Whether you run a guest house, a game farm, an eatery, an adventure attraction or a transport service, the national lockdown has probably been hard on your tourism or travel business. As the country’s lockdown restrictions ease to level 1, you are no doubt looking forward to being able to welcome guests back to your destination.
“Having a small start-up business in the tourism industry has been challenging during lockdown. With the easing of lockdown restrictions to level 1, a lot of businesses will be able to bounce back and start making money again, so they will potentially have the means to invest in marketing again.”
After the long hiatus, you may have deactivated many of your marketing plans and campaigns. One place where travel and tourism businesses can help their business to be more visible online is from search engine optimisation (SEO). Here are some helpful tips on how you can move your website to one of the top spots on Google and other popular search engines result pages.
Optimise your listing
One way to help ensure your business is listed within the top search results online is to optimise search engine visibility. That means using keywords on your website that accurately describe your business. Search engines like Google or Bing will pick up those keywords and match them to your site in their results.The right keywords are among the factors that help push your listing closer to the top of the results page. GoDaddy, for example has developed an SEO tool integrated with Website Builder, that automatically reviews your website and includes relevant, high-value keywords and phrases to help improve your website’s search results ranking.
Google My Business (GMB) is
AI Adoption Accelerates during COVID-19 Pandemic; 68% of US Businesses Increased Investment in AI Technologies
Use of AI technologies reached 81%, up 33 percentage points since 2018
AI investment and adoption accelerated during COVID-19 pandemic
86% of survey respondents believe that ethical considerations are a strategic priority in the design and implementation of their AI systems
AI is more likely to be used to increase efficiencies and worker productivity than to replace labor
US competitiveness in AI on the world stage remains a concern
The adoption of new artificial intelligence (AI) technologies and further investment in existing AI technologies accelerated during the COVID-19 pandemic, according to a study released today by RELX, a global provider of information-based analytics and decision tools for professional and business customers. The study also reveals that overall implementation of AI technologies across the business landscape increased for the third consecutive year.
The 2020 RELX Emerging Tech Executive Report marks the third edition of the survey and provides a three-year overview of AI adoption. It features insights from business leaders across eight industries (government, healthcare, insurance, legal, science/medical, banking and agriculture) and covers AI’s impact on businesses’ success, the future of work, global competition, ethics, and the global COVID-19 response. More than 1,000 U.S. senior executives were surveyed.
COVID-19 Drove AI Technology Investment and Adoption
COVID-19 is the most pressing issue facing US executives today as it reshapes and disrupts industries across the US. The majority of respondents (68%) increased their investment in AI technologies during the COVID-19 pandemic with 48% investing in new AI technologies and 46% investing further in AI technologies already in use at their companies. Similarly, 63% of business leaders polled report that AI technologies had a positive impact on their business’s ability to stay resilient in the face of the pandemic.
For many respondents, the COVID-19 response effort underscored the importance of AI, with 77%
This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Agency Council here.
According to a recent report by Strategy Analytics, global smart speaker sales hit record highs in 2019, with 147 million units sold, representing a 70% increase. Smart speakers and virtual assistants such as Amazon Alexa, Google Home and Apple’s Siri have become prolific in recent years, as hands-free voice command becomes the dominant way consumers perform searches, shop online and complete everyday tasks.
This has substantial implications for both big brands and small businesses. According to Think with Google, 27% of the world’s population is now using mobile voice search. A recent PwC survey of a representative group of 1,000 Americans found that 90% of consumers are familiar with voice-enabled devices and 72% of them have taken advantage of this technology. In 2018, a study by Bright Local revealed that nearly half of consumers who use voice search seek local business information daily.
Forbes Agency Council member Victor Smushkevich is the founder of Smart Street Media, a Los Angeles-based full-service digital marketing agency specializing in SEO and lead generation. Having generated hundreds of millions of dollars for clients over the past 11 years, Smushkevich has been closely monitoring the exponential growth of voice search and weighing its implications for business. He said voice-activated search is poised to overtake browser search in the near future.
“I’ve witnessed many industry trends and have helped businesses adjust to meet each one. And I believe the use of smart speakers or virtual assistants is the most critical trend of them all,” Smushkevich said. “These devices are redefining how consumers get
In the aftermath of the Black Lives Matter movement we have seen businesses across the U.K. being scrutinised for their lack of diversity. Whilst steps have been taken and commitments made one of the frequent rebuttals is a lack of industry data. Ground-breaking new research carried out by 10×10, a group of early-stage black founders and venture capitalists have launched “The Black Report” in partnership with Google. The report surveyed 60 black owned businesses in the UK asking questions about team composition, funding and problems they face. One of the key takeaways from the report was that on average these ventures tend to have more diversity across teams both in terms of race and gender.
This is a positive step in the right direction as we explore why ethnic minorities are not only under represented as employees within businesses but also the issues they face in starting a business. Andy Davis, co-founder of 10×10 said ”We felt it was important to create The Black Report, as we wanted to start painting a picture of black founders, a growing population with incredible value. The diversity stats are particularly interesting as we know from previous studies that there is a huge business case for hiring diverse teams. Black founders could become key in closing the national gap in regards to the lack of diversity in business”.
The report is in conjunction with Google for Startups who have had active involvement putting together the report and have recently committed to creating a $2m Black Founders Fund as part of their pledge for a more equitable future. Marta Krupinska, Head of Google for Startups UK said: “Having spent years in the startup world, I’ve remained shocked at how little we understand – and do – to support Black founders, despite obvious
88 Percent of Businesses Rely on Outdated Methods for Order Management According to Study Commissioned by Perficient
Intelligent Fulfillment Drives Customer Service and Boosts Return on Inventory Investment
Perficient, Inc. (Nasdaq: PRFT) (“Perficient”), the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, today released the results of a study evaluating the utilization and benefits of intelligent order management systems (OMS) and automated supply chains among U.S. companies.
For the September 2020 Forrester Opportunity Snapshot study, Get Supply Chain Right: Intelligent Fulfillment Boosts Customer Service and Return on Inventory Investment, Forrester Consulting surveyed more than 200 inventory management decision makers based in the U.S. about their intelligent order management practices and rate of adoption. Many respondents reported having an intelligent fulfillment system in place for managing supply chains and fulfilling orders. In practice, however, the study found that 88 percent of companies rely on at least one manual or rules-based process, which demonstrates a gap between respondents’ perception of intelligent ordering and their established practices.
“As online sales continue to soar, companies are failing to match the growth in demand by depending on antiquated methods to fulfill orders. This leads to lost time, revenue, and customers,” said Sean Breeze, director of management consulting, Perficient. “Fulfillment infrastructures are complex, and they require sophisticated order allocation to fulfillment centers for rapid delivery. Intelligent ordering systems can help companies adequately balance demanding service expectations with inventory holding costs across a large distribution network.”
The study also found that firms base their operational strategies and decision-making on metrics that distort incentives, citing a preference to secure the lowest unit cost by buying in bulk, rather than accurate demand forecasting, improved customer service, or return on inventory investment.
Companies that invest in optimization strategies to overcome their inventory management challenges report strong results. Specifically, the study found that the top benefits have the clearest ties to business