Tag: improve

13
Oct
2020
Posted in seo

Buzzsprout Launches Transcript Distribution Toolset to Improve Podcast Accessibility And SEO

The innovative podcast hosting platform released a full podcast transcription workflow, enabling podcasters to boost organic discovery and improving the accessibility of podcasts to the hearing impaired

Today, Buzzsprout, one of the world’s largest podcast hosting platforms, announced the launch of a new feature set that allows podcasters to easily distribute their own episode transcripts to listeners.

This toolset is a huge step forward in improving the accessibility of podcasts for the hearing impaired, as well as enhancing the end listener’s experience by allowing them to read along while listening. Additionally, transcription is critical to search engine optimization (SEO) and can boost podcasters’ ability to get discovered and grow their audiences.

“We love podcasts and are in a good position to provide solutions to some of the growing pains this industry is facing,” said Kevin Finn, Co-Founder of Buzzsprout. “Discoverability and accessibility are at the top of our list. It’s been encouraging to see app developers share our enthusiasm for this solution.”

Podcast Addict, a very popular podcast listening app on Android, is the first to integrate Buzzsprout’s new transcript distribution toolset into its app, providing its listeners with synchronized captions and a way to view the entire transcript from within the app. Buzzsprout is working closely with others in the industry and expects to announce additional integrations in the coming weeks and months.

“I’m thrilled to bring transcripts to Podcast Addict listeners. A big thanks to Buzzsprout for adding this in their feeds and for providing the implementation specs. This will benefit both listeners and podcasters,” said Xavier Guillemane, Developer of Podcasts Addict. “When people see this, they are going to want it available everywhere.”

The launch of this transcription toolset is a culmination of years of work. Buzzsprout is currently distributing over 46,000 transcripts with hundreds more published

13
Oct
2020
Posted in seo

10 Tips For Using PR To Improve Your Google SEO

The PR Maven(R), CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies.

In today’s digital world, Google Search is pretty much everything. Google processes an average of over 3.5 billion searches per day and 1.2 trillion searches annually. That comes out to more than 40,000 queries every second.

And it’s not just searches for “cooking recipes” or “how to change a tire” that make Google the world’s most dominant search engine: Google Search is also home to “top stories,” user-specific advertisements and much more. It is essentially a one-stop shop for everything.

With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority. Whether you’re promoting a personal brand or an organizational brand, there are ways you can create and post content online that will make your brand show up with more authority and credibility for searchers.

With hundreds of millions of consumers using Google Search, first-, second- and third-page search results are prime real estate. The higher you rank, the more visible you will be in the global marketplace, and the more clients and customers you may attract.

While Google ads can get brands noticed, the most creative business leaders can also leverage public relations to boost their SEO. In fact, earned media (i.e., news coverage generated via media outreach) often registers as a first-page search result, since it comes from a credible third party.

Many people never think about PR as a powerful tool for SEO, but it has become just that. PR is a profession as old as P.T. Barnum announcing that his circus was coming to town, while SEO has only been around for a decade or two, but I’ve found that today’s PR is surprisingly one of the best

11
Oct
2020
Posted in software

Microsoft and Facebook vet leads nonprofit making software to improve COVID-19 rapid tests

Most of the Audere team, gathered together in pre-COVID times. (Audere Photo)

A Seattle-based nonprofit launched to provide digital health solutions for poorer countries is applying its expertise to help with COVID-19 testing.

Audere is building software for administering rapid result COVID tests that can be integrated into products being developed by U.S. manufacturers that use saliva or nasal swab samples.

“There is a critical need for rapid testing,” said Philip Su, CEO and founder of Audere. People are increasingly realizing that the widespread distribution of a vaccine is still many months away. The availability of accurate, inexpensive tests that provide results in minutes can help control the spread of the virus in the meantime, Su said.

Philip Su, Audere CEO and founder. (Audere Photo)

The tests — known generally as rapid diagnostic tests or RDTs — can have high rates of failure, though the basic concept is simple. Imagine a home pregnancy test, as an example. A liquid sample is applied to a testing device, the fluid travels across the testing material and triggers a chemical reaction if a target disease or hormone is present. That reaction is visible as a colored bar or other shape.

In the past 20 years, the tests have grown in popularity, particularly as tools used in low- and middle-income countries for detecting HIV and malaria. They can be administered in clinics by providers with limited medical expertise or by people at home.

The tests “are simple, easy to use, affordable and they’re stable,” said Roger Peck, a senior program officer in diagnostics at PATH, a longstanding global health nonprofit not affiliated with the project. “They’re becoming more and more commonplace, and really accepted by healthcare workers.”

But they’re not fail-proof. Studies show that the tests can give inaccurate results when people take the

07
Oct
2020
Posted in seo

Digital8’s Joe McCord on how to improve local SEO for your small business

Making a splash in any industry can be a challenge, but increasingly, getting noticed online is proving to be difficult for small businesses in such a cluttered digital landscape.



a man looking at the camera: Joe-McCord-advice-local-SEO


© Provided by Smart Company
Joe-McCord-advice-local-SEO

One of the best ways to ensure your company website is hitting all the right notes to maximise appearing in search results is through local SEO.

Local SEO is important, especially for small businesses that operate on a regional level, as opposed to a national level.

Though national SEO primarily focuses on ranking in searches for the entire country, local SEO focuses on narrowing the scope of search parameters, instead aiming to appear in search engine result pages within a specific local area.  

There are several steps businesses can take to improve their search engine rankings (order of appearance on result pages) that can ultimately boost the number of visits they get to their sites.

What is local SEO? 

Starting with the basics, SEO stands for search engine optimisation.

So local SEO is a type of search engine optimisation strategy that assists small businesses in becoming more visible in the local search results on Google. 

Local search simulation 

This is one of the most powerful Google local ranking factors that, if used effectively, will help your business rank highly.

A good strategy is to always begin by researching keywords using the best keyword tools available.

Knowing what your customers are searching for can help you target your content towards them.

The fact that Google abolished its local search filter makes it hard to simulate Google local search results from a different location. 

Though things have gotten a little complex, you can try things such as incorporating the ‘near’ parameter in your URL.

After you have put the query, the SEOs will add the ‘&near=cityname’.

Using

02
Oct
2020
Posted in programming

Edinburgh International Festival ordered to improve diversity in its programming

The Edinburgh International Festival has been ordered to ensure greater diversity in its programming by the Scottish Government in the wake of claims that women, disabled acts and artists of colour were overlooked in this year’s online programme.

Saturday, 3rd October 2020, 7:00 am

Soraya Mafi and Jonathan McGovern appeared in Scottish Opera’s production of The Telephone, which was filmed at the King’s Theatre. Picture: Mihaela Bodlovic

The event is to be closely monitored in future to ensure it makes improvements and meets official “obligations” on equality, diversity and inclusion.

The government has revealed that the festivals has “accepted” there were a lack of “female artists, artists with disabilities and artists from non-white backgrounds in the online programme, which was announced in early August.

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The festival, which receives more than £4.5 million from the government and the city council each year, has apologised for the make-up of this year’s programme after being targeted in an online petition.

Stina Tweeddale, who performs as Honeyblood, was filmed at Leith Theatre for this year’s online programme. Picture: Ryan Buchanan

Formal complaints were also made to culture secretary Fiona Hyslop and Iain Munro, chief executive of the government’s arts quango, Creative Scotland. They were urged to take steps to “ensure positive change happens and that this organisation is held accountable for their unethical working and programming.”

Campaigners claim the festival failed to respond to the Black Lives Matter movement with a line-up of artists who were “almost 90 per cent white.”

The number of male performers in the programme were said to be double the number of women, while disabled artists were said to be overlooked completely.

Organisers admitted they had failed to “reflect the diversity of practice in