Tag: important

05
Oct
2020
Posted in technology

Oracle BrandVoice: COVID-19 Has Made Quarterly Cloud App Innovation More Important: 4 Examples

One of the best things about using cloud-based applications is that, every few months, your apps get better. App users get new features on the fly, with no fuss.

Never has that innovation engine been more important than since COVID-19 hit.

“COVID-19 has taken a number of areas that were nice-to-have or maybe thought of as things we should do and made them must-haves,” said Steve Miranda, executive vice president of Oracle Fusion applications development, kicking off a September 29 Oracle Live online event.

It used to be nice for salespeople to have the option to hold a Zoom call with potential customers, for example. Now Zoom meetings are the main way some companies keep revenue flowing. That’s why Oracle just announced that it will integrate Zoom into its cloud apps for sales, service, and marketing teams.

The most successful companies are those that can quickly grab new technology like this and put it to use.

“The organization is able to not just come together once a year or once every several years to do a big project and a big transformation, but instead have an organization that’s set up for incremental change, incremental improvement,” Miranda said.

Oracle has been releasing quarterly updates of its integrated Fusion suite of enterprise cloud apps—for finance, HR, supply chain, marketing, sales, commerce, customer service—for years. Each release adds hundreds of enhancements, which companies adopt at their own pace.

Below are four examples of new capabilities in the latest round of Oracle Fusion Cloud applications—just a sliver of what’s available but typical of what Oracle adds every quarter. Given the business disruption created by

04
Oct
2020
Posted in technology

Tim Cook Gave This Simple Reason Why Being a $2 Trillion Company Isn’t Apple’s Most Important Thing

Tim Cook was a guest at The Atlantic Festival, where he sat for a virtual interview with Editor-in-Chief, Jeffrey Goldberg. During their conversation Cook talked about everything from climate change, to how Apple is handling the pandemic, both from the perspective of working remotely, as well as what the company is doing to help.

It was at the end of the interview, however, when things shifted to something more personal. Goldberg asked Cook first about whether he had plans to leave (he says he doesn’t), and then what impact Apple’s $2 trillion market cap had on the company (it sits at just under that as of today’s date).

We’ll get to Cook’s response in a moment, because I think it says a lot about Apple and what has long drawn its most loyal fans to the company. That’s an important thing right now as the company has faced criticism over a range of practices, mostly related to the App Store. 

I think it’s important to stop sometimes and remember what it is that your company thinks is most important. According to Cook, the fact that Apple is the most valuable company on earth (per its stock price), isn’t the most important thing at all:

“It is not a fixation of ours… It’s not why we do what we do. From our point of view, what we want to do is make the world’s best products that enrich people’s lives.”

That probably sounds familiar if you pay attention to Apple. You can even almost hear Tim Cook saying those words on stage at an Apple product launch event. 

I think there are plenty of good reasons to criticize Apple when it doesn’t live up to that standard, and I have. I pointed out that Apple’s App Store position has, at times,

02
Oct
2020
Posted in seo

How Important is Content for SEO?

Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that kind of defeats the purpose doesn’t it!? 

SEO content improves your visibility on search engines which drives traffic to your website and encourages people to purchase your products/services.  

By investing in SEO content, you can add real value to your business’ bottom line.  

What is SEO content? 

Content consists of written content, images, video and audio that you display on your website.  

Some examples of written content are: 

  • Blog posts 
  • Articles 
  • Case studies 
  • Whitepapers 
  • And more! 

Search engines like Google want to deliver search results that are valuable and relevant to the user. What makes this SEO content is that it is created with search engines in mind.  

As a result, the goal of SEO content for Google to consider it valuable and relevant enough to be positioned on the first page othe search engine results page (SERPs).  

How do you write SEO content? 

Over the years Google’s search algorithms continue to evolve. Pay close attention to these changes, since they tell you how to get on Google’s good side and help your pages be in top spots on the SERPs.  

SEO content is not just any content, it needs to be high-quality and useful to the visitor. User experience is an important factor in how Google decides which content should rank in the search engines for top positions. Unfortunately, there’s a lot of bad content on the internet.  

For example, if you have a blog, the best way to rank your 

29
Sep
2020
Posted in computer

Parents believe computer science education is important

About seven in 10 parents and guardians of U.S. students in grades seven through 12 (69%) say it is important or very important for their child to learn computer science, according to a new report from Google and Gallup. About one in four parents and guardians are neutral on this measure (26%), while 5% say it is not important or not at all important for their child to learn.

More than three in four Black parents and guardians (78%) say learning computer science is important for their child, including more than half (52%) who say it is very important. Similar majorities of Hispanic (67%) and White (68%) parents and guardians see computer science as important for their child to learn.

Read more from GALLUP News.

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