CEO & Founder of Triton Commerce, passionate about equipping businesses with innovative, digital marketing solutions for optimal growth.
There’s nothing quite like the rush of excitement after launching your new website. This time you know you’ve done it right. It features clean designs, best SEO practices are in place, content marketing is on a roll and prospective clients have been clicking on calls to action and filling out forms.
However, you might find yourself wondering, “What else can I do?”
Having a high-performing website is the pinnacle of any digital content strategy. Now that you’ve accomplished that, it’s time to consider how you can improve your online presence beyond your website.
Get creative in building your overall web presence.
There is no shortage of opportunities when it comes to enhancing your online reputation. However, it can be challenging to create a comprehensive strategy after focusing on your website for so long. Consider these tips and how best to optimize these online tools to enhance your web presence.
1. Use Google My Business.
My company is a Google-certified partner for paid Google ads, and through this, I’ve seen that when it comes to improving your overall web presence, quality Google My Business management is essential. It’s not enough to simply create a basic listing and never return to it. From my perspective, having a solid Google My Business listing is crucial for your SEO strategy, especially if you own a local business. Plus, there’s a good chance that your listing could serve as a first impression for anyone searching your company.
Consider optimizing your Google My Business page by filling out as much information as accurately as possible. Be sure to add photos, strategically choose categories that best fit your company and go the extra mile by building out a Q&A section.
2. Leverage paid advertising campaigns.
Another way to improve your overall web presence is to invest in paid social ads. Creating an ad strategy cultivates more opportunities to get your site in front of a larger audience. Online advertising can help build brand awareness and targets internet users who have shown interest in what your company has to offer. Google display ads or Google search ads are a great place to start if you haven’t made the leap into online advertising yet.
Social media advertising is another great option, especially if you already have a presence on a few prominent platforms.
3. Get on social media.
Similar to Google My Business, it’s no longer enough just to have a Facebook or Instagram page. In my experience, you’ll see much better results if you invest time into creating consistent posts and engaging with your followers. By doing so, you’ll cultivate an online community and further enhance your overall web presence.
Think of your social media work as a virtual way to gain word-of-mouth referrals. Instead of your customer telling their friend about the excellent service you offer, you’re giving them an opportunity to make a social media post, which will reach more people in the long run.
4. Look for link-building opportunities.
From a more technical point of view, looking into online directories and link-building opportunities can directly benefit your website’s SEO. Link building is when other websites have links to your site on their landing pages. Essentially, this can give more credibility to your website, which can have a positive impression on search engine algorithms.
I’ve found that having active social media platforms creates backlinks and can get your site on various online directories. Investing in a solid link-building strategy could help strengthen your SEO efforts and make your business look more trustworthy.
Take your web presence to the next level.
Launching a quality website is just the first step when it comes to enhancing your overall online presence. By investing in several strategies that expose your brand to a larger audience, you’re ultimately driving more people to your site and giving your website more credibility.
As always, when you’re building a comprehensive digital marketing strategy, be sure to collect data as you go so that you can continue to refine your web presence management efforts.