Tag: avoid

12
Oct
2020
Posted in technology

France’s Health Data Hub to move to European cloud infrastructure to avoid EU-US data transfers

France’s data regulator CNIL has issued some recommendations for French services that handle health data, as Mediapart first reported. Those services should avoid using American cloud hosting companies altogether, such as Microsoft Azure, Amazon Web Services and Google Cloud.

Those recommandations follow a landmark ruling by Europe’s top court in July. The ruling, dubbed Schrems II, struck down the EU-US Data Privacy Shield. Under the Privacy Shield, companies could outsource data processing from the EU to the US in bulk. Due to concerns over US surveillance laws, that mechanism is no longer allowed.

The CNIL is going one step further by saying that services and companies that handle health data should also avoid doing business with American companies — it’s not just about processing European data in Europe. Once again, this is all about avoiding falling under U.S. regulation and rulings.

The regulator sent those recommendations to one of France’s top courts (Conseil d’État). SantéNathon, a group of organizations and unions, originally notified the CNIL over concerns about France’s Health Data Hub.

France is currently building a platform to store health data at the national level. The idea is to build a hub that makes it easier to study rare diseases and use artificial intelligence to improve diagnoses. It is supposed to aggregate data from different sources and make it possible to share some data with public and private institutions for those specific cases.

The technical choices have been controversial as the French government originally chose to partner with Microsoft and its cloud platform Microsoft Azure.

Microsoft, like many other companies, relies on Standard Contractual Clauses for EU-US data transfers. But the Court of Justice of the EU has made it clear that EU regulators have to intervene if data is being transferred to an unsafe country when

09
Oct
2020
Posted in seo

How to Avoid 10 Common Web Design Mistakes That Hurt SEO

Picture this.

You’ve spent a ton of time designing your website.

You’ve picked an attractive theme, added stunning images, and crafted compelling copy.

You’re sure visitors will love it (and you).

The only problem?

You aren’t getting any visitors.

In fact, your site is nowhere to be seen on Page 1 (or even #2 or #3) of Google.

What’s going on?

Well, here’s the thing.

Your web design might be the reason your site is ranking so low in search engines.

Ready to turn things around?

What follows are 10 of the most common web design mistakes that may be hurting your SEO efforts and your rankings – and how to avoid them.

1. Poor Website Navigation

Ever visit a website and have no clue what to do next?

You know, something like this.

How to Avoid 10 Common Web Design Mistakes That Hurt SEO

I bet it had you running for the hills in panic.

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You don’t want your own visitors to do the same.

Right?

Instead, you want them to know exactly what to do at a glance.

Plus, you want Google’s web crawlers to understand your site.

To achieve this, make sure to prioritize internal linking between your important pages.

2. Slow Page Load Speed

People in the online world move at lightning speed.

They’re constantly zipping through social media, hammering away at emails, and zooming past a ton of generic headlines on the SERPs.

This means if they take the time to click on your site, and it takes forever to load, they’ll be gone before you know it.

After all, you didn’t invent the Keto diet or men’s wool socks.

There are other websites with the same information you have.

If you want your visitors to stay?

Make sure your pages load in three seconds or less.

How to Avoid 10 Common Web Design Mistakes That Hurt SEO

The scary part is the

06
Oct
2020
Posted in seo

How to Avoid Mistaking Correlation for Causation in SEO

Every so often the SEO community will erupt into an uproar at the publication of a new ranking factors study.

The usual cry – “correlation is not the same as causation!”

You may be familiar with the terms.

Correlation is the “mutual relation of two or more things” and causation is “the action of causing or producing.”

Essentially, is something genuinely the cause of a result, or does it just happen to change in line with the result?

To put it clearly, here is an unusual example of correlation.

Tyler Vigen - Mozzarella consumption civial engineering doctorates graph

According to the data gathered by Tylervigen.com from the U.S. Department of Agriculture and National Science Foundation, there is a direct correlation between the number of Civil Engineering doctorates awarded in the U.S. and the per-person consumption of mozzarella cheese.

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That’s right.

Want more civil engineers to graduate in the U.S.?

You’d better start eating more cheese.

We can all quickly identify that it’s likely being a coincidence rather than a causal link.

This is a good example of correlation not being the same as causation.

Why Are Correlation & Causation a Concern in SEO?

A lot of SEO activity is based on trial and error, experience, and statements from search engine representatives.

Due to this, there are often assertions made like “SEO activity X has a positive effect on your webpage rankings.”

For example: “links from authoritative websites will improve your website’s SERP rankings.”

Sometimes, these will be accurate – the stated activity will be what has caused the ranking increase.

Other times, it is purely coincidental.

The issue with this is that there can be substantial time and money invested in carrying out SEO activities that will never pay off.

For instance, what if there was an SEO study that suggested the number of JPEGs

05
Oct
2020
Posted in technology

Headspace Co-Founder Andy Puddicombe Has a Simple Plan to Help Your Team Avoid Burnout

If there is a tech founder more qualified than Andy Puddicombe to help those of us who might be struggling to hold it all together over the last six months, I’m not sure who it is. Puddicombe is a former Buddhist monk who started Headspace, a meditation and mindfulness app, with co-founder Rich Pierson 10 years ago.

We’ll get to that in a minute, but let’s be honest, the last six months have been rough. It’s been rough for people trying to figure out how to balance working from home with all the other things that happen at home. Right now, in many cases, that includes things we’ve never experienced before, like running a virtual school. 

If you haven’t tried to work while making sure four different elementary-age students make it on the right Zoom class, I promise you, it’s rough. I don’t want to speak for anyone else, but I’ll just say that we can use all the help finding some tranquility that we can get.

I had a chance to talk with Puddicombe for my podcast (you can listen to the full interview on Apple Podcasts or Spotify), and it was easily one of my favorite conversations so far. We spoke about his company’s partnership with Microsoft that allows users of Microsoft Teams to access Headspace meditations during a new feature known as the virtual commute.

“It’s great to see meditation and mindfulness reach more people,” says Puddicombe, “but it’s also a reflection that people are really struggling.” The key to changing that, he suggests, might just be to do nothing more often.

Well, to be fair, meditation isn’t doing nothing. It’s about being mindful, which means setting aside all the things on our to-do list for a few minutes to take a deep breath, and spend some

04
Oct
2020
Posted in technology

The 3 Most Expensive Stocks to Avoid During a Market Crash

The ability to pick winning stocks cheap is key to investment success, of course. But the ability to avoid expensive stocks that can decimate your capital is just as important. By quickly eliminating companies that may underperform, investors automatically increase the potential profits on their winning picks. 

There are many reasons why a stock may become prohibitively expensive, such as shady operations, questionable prospects, and excessive speculation. If there is truly another market crash right around the corner, then be sure to get out of these three stocks before it hits. 

Businesswoman giving thumbs-down gesture.

Image source: Getty Images.

1. Nikola

Nikola (NASDAQ:NKLA) is an electric vehicle (EV) company embroiled in controversy after the financial community finally placed several of its ludicrous claims under a magnifying glass. Last year, the company captivated public attention with the announcement that it had developed a type of battery that provided twice the amount of energy per unit volume while weighing 40% less with a cost only half that of competitors’ technology.

Fast-forward 11 months, and the company has yet to disclose which university it partnered with to develop the technology or the basic chemical composition of its battery, as industry norms would have dictated. That’s not all; Nikola claims that it currently has more than 14,000 reservations worth $10 billion in potential revenue for its electric semi-trucks (set to enter production in late 2021), and that freight company U.S. Xpress Enterprises (NYSE:USX) is among its major customers. 

However, short-sellers Hindenburg Research reported that U.S. Xpress’s orders account for more than one-third, or $3.5 billion, of Nikola’s future revenue. The problem? U.S. Xpress is a company with just $417 million in market cap. As of June 30, U.S. Xpress had just $1.3 million in cash on its balance sheet, with over $4.9 million in check overdrafts and $295.5