There is a stiff competition among websites to rank higher on search engine results.
Whether it’s a service, goods, or information you’re trying to put out there, you will want to appear top among your competitors.
Search Engine Optimization is a marketing tool that has been used to boost website traffic which subsequently results in a higher conversion rate.
Some tools and strategies are used for web optimization.
Whether you are trying to learn search engine optimization by yourself or you are looking for an expert or an agency specializing in web optimization, a good place to start looking at reviews.
Before purchasing any service or tools online it is safe to first get to know what other people’s opinions and experiences have been.
In this article, I will give you a quick guide through all web Optimization techniques.
1. Technical SEO
Apart from the two major types of SEO, that is, on-page SEO and off-page SEO, there is another important factor, technical SEO.
Technical SEO is search engine requirements that help to improve ranking.
Technical SEO generally covers the following;
To improve this there are some technical tools like Google’s mobile-friendly testing tool that helps to test your website’s mobile friendliness.
· Processing speed
Web pages that load faster give a smooth user experience. There are some ways to increase your web page processing speed like;
- Enabling compressions
- Reducing redirects
- Fix slow routing
- Optimize images
A faster web page processing speed increases functionality and the performance of your website.
2. On-page SEO
On-page SEO factors are processes or things you can do on your web page or within your website to boost your rankings after a search result.
Normally, it is the first advisable technique to deploy for search engine optimization.
On-page SEO covers the following factors;
· Meta tags
The tag is part of our web page heading description. It is a representation of two factors;
Title tag – a title tag is the heading over the page and the first thing a viewer sees.
Meta description – this is a summary of the web page’s content and it contains the relevant keywords.
· Keyword research
The second quick optimization technique is the use of keywords.
An SEO keyword is several words or phrases that you use on your website that help finds your content or web page.
Important to note is that most search engines penalize what is termed as keyword stuffing.
Use the right keywords and their synonyms without overdoing them.
· Image optimization
Another part of on-page SEO is image optimization where all images and videos that you post on your website are also optimized to boost visibility.
Normally they would contain the relevant keywords and be in proper sizing.
3. Off-page SEO
Off-page SEO includes all activities done outside a website to boost the traffic visiting your website.
The quickest and easiest off-page SEO factors are;
Backlinking is a form of off-page SEO where you link content opinion websites with other relatable content from another website.
Backlinking should be done with preciseness to establish relevancy which will automatically lead to better results.
When bank linking the content to be linked to should be relatable or show some degree of relevancy to what is on the website and the page content.
For example, if your website is educational, all backlinks should be from educational websites as well.
Is very important in SEO or as the exchanges between websites help your website to appear more worthy of being displayed after search results by the different search engines.
· Content marketing and social media outreach
We have to admit that social media platforms at where we get our customers and product viewers.
Content marketing, email marketing, influencer outreach, video, blogs, podcasts, Contribute to off-page SEO.
It is very difficult to weigh what SEO factor is more important than the other. All of them contribute to a higher ranking.
if you are new to SEO I suggest you start by optimizing the content within your website (On-page) Thereafter you can follow with the remaining two techniques.
All in all, all the factors mentioned above contribute to better search engine optimization.
However, if you still find it difficult to understand search engine optimization, let alone use it on your, website I suggest you find an expert to do it for you.