Tag: Ads

12
Oct
2020
Posted in technology

NBCU ad boss adds local ads, Symphony, and new data unit to purview

NBCUniversal ad boss Linda Yaccarino is taking on a larger role within the media conglomerate as global chairman of advertising and partnerships, the company announced on Monday.

The promotion, effective immediately, positions Yaccarino, who has been spearheading an initiative to create a single ad-buying system that spans TV and digital, to unite more parts of NBCU’s ad business.

Yaccarino previously was chairman of advertising and partnerships, managing the media company’s portfolio of linear networks like NBC, digital platforms like Peacock, distribution partnerships, and client relationships.

In her new role, she adds to her purview NBCU’s local ads, company-wide marketing strategies, and a new data-strategy team that she’s charged with building. She continues to report to CEO Jeff Shell.

As part of the change: 

  • Local ads will be added to One Platform, NBCU’s all-in-one ad-buying system, which Yaccarino leads. The team that sells ads across NBCU’s local-TV stations and regional-sports networks, run by local-sales revenue chief Frank Comerford, will report into Yaccarino.
  • Yaccarino will oversee NBCU’s strategic initiatives, led by SVP Kathy Kelly-Brown. That includes NBCU’s Symphony marketing campaigns that rally the company around moments, like Peacock’s debut or the Olympic Games. Under Yaccarino’s oversight, the team will start talks with major advertisers about opening up Symphony, similar to the way it works with a “council” of Peacock sponsors to test ad formats for the streaming service. 
  • Yaccarino is building a data-strategy unit charged with bringing together research from across the organization to grow the company’s revenue. The team, which will be led by a data chief who has not yet been named, will work on creating unified anonymous identifies for NBCU audiences, using data to scale NBCU’s new shoppable ads, and using research to inform that ad experience, like reimagining what ads look like in movies on Peacock versus TV
12
Oct
2020
Posted in technology

Block political texts and ads on your phone. Here’s how

Election Day is 22 days away and political ads are bombarding your Facebook feed, mailbox and now your text message inbox. Unfortunately, there isn’t a Do Not Text registry that applies to texting the same way it does to phone calls. There is, however, still a way you can attempt to stop political ads from swarming your phone.



a hand holding a cellphone: Stop unwanted text messages on your phone. Óscar Gutiérrez/CNET


© Provided by CNET
Stop unwanted text messages on your phone. Óscar Gutiérrez/CNET



a close up of a computer keyboard: Don't click on links in spam messages, and do some research before replying stop.


© Angela Lang/CNET

Don’t click on links in spam messages, and do some research before replying stop.


If you’re wondering how the organization got your number in the first place, it’s because all states allow access to voter data for election purposes — so if you’re a registered voter, your information is on file. 

Here’s how to stop the unwanted political texts.

What political campaigns know about you

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Reply STOP to the sender

Usually when you receive a political text message, you can opt-out. You may see a message in the text body like “reply STOP or unsubscribe to stop receiving messages.” Before responding, however, make sure it’s a legitimate campaign number and not a scammer. If you reply to a scam message, it lets the sender know your number is active.

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You may have to text STOP multiple times if several political campaign people are reaching out to you from different numbers.

Filter out the text messages

Your smartphone has capabilities that let you filter out text messages from unknown senders. While this doesn’t stop unknown senders from texting you, it will hide the messages so you don’t have to see them. Here’s how to filter out the messages on iPhones and Android phones .

If you’re an iPhone user, open the Settings app and tap Messages.

07
Oct
2020
Posted in technology

Facebook To Pause Political Ads As US Election Day Ends

Facebook on Wednesday said it will stop running political or social issue ads after the US polls close on November 3 to reduce chances of confusion or abuse.

The leading social network also said that any posts prematurely declaring a winner or contesting the count will be labeled with reliable information from news outlets and election officials.

“If a candidate or party declares premature victory before a race is called by major media outlets, we will add more specific information in the notifications that counting is still in progress and no winner has been determined,” said vice president of integrity Guy Rosen.

Facebook and other social networks have been tightening rules as they gear up for post-election scenarios, including efforts by President Donald Trump to wrongly claim victory or contend the outcome is not legitimate.

The California-based internet giant has been under pressure to avoid being used to spread misinformation and inflame social division, as was the case during the presidential election in 2016.

Policies against voter intimidation instituted by Facebook four years ago have been consistently expanded to account for new trends and tactics to intimidate or prevent voting, according to vice president of content policy Monika Bickert.

“As we head into the last days of this election, we know we will see spikes in efforts to intimidate voters,” Bickert said at a press briefing.

Wednesday’s tightening of rules included barring posts that reference weapons or armies in encouraging people to monitor polling places on election day, according to Bickert.

“We will remove statements of intent or advocacy to go to an election site with military language,” Bickert said.

“We will also remove calls to go to polls to monitor if it involves exerting control or showing power.”

Facebook has already banned posts directly urging people to go to

29
Sep
2020
Posted in seo

Learn Google Ads and SEO Strategies to Grow Your Business

Growing your business online is easier said than done. With so many marketing channels available and so many people using the Internet, there is seemingly boundless opportunities to get eyes on your business’s products and services. But marketing also gets expensive, and many small businesses don’t quite have the budget to make a meaningful impact on their digital marketing initiatives. That’s why organic search is so important.





© StackCommerce


Google received more than 2.3 trillion searches in 2019. People use Google to find practically everything; it’s their definitive source for learning and discovering new products and services. As a business, it’s imperative that your website ranks at the top of Google search results pages. That’s where search engine optimization (SEO) comes in.

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In the Ultimate Google Ads & SEO Certification Bundle, you’ll learn how to make your business stand out online without spending a big chunk of your budget on paid traffic.

This nine-course bundle includes almost 30 hours of training on all things SEO and Google Ads. It’s led by Joshua George, founder of SEO agency ClickSlice. Here, he’ll give you an introduction to Google Ads and a comprehensive overview of SEO for businesses. You’ll learn how to optimize your business listings on Google to always rank when people search for what you do, including local SEO, so you’ll rank as the top business in your area for a certain service. The content also covers how to create and manage webpages on WordPress that are fully SEO-optimized, how to generate new business-to-business leads through SEO, and how to improve your domain authority through link-building. There’s even a course dedicated to running an SEO agency.

Learn how to grow your business organically online. The Ultimate Google Ads & SEO Certification Bundle is on sale now for just $49.99.