How To Optimize For Success

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Denver, CO – ( NewMediaWire ) – October 7, 2020 – Juris Digital — GoogleAds prices are clocking in at a wallet-busting $100+ per click.  Heaps of SEO agencies are promising the moon yet under delivering.  Notable bloggers and influencers provide conflicting or unhelpful advice.

Frustrated yet?

At Juris Digital, we’ve seen it all.  Most of our clients come to us from unpleasant experiences with other agencies.  Listen, we want the best for everyone in our industry.  We want you to know if your agency is making the right choices for you, because unfortunately, not all of them are.

With that in mind, here are 5 crucial steps to consider when deciding if an attorney SEO strategy is best optimized for success.

1. Choose The Right Keywords

The foundation of an SEO campaign is its keywords. Make sure your lawyer SEO agency is executing razor sharp keyword research. Without it, you may be optimizing for the wrong type of traffic.

2.  GEO Targeting

Make sure your agency is targeting your firm properly.  We audited many campaigns where the targeting was focused nationally when it wasn’t called for. Hone in on your primary local market in the title tags and in your content to reap SEO benefits.

3.  Technical SEO

Speed really does make a difference if your site is super sluggish.  WPEngine is our web host of choice for blazing fast server response. But, don’t stop there.  Make sure your site theme is fully optimized, especially for mobile devices.  It counts.

Schema Markup, addressing duplicate content, redirecting 404 errors, optimizing titles & URLs, and content enhancement should also be a part of your agency’s deliverable diet in bringing your site to fighting shape.

4.  Content Distribution

Content really is king, provided all the other ducks are in order. An agency that does SEO for lawyers will have a content calendar mapped out, ready to go for their attorney clients based on cutting edge keyword research (see #1 above). 

What’s more is your content should be composed by a licensed U.S. attorney.  An attorney writer will ensure your content is not only accurate to the letter of the law, but in line with state bar marketing guidelines.

5.  Optimized Link Building

None of the above makes any difference without an SEO agency’s ability to conduct an optimized link building campaign.  None of it.  Links truly matter that much. 

Before onboarding a new agency, be sure to ask about their link building initiatives, and ask for examples (live links) of assets they’ve built in the past.  Look closely to make sure they are not spammy sites like forums, blog comments, or dangerous private blog networks that can deindex your site. 

Google’s algorithm is unmerciful when it comes to poorly executed link building campaigns.  Link building can be like piloting a rocketship.  If done properly, one can fly straight into outer orbit at 1,000 mph.  However, a slight misstep can throw the whole campaign off-track into another galaxy.   Be absolutely certain your SEO agency has proven case studies (maybe even a client you can speak to) to back-up their claims.

If an SEO operator needs to be an expert in any department, it’s here. 


SEO is a process.  It takes a lot of time, but it can be one of the best investments you can make for your business.  Likewise, take your time before retaining an agency, so you get the maximum ROI.

We hope you found these tips helpful.  If you have any further questions, please feel free to reach out.  We love chatting about SEO and helping law firms reach new heights with it.

Josh Brown is a Digital Marketing Manager at Juris Digital, a Denver-based lawyer marketing agency. 

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