Tag: broad

29
Sep
2020
Posted in technology

Amazon sees broad audience for its palm recognition tech

Amazon is introducing new palm recognition technology in a pair of Seattle stores and sees broader uses in places like stadiums and offices

SEATTLE — Amazon has introduced new palm recognition technology in a pair of Seattle stores and sees a broader potential audience in stadiums, offices and other gated or secured locations.

“And it’s contactless, which we think customers will appreciate, especially in current times,” Kumar wrote in a blog post Tuesday.

Like the human fingerprint, every palm is unique. Unlike fingerprints, the palm is not used for broader identification purposes because more body specific information is needed. Any palm image proffered for use is never stored on the Amazon One device, the company said, for security reasons.

The data is encrypted in a secured sector of the cloud that was custom built by Amazon, and customers can also delete their Amazon One-related data permanently at any time.

The company expects to roll out Amazon One as an option in other Amazon stores in the coming months, which could mean Whole Foods Market grocery stores. But Amazon believes the technology is applicable in a myriad of secured locations.

“We believe Amazon One has broad applicability beyond our retail stores, so we also plan to offer the service to third parties like retailers, stadiums, and office buildings so that