Tag: Keanu

Posted in technology

‘Cyberpunk 2077’ Tries To Change The Subject With A New Keanu Reeves Commercial

It’s been a rough week for Cyberpunk 2077, as Bloomberg’s Jason Schreier reported, and CDPR leadership confirmed, that they were explicitly going back on their previous statements about crunch and mandating that the team work an extra day a week until launch to get the game out on time for its November 19 release.

Schreier reports that really, crunch has been going on for a long time for many members of the CDPR Cyberpunk team, but this was a decree that stated it outright. And CDPR’s Adam Badowski wrote a public statement expressing how hard it was to make the decision and that the “majority” of the team understood:

Now, in an effort to change the topic of conversation, CDPR has debuted a new Cyberpunk trailer starring Keanu Reeves which aired during the NBA game yesterday:

If you didn’t understand Keanu is literally a character in the game this might be a bit confusing, but it reinforces that no, despite pushback from industry folks and fans alike, Cyberpunk is not getting delayed, it is hitting that date no matter what hence…more crunch.

This ad actually kind of sums up a key part of the issue.

I would say a vast, vast majority of fans would accept another Cyberpunk delay at this point, especially knowing that workers are actively suffering to get it out at a specific date, which also happens to come at the tail end of a week where there are a half dozen other huge games releasing for next-gen consoles. As much as people want to play Cyberpunk, most fans seem okay with the idea that it could be pushed to spring.

But it isn’t really about fans will or won’t accept. There are two main factors here: investors and launch plans. Investors will