Tag: Campaign

14
Oct
2020
Posted in technology

Teads Launches ‘Teads Conversions’ for Performance Buyers and inRead Stories for Extending Social Campaign Reach

  • ‘Teads Conversions’: the new robust lower-funnel solution, geared to drive traffic and on-site conversions for advertisers

  • ‘inRead Stories’ and ‘inRead Social B2B’: allowing brands to extend the reach of their social campaigns beyond the walled gardens

Today, Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought together more than 1,000 brand marketers, agency partners and trade journalists.

Among the main innovations the company announced is ‘Teads Conversions’, a new performance programmatic solution geared towards helping brands deliver on-site conversions such as leads, add to cart, registrations and sales. This solution allows clients to access Teads’ high quality traffic and premium publisher inventory while optimizing towards lower-funnel outcomes via the leading DSPs in the marketplace. The solution is also available in closed beta via Teads’ self-serve buying interface.

As advertisers move further down the funnel, one common concern is that they have to sacrifice quality and brand safety to get lower funnel conversions. As a ‘curated internet,’ Teads is a single access point to the world’s best publishers, offering quality scale, brand-safety and outcome transparency not available within the ‘walled gardens’ of social platforms, or across the low quality inventory on the open web.

The Teads performance offering is based on the following five ‘Quality Performance’ pillars:

  1. Real ROI, Objectively Measured: Teads welcomes 3rd party measurement solutions.

  2. Quality Media Environments: Teads Performance Solutions leverages the quality editorial placements available on the Teads platform, comprised of many of the world’s top publishers.

  3. Ads That are Actually Seen: Teads delivers high viewability through ad formats that don’t load if they aren’t viewable

  4. Optimized Creative Made for Quality Inventory: Teads

14
Oct
2020
Posted in website

When frequent political candidate Chris Young died, he left behind a valuable campaign website

He also left behind a something that no one could have predicted would suddenly become so valuable: his campaign website, wheretovote.com.

The domain, which his wife now owns, used to redirect users to Young’s Facebook page, and is now broken. But in a year where the coronavirus pandemic has created so much uncertainty around voting in next month’s election, political strategists say it’s a shame that a website that could have been used for a good cause – like encouraging people to vote – is blank. And they say a sale of the domain could have fetched a small fortune from advocacy groups or even candidates for office.

“It’s common practice to direct multiple sites like this one to a voter information platform,” said Michael Halle, a former senior advisor to Pete Buttigieg’s presidential campaign. “It would be great to have this one in the arsenal.”

Unlike the conventional candidate who purchases a campaign website with his or her name in the URL – current Providence Mayor Jorge Elorza uses ElorzaforMayor.com, for example – Young created wheretovote.com on March, 6, 2002, according to domain records. He ran for Providence mayor for the first time that year.

Young initially used the URL to redirect to a GeoCities website that included campaign positions on issues like crime, taxes, education, and affordable housing. In 2006, when he attempted to run for US Senate, lieutenant governor, and mayor all at the same time, the website included an American flag background and the slogan, “Campaign for Justice.” In more recent years, he used his campaign website to advocate for taxing Brown University and posted pictures of his wife and daughter.

Young, who described himself as an electrical engineer and media consultant, remained a fierce anti-abortion advocate right up to his death. He died while driving

13
Oct
2020
Posted in website

Sen. Ernst’s Dem challenger seen backing Black Lives Matter group, despite no position on campaign website

EXCLUSIVE: Theresa Greenfield, the Democrat challenging Iowa Sen. Joni Ernst for her Senate seat, has admitted to supporting the Black Lives Matter organization in a video obtained exclusively by Fox News, even though her campaign website made no mention of her thoughts toward the group.

Greenfield previously has backed the movement and activists peacefully protesting, but had kept relatively quiet about the organization, which has courted controversy in the past.

“Yeah,” Greenfield said in a video shot in Des Moines on Sept. 17 by media watchdog Accuracy in Media while shaking her head in the affirmative when asked if she supported the BLM organization.

“I don’t know if there’s any reason it doesn’t appear on the website,” she said when asked why the words “Black Lives Matter” did not appear on her campaign’s website. “Let me take a look at it, ’cause I talk about it all the time.”

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Greenfield’s husband, Steve Miller, added that she has “been working with all the Black leaders” across the state. He said Republicans were “using that law-and-order thing and we know all about that bull—-.”

Campaign staffer Brittan Ostby also confirmed Greenfield supported BLM.*

The Greenfield campaign did not immediately respond to Fox News’ request for comment. 

Black Lives Matter has pursued controversies in the past. Among them: Co-founder Patrisse Cullors described fellow organizers as “trained Marxists” in a newly surfaced 2015 video, and the group apparently deleted a page on its website that called for changes to “the Western-prescribed nuclear family structure requirement” in favor of “extended families and ‘villages’ that collectively care for one another, especially our children, to the degree that mothers, parents, and children are comfortable.”

Matthew Bruce, the leader of the organization in Iowa,

07
Oct
2020
Posted in technology

Mercado Libre will show us stories of entrepreneurs in its new campaign

The COVID-19 pandemic accelerated the digital transformation of businesses, since not being able to sell in physical spaces, they looked for ways to continue operating through the internet. In this context, Mercado Libre presented a campaign called ” Let’s put the economy in gear ” with the aim of making visible the stories of all the entrepreneurs who are part of the economic reactivation of Latin America.

The company seeks to inspire progress and solidarity through the message: “behind each purchase made within the platform there is an entire economy starting up.”



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“During the pandemic, thousands of SMEs and startups throughout Latin America were digitally reconverted. Mercado Libre wants to motivate Latin American entrepreneurs to join the platform and see us as an ally in the economic recovery. We are proud to be together to all these entrepreneurs and support them side by side, until the best comes, “Hernán Cieri, Marketing Director of Mercado Libre México, said in a statement .

The company accompanies the thousands of projects that had to change their business model, with an ecosystem of value that includes technological, financial, training and labor inclusion tools throughout the region where the platform operates. In Mexico alone, the ecommerce platform has managed to add more than 8,000 SMEs since March 24, which means around 45 a day.

“The central concept of the campaign is to show how Mercado Libre supports SMEs and entrepreneurs to sell their services and products, especially in the challenging context of recent months. That is why we show behind closed curtains, what they live many, in an underworld where everything is moving, changing, generating employment and sales, reactivating “, Cieri concludes.

The campaign is

07
Oct
2020
Posted in technology

Uber engineer speaks out against company’s $186M campaign, says it’ll hurt drivers

As Uber has poured tens of millions of dollars into a California ballot measure to avoid classifying its drivers as employees, one engineer from inside the ride-hailing company spoke out against this campaign on Tuesday. In an op-ed published by TechCrunch, Kurt Nelson said Uber doesn’t have drivers’ interests in mind.

“Uber works because it’s cheap and it’s quick,” Nelson wrote. “But it’s become clear to me that this is only possible because countless drivers are spending their personal time sitting in their cars, waiting to pick up a ride, completely unpaid. Workers are subsidizing the product with their free labor.”


Nelson is one of only a handful of gig economy company employees to speak out against Proposition 22. It’s been historically rare to see tech workers criticize their employers’ positions. But that’s starting to change. Google employees organized walk-outs in 2018 over the company’s handling of sexual harassment allegations and Facebook employees staged a virtual protest in June after the company refused to take down inflammatory posts by President Donald Trump.


Nelson said he’s been a software engineer at Uber for two years, writing code for the company’s Android app. But when he was in college, he drove for the ride-hailing company Lyft. He said that experience gave him insight into what it’s like to be a driver and how difficult it can be when workers don’t have benefits.

Uber, Lyft and other gig economy companies currently classify their drivers as independent contractors, which means the workers pay for their own expenses, such as gas, car maintenance and insurance. Drivers also don’t have labor benefits like minimum wage, health insurance or paid sick leave. If they were to be classified as employees, many of those costs would then fall onto the companies.

In an effort to give gig workers