Apple has altered its website to remove a page for “Beats by Dre,” a possible sign that the company is shifting itself away from the headphone electronics brand in favor of its own name.
Since the purchase of Beats in 2014, Apple has promoted the popular brand at the same time as its own products, and in recent years technologies developed by Apple have crossed over to Beats devices. However, it seems that Apple is slowly moving from promoting Beats on its own website, by removing a prominent page about the hardware.
Spotted by Apple Terminal, the page in the online Apple Store for “Beats by Dr. Dre” listed the Beats products Apple sold, across multiple product lines. The list ranged from the wireless Powerbeats Pro earphones to premium over-ear models like the Beats Studio3 Wireless Headphones.
The exact date of when the page was taken down is unknown, but Wayback Machine results point to it happening between October 2 and October 9. Attempts to visit the page now result in a message stating “The page you’re looking for can’t be found.”
Despite the removal of the page, Apple is still selling Beats products in its online store as usual. It is feasible that the page could have been taken down as part of a general tidying up of online assets ahead of Tuesday’s special event.
Rumors about Apple migrating away from the Beats brand have surfaced since the high-priced acquisition took place, but so far the brand has been maintained and expanded upon by Apple.
One possible reason for its removal could be Apple’s preparation to launch the “AirPods Studio,” a pair of premium over-ear headphones that are rumored to provide AirPods Pro features in a more luxurious package. Thought to be
The update follows an embarrassing incident last month when the agency removed a draft that had not gone through proper review and was posted in error. The draft’s wording included a reference to aerosols — tiny droplets that can stay in the air, potentially traveling a significant distance. Officials said the draft was removed because they feared the language could be misinterpreted as suggesting that airborne transmission is the main way the virus spreads.
That is not the case. The main drivers of viral spread are larger respiratory droplets that are emitted when someone coughs, sneezes, sings, talks, or breathes, the CDC said.
“There is evidence that under certain conditions, people with COVID-19 seem to have infected others who were more than six feet away,” the updated Web page states. “These transmissions occurred within enclosed spaces that had inadequate ventilation. Sometimes the infected person was breathing heavily, for example while singing or exercising.”
“Under these circumstances,” the Web page says, “scientists believe that the amount of infectious smaller droplet and particles produced by the people with COVID-19 became concentrated enough to spread the virus to other people. The people who were infected were in the same space during the same time or shortly after the person with COVID-19 had left.”
In a statement issued immediately after the Web page was updated, the agency said it “continues to believe, based on current science, that people are more likely to become infected the longer and closer they are to a person with COVID-19.”
The CDC added: “Today’s update acknowledges the existence of some published reports showing limited, uncommon circumstances where people with COVID-19 infected others who were more than 6 feet away or shortly after the COVID-19-positive person left an area.” The agency said transmission took place in “poorly ventilated and enclosed
Apple on Friday updated its leadership webpage to reflect Greg Joswiak’s replacement of Phil Schiller as Worldwide Marketing head, as well as to note Schiller’s new role of “Apple Fellow.”
The Cupertino tech giant announced in August that Phil Schiller would be transitioned out of his role as SVP of Worldwide Marketing and replaced by Joswiak. As “Apple Fellow,” Schiller will continue to lead the App Store and Apple events, but will no longer oversee Apple’s marketing team.
On its updated leadership page, Joswiak is now listed as Apple’s SVP of Worldwide Marketing, while Schiller is the only one on Apple’s executive leadership team to carry the title of “Apple Fellow.”
In August, Schiller confirmed that he is not leaving Apple and that he would remain with the company “as long as they will have me.”
Apple CEO Tim Cook said in August that Joswiak’s “many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work.”
Prior to his current position, Joswiak served years as Apple’s vice president of Worldwide Product Marketing. He has spent more than 20 years at the company.