Live-streaming e-commerce is the fastest-growing area of China’s internet, but buyer’s remorse is common
Live-streaming to sell products is the fastest-growing internet application in China this year, with 309 million users in June – about a third of the country’s internet population – but nearly half of the shoppers who buy through these channels are unhappy with their purchases, according to a new report.
The report by government-affiliated China Netcasting Services Association (CNSA) was based on several sources, including interviews with more than 3,000 users who had watched video content online in the last half a year, surveys of industry experts and other research.
Around 15.7 per cent of users surveyed said they were convinced solely by live-streaming shows or online videos to buy goods and over half of these have spent more than 500 yuan (US$74) on their purchases, according to the report released on Monday.
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Impulse buying among live stream viewers was the highest in the daily necessity and food and beverage categories, the report said, adding that only 51.5 per cent of those that had bought products through online live streams were satisfied with the goods they received.
Live-streamed shopping campaigns have been credited with helping China’s retail sector recover in the past few months as the domestic economy gradually reopens in the aftermath of the coronavirus pandemic. There were over 10 million e-commerce live-streaming sessions in China attracting more than 50 billion views in just the first half of the year, according to China’s Ministry of Commerce.
E-commerce, live-streaming are bright spots in China’s retail scene
But the growing popularity of such campaigns has also
BRUNSWICK, Ohio — As the summer harvest began to wane at the Brunswick Farmers Market, some new ideas cropped up to help the nonprofit Brunswick Area Historical Society in its efforts to raise funds for its nearly completed “old school” building.
With large-crowd fundraisers stymied by COVID-19, and even many of the usual summer activities curtailed this year, fundraising was painfully slow.
That’s when a new vendor at the markets this year, Stacey Asvestas, stepped in to see if she could help.
Once she heard that the historical society needed to raise money for the building that will house 200 years of Brunswick school artifacts, she jumped into action.
Actually, she skated into action.
Asvestas roller-skated around Heritage Farm from her vendor’s spot this summer, so she skated to each of the vendors at the market and asked if they would contribute to an auction. Because the market season was almost over, she suggested an online auction.
Then, she worked with Ken Chamers, the historical society’s internet guru, to start the auction of items donated by the many vendors and other members of the community.
The first one-week auction started on Monday, Oct. 5 — the day following the last farmers market. The hope is to take the auctions through to the Christmas shopping season — and maybe beyond, she said.
Although Asvestas is new to the farmers market, she is no stranger to the area; she grew up in Valley City and is a Buckeye High School graduate. She is the mother of three and has two grandchildren.
While her children were young, she bought and sold classic cars. She also worked part-time at Miss Molly’s Tea Room in Medina for 15 years. She then formed a 501c(3) nonprofit organization.
“It’s a musical ministry — helping at-risk young people