Tag: Tips

13
Oct
2020
Posted in seo

10 Tips For Using PR To Improve Your Google SEO

The PR Maven(R), CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies.

In today’s digital world, Google Search is pretty much everything. Google processes an average of over 3.5 billion searches per day and 1.2 trillion searches annually. That comes out to more than 40,000 queries every second.

And it’s not just searches for “cooking recipes” or “how to change a tire” that make Google the world’s most dominant search engine: Google Search is also home to “top stories,” user-specific advertisements and much more. It is essentially a one-stop shop for everything.

With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority. Whether you’re promoting a personal brand or an organizational brand, there are ways you can create and post content online that will make your brand show up with more authority and credibility for searchers.

With hundreds of millions of consumers using Google Search, first-, second- and third-page search results are prime real estate. The higher you rank, the more visible you will be in the global marketplace, and the more clients and customers you may attract.

While Google ads can get brands noticed, the most creative business leaders can also leverage public relations to boost their SEO. In fact, earned media (i.e., news coverage generated via media outreach) often registers as a first-page search result, since it comes from a credible third party.

Many people never think about PR as a powerful tool for SEO, but it has become just that. PR is a profession as old as P.T. Barnum announcing that his circus was coming to town, while SEO has only been around for a decade or two, but I’ve found that today’s PR is surprisingly one of the best

12
Oct
2020
Posted in technology

How To Protect Your Privacy Online In 8 Tips : Life Kit : NPR

Your tech is watching you.

Jackie Ferrentino for NPR

Your tech is watching you.

Jackie Ferrentino for NPR

Before I became a reporter at NPR, I worked for a few years at tech companies.

One of the companies was in the marketing technology business — the industry that’s devoted in part to tracking people and merging their information, so they can be advertised to more effectively.

That tracking happens in multiple senses: Physical tracking, because we carry our phones everywhere we go. And virtual tracking, of all the places we go online.

The more I understood how my information was being collected, shared and sold, the more I wanted to protect my privacy. But it’s still hard to know which of my efforts are actually effective and which are a waste of time.

So I reached out to experts in digital security and privacy to find out what they do to protect their stuff – and what they recommend most to us regular folks.

Here’s what they told me.

1. To protect your accounts, practice good security hygiene.

There are some steps that make sense for almost all of us, says Eva Galperin, the director of cybersecurity at the Electronic Frontier Foundation. Those include using strong passwords, two-factor authentication, and downloading the latest security updates.

She and other experts make a distinction between privacy and security when it comes to your data. Security generally refers to protecting against someone trying to access your stuff — like stealing your credit card number or hacking your accounts. Privacy is more often used to talk about keeping your movements from being tracked for purposes of advertising or surveillance.

It turns out that the steps to protect your security are more clear-cut than those for privacy — but we’ll come back to that.

Use strong passwords or passphrases for your accounts. Longer than a

12
Oct
2020
Posted in seo

6 essential SEO tips for tourism businesses

Whether you run a guest house, a game farm, an eatery, an adventure attraction or a transport service, the national lockdown has probably been hard on your tourism or travel business. As the country’s lockdown restrictions ease to level 1, you are no doubt looking forward to being able to welcome guests back to your destination.

Just ask one of our customers, Vinolia Masera, founder of travel and leisure portal, Limpopo Guide, who says:

“Having a small start-up business in the tourism industry has been challenging during lockdown. With the easing of lockdown restrictions to level 1, a lot of businesses will be able to bounce back and start making money again, so they will potentially have the means to invest in marketing again.”

After the long hiatus, you may have deactivated many of your marketing plans and campaigns. One place where travel and tourism businesses can help their business to be more visible online is from search engine optimisation (SEO). Here are some helpful tips on how you can move your website to one of the top spots on Google and other popular search engines result pages.

Optimise your listing

One way to help ensure your business is listed within the top search results online is to optimise search engine visibility. That means using keywords on your website that accurately describe your business. Search engines like Google or Bing will pick up those keywords and match them to your site in their results.The right keywords are among the factors that help push your listing closer to the top of the results page. GoDaddy, for example has developed an SEO tool integrated with Website Builder, that automatically reviews your website and includes relevant, high-value keywords and phrases to help improve your website’s search results ranking.

Google My Business (GMB) is

07
Oct
2020
Posted in technology

WFH tips from Microsoft CEO Satya Nadella: Regular breaks, short meetings, and other advice

Microsoft CEO Satya Nadella. (GeekWire Photo / Kevin Lisota)

Schedule super quick meetings just to check in with colleagues. Read more. And try to fit “moments of transition” into your daily schedule.

Those are some tips from Microsoft CEO Satya Nadella to help manage well-being with the new WFH lifestyle.

Nadella spoke this week at the Wall Street Journal’s CEO Council. He said he’s focused on three major considerations of how the nature is work is changing amid the pandemic: how collaboration happens, how learning happens inside companies, and how to ensure employees aren’t burning out.

The last point has become even more important over the past several months as workers conduct multiple meetings per day via video and don’t have the same interactions with colleagues at a physical office. Microsoft studies show that people are now working after hours and on weekends more frequently, and that remote work is leading to more stress and mental fatigue.

Nadella said people can get more tired because of the concentration required during video calls. That’s why Microsoft earlier this summer rolled out the new Microsoft Teams “Together” mode, a feature for video meetings that places participants against a shared virtual background, out of the traditional grid view, to help create the perception of sitting together.

Nadella also called out the new “virtual commute” feature for Teams, which uses automation tech to help users close out tasks and designate work for the following day, log their sentiment about the work day, and direct them into a guided meditation process. Microsoft said its research finds that the blurred lines between work and home are hurting remote workers’ feelings of well-being.

Whether it’s the bus ride to and from work, or even walking down a hallway for your next meeting, there are fewer “transition times”

07
Oct
2020
Posted in technology

7 Tips For Getting The Best Deals Of Amazon Prime Day 2020

After multiple delays and leaks, Amazon Prime Day 2020 kicks off next Tuesday, October 13. The 48-hour event ends at midnight PT on October 15, which equals the duration of last year’s Prime Day. With Prime Day so close to Black Friday this year, it presents a great opportunity to get some holiday shopping done early. To take advantage of the deals–which will feature gaming, tech, entertainment, and much more–you have to be an Amazon Prime member. We’ve put together some tips to help you navigate Prime Day 2020 and get the best deals.

Get a free 30-day Amazon Prime trial

No Caption Provided

One of the best tips for anyone without a Prime account heading into Prime Day is that Prime subscriptions begin with a month-long free trial (six months for students). Seeing as trial members get full access to Prime deals, that means you can sign up for the month of July to take advantage of the offer. If you don’t like it, you can always cancel your subscription before paying a cent.

The only caveat here is that the free trial month is only open to customers who haven’t had Prime within the past 12 months. If you fall into that category, you can sign up for a one-month Prime membership for $13. That gives you access to all the Prime Day deals without having to spend $119 on a year’s membership.

Take advantage of early deals

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Ahead of the big sale, Amazon has already started offering some early Prime Day deals. Right now, you can get an Amazon Echo Dot 2-pack for just $40, down from $100. This deal is pretty great, but you should know it’s for last generation’s Echo Dot, not the new model that was recently revealed. You can also snag a Fire TV Recast