Walmart (WMT) has rolled out a revamped Black Friday shopping schedule during the coronavirus pandemic as shoppers look for safe ways to still get in on the deals for the holiday season.
As most retailers have promised, the deals for Black Friday will start early and extend longer, with Walmart offering three sales events as it looks to provide a “safer and more convenient shopping experience” for customers.
The events – Black Friday Deals for Days – will give customers three separate savings events throughout the month of November. The sales events will begin online and continue in stores with the option for curbside pickup of orders at no additional charge.
“Although this year’s event looks different, our commitment to what our customers depend on us for – the absolute best prices of the season on hot gifts from top brands – hasn’t changed,” Scott McCall, executive vice president and chief merchandising officer for Walmart U.S., said in a statement.
The first Walmart sales event will begin with deals online starting on Nov. 4 at 7 p.m. ET with new deals added in stores on Nov. 7 at 5 a.m. local time. The sale will extend to toys, electronics, and home products, Walmart said. New deals will also go live on Walmart.com on Nov. 7 at 12 a.m. ET.
As part of the sale, Walmart will hold its annual Tire Event in stores and online Nov. 7 to 13, offering $20 off per tire and free lifetime balance service at its Walmart Auto Care Centers for Goodyear branded tires.
The second sales event will begin on Nov. 11 at 7 p.m. ET online and in stores on Nov. 14 at 5 a.m. local time. New deals will be added to Walmart’s website on Nov. 14 at 12 a.m. ET. The sale will include discounts on electronics such as TVs, computers, and tablets as well as movies, music, apparel, hardlines, home, and more.
During this sale event, Walmart will also hold a wireless phone sale in stores and online Nov. 14, including deals on iPhones and Samsung devices.
The last sale event in November from Walmart will start on Nov. 25 at 7 p.m. ET online and Nov. 27 in stores at 5 a.m. local time. New sale items will be added online on Nov. 27 at 12 a.m. ET. Sale items will include more electronics, toys, apparel, home, and seasonal décor.
Walmart will also implement a series of safety measures at its stores during Black Friday, including metered entry to promote social distancing, sanitizer for shopping carts, and a mask requirement. Consumers will also be encouraged to shop on the right side of the aisle when in stores.
“We’ve been very thoughtful as we planned this year’s event. By spreading deals out across multiple days and making our hottest deals available online, we expect the Black Friday experience in our stores will be safer and more manageable for both our customers and our associates,” McCall added.