NBCUniversal ad boss Linda Yaccarino is taking on a larger role within the media conglomerate as global chairman of advertising and partnerships, the company announced on Monday.
The promotion, effective immediately, positions Yaccarino, who has been spearheading an initiative to create a single ad-buying system that spans TV and digital, to unite more parts of NBCU’s ad business.
Yaccarino previously was chairman of advertising and partnerships, managing the media company’s portfolio of linear networks like NBC, digital platforms like Peacock, distribution partnerships, and client relationships.
In her new role, she adds to her purview NBCU’s local ads, company-wide marketing strategies, and a new data-strategy team that she’s charged with building. She continues to report to CEO Jeff Shell.
As part of the change:
- Local ads will be added to One Platform, NBCU’s all-in-one ad-buying system, which Yaccarino leads. The team that sells ads across NBCU’s local-TV stations and regional-sports networks, run by local-sales revenue chief Frank Comerford, will report into Yaccarino.
- Yaccarino will oversee NBCU’s strategic initiatives, led by SVP Kathy Kelly-Brown. That includes NBCU’s Symphony marketing campaigns that rally the company around moments, like Peacock’s debut or the Olympic Games. Under Yaccarino’s oversight, the team will start talks with major advertisers about opening up Symphony, similar to the way it works with a “council” of Peacock sponsors to test ad formats for the streaming service.
- Yaccarino is building a data-strategy unit charged with bringing together research from across the organization to grow the company’s revenue. The team, which will be led by a data chief who has not yet been named, will work on creating unified anonymous identifies for NBCU audiences, using data to scale NBCU’s new shoppable ads, and using research to inform that ad experience, like reimagining what ads look like in movies on Peacock versus TV
Xbox Game Pass games can now be streamed through mobile devices thanks to xCloud, making it much easier than ever before to play The Master Chief Collection on the toilet. But this is just the start of Microsoft’s plans for streaming, and Xbox boss Phil Spencer has indicated in a tweet that streaming will make its way to Game Pass on Xbox and PC, too.
Replying to a tweet asking directly whether Game Pass on console and PC would allow for streaming at some point–allowing users to demo a game before committing to a download–Spencer responded saying that they have a plan in the works for this. “It’s in the long list of cool things the xCloud team is working on, just a bit further down the list,” he said.
Yes, we want to do this. It’s in the long list of cool things the xCloud team is working on, just a bit further down the list. But we want console and PC players to be able to browse as easily as mobile players, it’s a good gamepass feature.
— Phil Spencer (@XboxP3) October 7, 2020
This means that the feature could be a while off yet, but it’s at least being planned, and we could eventually see Game Pass streaming on these systems.
Microsoft’s recent purchase of Bethesda parent company ZeniMax means that they now has access to the company’s Orion streaming technology, which could be a large part of their future strategy.
Microsoft’s next systems, the Xbox Series X and Series S, will release on November 10. If you’re looking to pick up either system, or some new Xbox games for the end of the year, check out GameSpot’s 2020 Xbox Gift Guide.
- Instagram boss Adam Mosseri told Savannah Guthrie on “Today” that there are foreign adversaries trying to use social media to “their own end” ahead of the presidential election.
- “There are definitely foreign adversaries who are trying to use the platforms, or platforms like Instagram, to their own end,” Mosseri said. “We think of the election here in the US in 2020 as a huge test, not only for Instagram and Facebook, but for the industry at large.”
- Mosseri oversaw Facebook’s News Feed during the 2016 election when Russia-linked agents spread disinformation on social media that reached millions of people, particularly on Facebook.
- It was a learning moment for Facebook, Mosseri said, noting that it took Facebook too long to “focus on the negative that can come from connecting so many people at scale.”
- Visit Business Insider’s homepage for more stories.
Instagram boss Adam Mosseri said that foreign adversaries are attempting to use social media to “their own end” ahead of the 2020 presidential election.
Mosseri discussed Instagram’s role in the election during an interview Tuesday with “Today’s” Savannah Guthrie to mark the 10th anniversary of the popular platform. Guthrie questioned Mosseri on whether he thinks there is currently disinformation spreading on Instagram similar to the Russia-backed campaign on Facebook prior to the 2016 election.
“There are definitely foreign adversaries who are trying to use the platforms, or platforms like Instagram, to their own end,” Mosseri told “Today.” “We think of the election here in the US in 2020 as a huge test, not only for Instagram and Facebook, but for the industry at large.”
Mosseri said Instagram is trying to focus on three primary areas ahead of the election: getting out the vote, preventing foreign interference like what happened in 2016, and planning for “complicated” scenarios, though he didn’t go
Genshin Impact is a free-to-play action RPG available for PS4, PC, and both Android and iOS devices. The game has managed to make a splash in the traditionally crowded fall season thanks in part to its The Legend of Zelda: Breath of the Wild-looking visuals and world.
In the video above, Max Blumenthal takes on one of Genshin Impact’s mini-bosses. In Genshin Impact, you play with a party of up to four characters, each of whom have control of the element of ice, fire, water, wind, electricity, or earth.
Genshin Impact has its detractors, largely because the game is driven by gacha mechanics. Gacha games are a lot like games that revolve around loot boxes in that they encourage players to use real-world money to buy in-game currency, which can then be spent to receive a random virtual item–in most cases (like Genshin Impact), a new character.
In the time we’ve spent with Genshin Impact, the game doesn’t seem to lean too hard on its gacha mechanics. They are still there, but you can still largely succeed at the game and unlock new characters without inputting your credit card information. So if the gameplay above appeals to you, you’ll be okay at least trying out the game without dropping any cash.
Warren Buffett’s charity dinner spurred the boss of an online-trading platform to embrace value investing
- Cryptocurrency entrepreneur Justin Sun paid $4.6 million for a charity dinner with Warren Buffett in January.
- Sun hoped to convert Buffett into a Bitcoin fan, but instead one of his guests, eToro CEO Yoni Assia, embraced Buffett’s value-investing approach.
- Assia read the definitive book on the subject written by Buffett’s mentor, hired a value-investing consultant, and became a bigger proponent of in-depth research and longer investment horizons, Bloomberg reported.
- The boss of the social-trading platform also tweeted that value investing is a “hidden magic that reveals itself to you only after 20 years of making 15-20% and compounding it.”
- Visit Business Insider’s homepage for more stories.
Cryptocurrency executive Justin Sun shelled out $4.6 million for a charity dinner with Warren Buffett in a vain attempt to convert the billionaire investor into a Bitcoin believer. Instead, one of his guests embraced Buffett’s signature value-investing strategy, Bloomberg reported on Friday.
After dining with the Berkshire Hathaway boss in January, eToro CEO Yoni Assia devoured “The Intelligent Investor,” the value-investing bible written by Buffett’s mentor, Benjamin Graham.
Read More: BlackRock’s investment chief breaks down why Congress passing a second round of fiscal stimulus is ‘quite serious’ for markets and the economy – and pinpoints which sectors will benefit in either scenario
The boss of the social-trading platform also recruited a value-investing consultant and told his team to spread the word about the power of in-depth research and longer investment timeframes.
“Warren Buffett’s value-investing strategy still rings true,” Assia wrote in a Twitter thread following the dinner. He described it as a “hidden magic that reveals itself to you only after 20 years of making 15-20% and compounding it.”
Assia didn’t immediately respond to a request for comment from Business Insider.
eToro, which boasts 15 million registered users and north