Every so often the SEO community will erupt into an uproar at the publication of a new ranking factors study.
The usual cry – “correlation is not the same as causation!”
You may be familiar with the terms.
Correlation is the “mutual relation of two or more things” and causation is “the action of causing or producing.”
Essentially, is something genuinely the cause of a result, or does it just happen to change in line with the result?
To put it clearly, here is an unusual example of correlation.
According to the data gathered by Tylervigen.com from the U.S. Department of Agriculture and National Science Foundation, there is a direct correlation between the number of Civil Engineering doctorates awarded in the U.S. and the per-person consumption of mozzarella cheese.
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Want more civil engineers to graduate in the U.S.?
You’d better start eating more cheese.
We can all quickly identify that it’s likely being a coincidence rather than a causal link.
This is a good example of correlation not being the same as causation.
Why Are Correlation & Causation a Concern in SEO?
A lot of SEO activity is based on trial and error, experience, and statements from search engine representatives.
Due to this, there are often assertions made like “SEO activity X has a positive effect on your webpage rankings.”
For example: “links from authoritative websites will improve your website’s SERP rankings.”
Sometimes, these will be accurate – the stated activity will be what has caused the ranking increase.
Other times, it is purely coincidental.
The issue with this is that there can be substantial time and money invested in carrying out SEO activities that will never pay off.
For instance, what if there was an SEO study that suggested the number of JPEGs
A top executive at a Singapore firm seeking to buy Newcastle United has quit after police launched a probe into his activities, the company said Wednesday, the latest turmoil for the bid.
Bellagraph Nova Group, founded by two Singaporean entrepreneurs and a Chinese business partner, announced in August it was in “advanced talks” to buy the English Premier League team.
But the bid became mired in controversy over allegations that photos had been doctored to show the trio meeting with former US president Barack Obama, and other inconsistent claims.
Police then began investigating a company linked to Singaporean co-founders Terence and Nelson Loh, after an accounting firm lodged a report over unauthorised signatures on the group’s financial statements.
BN Group said in a statement that Terence Loh has now quit the firm to try and resolve the issues related to the police probe into Novena Global Healthcare.
Singapore’s Straits Times newspaper previously reported that he denied wrongdoing.
The statement also stressed that BN Group is not “linked to Novena Global Healthcare and its forged financial statements”.
Despite growing doubts about the bid, the firm’s Chinese co-founder Evangeline Shen insisted last week BN Group was still serious about the plan.
She said the company’s team recently met a representative of Newcastle’s owner to discuss the bid, reported to be worth 280 million pounds ($360 million).
BN Group’s bid came after a Saudi-backed consortium withdrew its offer to buy Newcastle in late July, following a months-long wait for Premier League approval.
The company has said it oversees 31 business “entities” worldwide, with a group revenue of $12 billion last year and 23,000 employees.
Regulators have also announced investigations into several firms linked to the Lohs, who are cousins.
The United States House Judiciary Antitrust Subcommittee has wrapped up its probe into Amazon, Facebook, Apple, and Google, with its 450-page report [PDF], making a slate of recommendations, including those it said would strengthen antitrust laws and restore competition in the digital economy.
“As they exist today, Apple, Amazon, Google, and Facebook each possess significant market power over large swaths of our economy,” Judiciary Subcommittee Chairman Jerrold Nadler (D-NY) and Antitrust Subcommittee Chairman David N. Cicilline (D-RI) said in a statement.
“In recent years, each company has expanded and exploited their power of the marketplace in anticompetitive ways.
“Our investigation leaves no doubt that there is a clear and compelling need for Congress and the antitrust enforcement agencies to take action that restores competition, improves innovation, and safeguards our democracy.”
The subcommittee kicked off its inquiries over 16 months ago. Democrat Congresswoman Pramila Jayapal (D-WA) said investigations led the subcommittee to the conclusion that self-regulation by Big Tech comes at the expense of communities, small businesses, consumers, the free press, and innovation.
“Our investigation revealed an alarming pattern of business practices that degrade competition and stifle innovation,” Congresswoman Val Demings (D-FL) added.
“These companies have made remarkable advancements that have shaped our markets and our culture, but their anticompetitive acts have come at a cost … competition must reward the best idea, not the biggest corporate account.”
Although not agreeing on who was to blame for allowing “Big Tech” to achieve near-monopoly status, Congressman Matt Gaetz (R-FL) agreed that these “predatory companies” have used their vast size to unfairly harm competition and consumers.
On Facebook, the subcommittee said it found evidence of “monopolisation and monopoly power” in the social networking market. It also said that of its nearly-100 acquisitions, the Federal Trade Commission engaged in an extensive investigation of just
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Over the years, India has emerged as one of the top technology startup hubs in the world. Marquee global investors have pumped billions of dollars in Indian startups as they set out to solve some of the prevalent pain points of one of the fastest growing economies in the world. The Indian government has also taken many initiatives to support the country’s startup ecosystem and now with ‘Vocal for Local’ more startups are emerging stronger.
To recognize and commemorate the new-age enterprises in the country, the government today declared the results of National Startup Awards 2020.
Those startups that are recognized by the Department for Promotion of Industry and Internal Trade (DPIIT), have a product in the market, have all trade-specific registrations and no defaults in audited financial statements were eligible to participate.
These awards seek to recognize and reward outstanding startups that are building innovative products, solutions or scalable enterprises with a high potential to generate employment, create wealth and above all, demonstrate measurable social impact.
According to startupindia’s website, there were 1,640 applications for the award.
The winning startup founders will get a cash prize of INR 5 lakh and an opportunity to present their solutions to relevant public authorities and corporates. Incubators and accelerators will get INR 15 lakh as the winning amount.
Congratulating all the winners, Union Minister of Railways and Commerce & Industry Piyush Goyal said “ Startups are going to be truly evolving rapidly to take the benefit of technology to the rest of India and help people in the country build up their skills, improve quality of goods & services & achieve scale.”
Startups are going to be truly evolving rapidly to take the benefit of technology
Smartphone Tracking Data And Artificial Intelligence Turn People’s Movements Into Detailed Insights And Profits
Not all businesses experienced a setback due to COVID-19. Cosmose AI, a company that uses machine learning to predict who will go shopping as well as when and where, plus measures the effectiveness of online ads to online and in-person store visits, expanded during the pandemic. Valued at $100 million after a Series A investment round by Tiga Investments, OTB Ventures, and TDJ Pitango, many retailers turned to the insights provided by Cosmose AI’s artificial intelligence-powered service to figure out how to best operate during the pandemic and prepare for a new future.
Insights for Retailers from Cosmose AI’s AI-Powered Platform
Founded in 2014, Cosmose AI gathers anonymized mobile phone data including user IDs, location info, and more from more than 1 billion smartphones, more than 400,000 apps, 360,000 stores and then shares insights about consumer behavior with some of the world’s biggest brands, including Walmart, Gucci, Cartier, Budweiser, Tencent, L’Oreal, Samsung and Marriott. The company plans to extend its reach across Asia to 2 billion smartphones and 10 million stores by 2022. Cosmose AI’s platform doesn’t require the installation of specific hardware or beacons and works seamlessly with Google, Facebook, WeChat, and more.
Retailers receive accurate location info within 2 meters. Cosmose AI’s predictive shopping AI informs retailers about who will shop when and where they will go. According to the company, this AI delivers 73% accuracy for the beauty category. This insight helps retailers understand how many people visit brick-and-mortar store locations after seeing or clicking an ad online and also how to improve the customer experience, sales, and advertising strategies, and customer retention. Marketers had previously been able to track online ad effectiveness for online traffic, but now through