NBCUniversal officially taps Warner ex Rovner to lead entertainment programming (NASDAQ:CMCSA)

NBCUniversal (CMCSA +1.1%) has confirmed that Susan Rovner is joining in a new role where she oversees entertainment programming at NBC, a suite of cable networks and streaming service Peacock.

She’ll be chairman of entertainment content, NBCUniversal TV and Streaming.

That move was signaled and comes just after she exited her role as president of Warner Bros. TV (T -0.4%). Rovner spent more than 20 years at Warner Bros., developing hit programs including The O.C., Gossip Girl, Fringe and Supernatural.

She’s being charged with leading centralized content groups covering scripted, unscripted, alternative and late-night programming – a part of NBCU’s realignment into a horizontally structured company rather than vertical, with more staff aligned by genre rather than network.

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