Tableau integrates with Salesforce’s Einstein Analytics, now called Tableau CRM

(Tableau Image)

Tableau announced that it is combining its software with Salesforce’s Einstein Analytics arm. The new offering will be known as “Tableau CRM.” It’s the latest integration between the two companies following Salesforce’s $15.7 billion acquisition last year.

“By bringing together the Tableau and Einstein Analytics teams earlier this year, and tapping into the power of the overall Salesforce ecosystem, we are putting rocket boosters on our innovation and accelerating our mission to help people see and understand data,” Tableau CEO Adam Selipsky said in a statement.

Tableau CRM will be part of the Salesforce CRM workflow. Initial integrations include “Einstein Discovery in Tableau,” which lets users identify patterns based on their datasets and enables predictive modeling and recommendations capabilities.

“Augmented analytics” is becoming more prevalent in the business intelligence software market, ZDNet noted, with competitors such as Microsoft and Qlik also rolling out similar products.

The announcement was part of Tableau’s annual conference, this year known as Tableau Conference-ish due to it being held virtually for the first time as the pandemic forces companies to cancel in-person events. Tableau also said today that is donating $1.4 million to PolicyLink, a national organization advancing racial and economic equity.

Salesforce cut about 1.8% of its workforce in August following record quarterly earnings. The layoffs included some Tableau employees, though Tableau continues to hire in areas including sales, product development and marketing. The pandemic has accelerated the digital transformation at many large companies, fueling new demand for technology including data analytics and visualization.

For the quarter ended July 31, Salesforce reported total revenue of $5.15 billion, up 29%, and profits of $2.6 billion.

Tableau is part of its “Platform and Other” category, which grew to $1.5 billion in quarterly revenue from $912 million the year before, up 66%. Tableau was responsible for 41 percentage points of that growth, said Mark Hawkins, the Salesforce president and chief financial officer, on the company’s earnings call.

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