Tag: Libre

07
Oct
2020
Posted in technology

Mercado Libre will show us stories of entrepreneurs in its new campaign

The COVID-19 pandemic accelerated the digital transformation of businesses, since not being able to sell in physical spaces, they looked for ways to continue operating through the internet. In this context, Mercado Libre presented a campaign called ” Let’s put the economy in gear ” with the aim of making visible the stories of all the entrepreneurs who are part of the economic reactivation of Latin America.

The company seeks to inspire progress and solidarity through the message: “behind each purchase made within the platform there is an entire economy starting up.”



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“During the pandemic, thousands of SMEs and startups throughout Latin America were digitally reconverted. Mercado Libre wants to motivate Latin American entrepreneurs to join the platform and see us as an ally in the economic recovery. We are proud to be together to all these entrepreneurs and support them side by side, until the best comes, “Hernán Cieri, Marketing Director of Mercado Libre México, said in a statement .

The company accompanies the thousands of projects that had to change their business model, with an ecosystem of value that includes technological, financial, training and labor inclusion tools throughout the region where the platform operates. In Mexico alone, the ecommerce platform has managed to add more than 8,000 SMEs since March 24, which means around 45 a day.

“The central concept of the campaign is to show how Mercado Libre supports SMEs and entrepreneurs to sell their services and products, especially in the challenging context of recent months. That is why we show behind closed curtains, what they live many, in an underworld where everything is moving, changing, generating employment and sales, reactivating “, Cieri concludes.

The campaign is

29
Sep
2020
Posted in technology

Analysts Reiterate Overweight Rating on Abbott Laboratories following European Approval of Freestyle Libre 3

On Monday, J.P. Morgan and Morgan Stanley reiterated their Overweight ratings on Abbott Laboratories (ABT). The company’s newest continuous glucose monitor (CGM), the Freestyle Libre 3, recently received a CE mark of approval. The system has shown to be a major evolutionary improvement over the current Libre 2 which leads analysts to believe that there are multiple long-term growth opportunities for Abbott.

The next-gen Libre CGM, Libre 3 will leverage Bluetooth technology to have continuous, real-time glucose readings automatically delivered to your smartphone every-minute (vs user scanning required in the past) allowing for unsurpassed 14-day accuracy and a ~70% size reduction from the Libre 1 & 2, becoming the world’s smallest and thinnest sensor.

The FreeStyle Libre 3 system was designed to fit perfectly into people’s everyday lives, allowing users to check their glucose as often as they like by just looking on their phones. This innovation allows the users to live a more comfortable life and gain a deeper understanding of their glucose levels with the real-time data given by the smartphone. The cost of the FreeStyle Libre 3 will also be the same as previous generations of the device.

The Senior Vice President of Diabetes Care for Abbott Laboratories mentioned, “Abbott won’t stop innovating when there’s room to raise the bar. We’ve done that again with FreeStyle Libre 3, the smallest sensor that delivers life-changing benefits and best-in-class accuracy,”.

The transition from Abbott’s current system to its next-gen Libre CGM, Libre 3, shouldn’t require any extra hassle. The Libre 3 system will have identical algorithms and chemistry compared to the Libre 2.

As highlighted by the analysts at JPMorgan, the ”Libre 3 essentially adds three things: (1) it shrinks Libre’s already small footprint to the size of two stacked pennies. The approval is for wear on the arm,