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As Susan Rovner Joins NBCU as TV and Streaming Programming Chief, Four Challenges Await

Susan Rovner is officially taking the reins as chairman of NBCUniversal television and streaming’s entertainment content, leading creative strategy for original content across NBC, Bravo, E!, Oxygen, Syfy, Universal Kids, USA and streaming service Peacock.

The longtime Warner Bros. Television exec, who was most recently co-president of the studio, will work closely with NBCU’s chairman of entertainment networks Frances Berwick and report to TV and streaming chairman Mark Lazarus. In addition to leading the teams that cover development and current programming for scripted, unscripted, late night and specials, Rovner will also oversee first-run syndication and manage relationships with studio partners, showrunners, producers and creative talent.

“Susan is the bold creative force we need as we rethink the future of our business,” said Lazarus. “Throughout this process I have been consistently impressed by her strong perspective, track record of success and passion for content. Susan joins a great team that is poised to begin a new era at NBCU.”

Rovner said she has “enormous respect” for Lazarus and NCU CEO Jeff Shell, the latter of whom stepped into the role at the start of the year, and looks forward to partnering with Berwick.

“NBCU has a deep-rooted tradition of having the best programming from visionary creators, and I feel so grateful for the opportunity to join this incredible organization as it builds on that legacy to head into the future,” said Rovner.

But amid a highly unusual time for the entertainment industry and the world at large, Rovner will face a number of headwinds on Day One — not least of all the ongoing COVID-19 pandemic that is keeping much of the industry in limbo and throwing off regular programming cycles.

Cementing NBC’s Place in the Zeitgeist 

With its millions of regular viewers and massive primetime reach to television screens across