- The COVID-19 pandemic has thrown the previously-booming boutique fitness industry into crisis, with studios struggling to pay rent as classes remain closed or at limited capacity.
- Consumers are increasingly pivoting to digital and at-home fitness as companies like Peloton and Mirror, already successful pre-pandemic, have been booming.
- Experts say the coronavirus exposed existing vulnerabilities in the boutique fitness industry, but the market for premium in-person fitness experiences will likely adapt and survive through the pandemic.
- Visit Business Insider’s homepage for more stories.
When Flywheel Sports, the revolutionary spin class with a cult following, announced it was permanently closing its doors in September, other studios saw an ominous sign in the world of boutique fitness.
“When it’s as big as Flywheel, that’s when it really gets noticed. That’s exemplifying what’s going to happen over the next 6 months,” said Amanda Freeman, founder of SLT NYC, a pilates studio with locations in several states, including New York and New Jersey.
Flywheel was once widely lauded as a paragon of success, expanding to 42 studios since its founding in 2014. In March, the company laid off 98% of its staff. Flywheel declared bankruptcy September 15, joining the ranks of fitness corporations like Gold’s Gym and New York Sports Club parent company Town International Sports, which have had to permanently shutter locations and liquidate assets in response to pandemic-induced closures.
Six months into the pandemic, the boutique fitness industry is now facing a crisis.
The business of small, often exclusive or luxury spaces, group exercise classes, and typically a specialization (such as high-intensity interval training, or HIIT, barre, spin, or pilates), has boomed in the past decade.
“The big success was built on that idea that you could have an experience with an individual rockstar trainer or the brand identity and community,” said Jared
- Many smart home gadgets focus on convenience features, but there’s one device you need that actually helps keep you safe.
- It’s called the Airthings Wave Plus and it monitors the air in your home to alert you automatically of things like radon and other airborne toxins.
- The mid-range Airthings Wave has an even deeper discount right now at Amazon, and the new Airthings Wave Mini that also detects mold is available for just $79.65.
When you thing of smart home devices, the first things that come to mind are undoubtedly neat gadgets that focus on convenience features. Philips Hue smart LED light bulbs are undoubtedly at the top of most people’s lists, as are all the smart devices out there that work with Amazon Alexa. Another cool one is the MyQ Smart Garage Door Opener, which lets you open and close your garage door from anywhere in the world using your iPhone or Android.
Those are all great gadgets that you should definitely check out, but there’s a relatively new type of smart home device that’s about more than just convenience. Instead, the Airthings Wave Plus and other Airthings devices are there to help keep your family safe.
The high-end Airthings Wave Plus is an air-quality monitor that senses things like radon, elevated CO2 levels, and airborne toxins (Total VOCs). It connects to your smartphone via Bluetooth and gives you instant readings as well as reports. Audible alerts warn you of problems with the air quality in your home, of course, so you don’t need to worry about connecting your phone in order to check for problems. This model typically costs $230, but you’ll find it on sale right now on Amazon for $197.50.
An even deeper discount can