Teads Launches ‘Teads Conversions’ for Performance Buyers and inRead Stories for Extending Social Campaign Reach
‘Teads Conversions’: the new robust lower-funnel solution, geared to drive traffic and on-site conversions for advertisers
‘inRead Stories’ and ‘inRead Social B2B’: allowing brands to extend the reach of their social campaigns beyond the walled gardens
Today, Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought together more than 1,000 brand marketers, agency partners and trade journalists.
Among the main innovations the company announced is ‘Teads Conversions’, a new performance programmatic solution geared towards helping brands deliver on-site conversions such as leads, add to cart, registrations and sales. This solution allows clients to access Teads’ high quality traffic and premium publisher inventory while optimizing towards lower-funnel outcomes via the leading DSPs in the marketplace. The solution is also available in closed beta via Teads’ self-serve buying interface.
As advertisers move further down the funnel, one common concern is that they have to sacrifice quality and brand safety to get lower funnel conversions. As a ‘curated internet,’ Teads is a single access point to the world’s best publishers, offering quality scale, brand-safety and outcome transparency not available within the ‘walled gardens’ of social platforms, or across the low quality inventory on the open web.
The Teads performance offering is based on the following five ‘Quality Performance’ pillars:
Real ROI, Objectively Measured: Teads welcomes 3rd party measurement solutions.
Quality Media Environments: Teads Performance Solutions leverages the quality editorial placements available on the Teads platform, comprised of many of the world’s top publishers.
Ads That are Actually Seen: Teads delivers high viewability through ad formats that don’t load if they aren’t viewable
Optimized Creative Made for Quality Inventory: Teads
He also left behind a something that no one could have predicted would suddenly become so valuable: his campaign website, wheretovote.com.
The domain, which his wife now owns, used to redirect users to Young’s Facebook page, and is now broken. But in a year where the coronavirus pandemic has created so much uncertainty around voting in next month’s election, political strategists say it’s a shame that a website that could have been used for a good cause – like encouraging people to vote – is blank. And they say a sale of the domain could have fetched a small fortune from advocacy groups or even candidates for office.
“It’s common practice to direct multiple sites like this one to a voter information platform,” said Michael Halle, a former senior advisor to Pete Buttigieg’s presidential campaign. “It would be great to have this one in the arsenal.”
Unlike the conventional candidate who purchases a campaign website with his or her name in the URL – current Providence Mayor Jorge Elorza uses ElorzaforMayor.com, for example – Young created wheretovote.com on March, 6, 2002, according to domain records. He ran for Providence mayor for the first time that year.
Young initially used the URL to redirect to a GeoCities website that included campaign positions on issues like crime, taxes, education, and affordable housing. In 2006, when he attempted to run for US Senate, lieutenant governor, and mayor all at the same time, the website included an American flag background and the slogan, “Campaign for Justice.” In more recent years, he used his campaign website to advocate for taxing Brown University and posted pictures of his wife and daughter.
Young, who described himself as an electrical engineer and media consultant, remained a fierce anti-abortion advocate right up to his death. He died while driving
Sen. Ernst’s Dem challenger seen backing Black Lives Matter group, despite no position on campaign website
EXCLUSIVE: Theresa Greenfield, the Democrat challenging Iowa Sen. Joni Ernst for her Senate seat, has admitted to supporting the Black Lives Matter organization in a video obtained exclusively by Fox News, even though her campaign website made no mention of her thoughts toward the group.
Greenfield previously has backed the movement and activists peacefully protesting, but had kept relatively quiet about the organization, which has courted controversy in the past.
“Yeah,” Greenfield said in a video shot in Des Moines on Sept. 17 by media watchdog Accuracy in Media while shaking her head in the affirmative when asked if she supported the BLM organization.
“I don’t know if there’s any reason it doesn’t appear on the website,” she said when asked why the words “Black Lives Matter” did not appear on her campaign’s website. “Let me take a look at it, ’cause I talk about it all the time.”
IOWA REPUBLICAN FILES FEC COMPLAINT OVER ‘DARK MONEY’ GOING TO SEN. ERNST’S DEM RIVAL
Greenfield’s husband, Steve Miller, added that she has “been working with all the Black leaders” across the state. He said Republicans were “using that law-and-order thing and we know all about that bull—-.”
Campaign staffer Brittan Ostby also confirmed Greenfield supported BLM.*
The Greenfield campaign did not immediately respond to Fox News’ request for comment.
Black Lives Matter has pursued controversies in the past. Among them: Co-founder Patrisse Cullors described fellow organizers as “trained Marxists” in a newly surfaced 2015 video, and the group apparently deleted a page on its website that called for changes to “the Western-prescribed nuclear family structure requirement” in favor of “extended families and ‘villages’ that collectively care for one another, especially our children, to the degree that mothers, parents, and children are comfortable.”
Matthew Bruce, the leader of the organization in Iowa,
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