergency Medical Products (EMP) is part of the Sarnova family of companies—the leading national specialty distributor of healthcare products across four major business units: Bound Tree Medical, Cardio Partners, Emergency Medical Products and Tri-anim Health Services.
Emergency Medical Products (EMP) is dedicated to helping those who save and improve patient lives. For nearly 50 years, EMP has provided medical supplies to healthcare professionals and first responders. EMP continually expands their product offering to better meet the needs of
- The COVID-19 pandemic has thrown the previously-booming boutique fitness industry into crisis, with studios struggling to pay rent as classes remain closed or at limited capacity.
- Consumers are increasingly pivoting to digital and at-home fitness as companies like Peloton and Mirror, already successful pre-pandemic, have been booming.
- Experts say the coronavirus exposed existing vulnerabilities in the boutique fitness industry, but the market for premium in-person fitness experiences will likely adapt and survive through the pandemic.
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When Flywheel Sports, the revolutionary spin class with a cult following, announced it was permanently closing its doors in September, other studios saw an ominous sign in the world of boutique fitness.
“When it’s as big as Flywheel, that’s when it really gets noticed. That’s exemplifying what’s going to happen over the next 6 months,” said Amanda Freeman, founder of SLT NYC, a pilates studio with locations in several states, including New York and New Jersey.
Flywheel was once widely lauded as a paragon of success, expanding to 42 studios since its founding in 2014. In March, the company laid off 98% of its staff. Flywheel declared bankruptcy September 15, joining the ranks of fitness corporations like Gold’s Gym and New York Sports Club parent company Town International Sports, which have had to permanently shutter locations and liquidate assets in response to pandemic-induced closures.
Six months into the pandemic, the boutique fitness industry is now facing a crisis.
The business of small, often exclusive or luxury spaces, group exercise classes, and typically a specialization (such as high-intensity interval training, or HIIT, barre, spin, or pilates), has boomed in the past decade.
“The big success was built on that idea that you could have an experience with an individual rockstar trainer or the brand identity and community,” said Jared
The French Tennis Federation (FFT) has outlined its ambition to be a leader in Artificial Intelligence (AI)-based fan and player experiences at this year’s French Open at Roland Garros, hoping more intelligent digital services will help compensate for the lack of spectators.
This year’s tournament was supposed to take place in early summer but was postponed until this week due to the Coronavirus pandemic. It had been hoped that up to 10,000 fans would be allowed through the gates, but tightened restrictions mean just 1,000 people will set foot on the ground.
Limited capacity means that even the most seasoned of tennis fans will have to watch the action unfold on television, online or on their mobile. In this year, of all years, there will be additional expectations on the digital Roland Garros experience.
Roland Garros 2020
Organizers, just like their counterparts at the other three Grand Slams, are at least prepared. There is a recognition that the fixed locations of tennis’s most important events combined with limited numbers of tickets mean most fans will never physically attend.
The ambition for each tournament’s digital experience is the next best thing to being there and there is increasingly a belief that having the best technology contributes to each Grand Slam’s claim to be the most prestigious in the sport.
Last year Roland Garros enlisted the support of technology firm Infosys to boost its digital efforts and fan engagement, introducing analytics-based features and Augmented